7 Digital Marketing Skills: Skill #7 - Presentation

Endless Coffee Cup: Digital Marketing Education

Вміст надано Matt Bailey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt Bailey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 16:46

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The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not taught! Yes, it can be learned and it can be improved. Speaking in front of others does not have to be a scary experience!

However, for some reason, marketers - the ones that study audiences and develop creative, emotionally connected messages to motivate action...when they present internally, default to a left-bran presentation of charts, graphs, and data tables. How does this marketing-ability change so dramatically when resenting in-house? Matt presents the 4 levels of reporting data and information and how marketers can not only improve their credibility, but also their effectiveness when communicating to managers and the C-suite.

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