FMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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8y ago 30:06

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On the podcast today, we've got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike's.

At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike's. You'll get a peak behind the curtains about how they're adjusting to account for underlying changes in the market.

Jersey Mike's has nailed it when it comes to serving up a great product, but what might surprise you is how the company has adapted to the advancing tech in marketing and the restaurant industry.

If you've yet to fully embrace marketing technology, or are wondering how the fastest growing brands do, there are plenty of takeaways in today's interview with Rich.

Let's get after it.

For show note and additional resources, visit FoodMarketingNerds.com.

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