Cultivating a Book Reading Habit

Endless Coffee Cup: Digital Marketing Education

In this episode I'm sharing about my frustration with digital media and why I am returning the the best long-form content: books. In doing so, I am going through my bookshelf to find the books that have made the biggest impact on my digital marketing career. I'll tell you why they made such an impact on me and why they are still relevant - even decades after they were published.

One of my favorite books, which still influences how I approach marketing and media, was published long before the modern internet. Yet the lessons and cultural insights predict our current media-influenced isolation and divisiveness. Why? Because it explores how our humanity is shaped by the tools we create. You'll notice that this is the thread that ties these books together and why they hold a place of prominence on my bookshelf.

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