How to Master Your Social Media Strategy

Embracing Marketing Mistakes

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27:12

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

рік тому 45:42

MP3•Головна епізоду

Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, and align every post with your brand's long-term vision.
Dive deep into the world of marketing insights with us, where setting SMART objectives isn't just smart—it's essential. We'll reveal how to transform raw data into golden nuggets of actionable strategy, ensuring that your content not only lands with a splash but also ripples through your audience's world. From social listening tools to audience behaviour analysis, you'll learn how to position your content just where it needs to be for maximum impact.
Finally, balance is everything in content strategy and community engagement, and we've got the formula. Discover the right mix of original and shared content, and learn how to turn your social media followers into a thriving community. We even take a page from C4 Energy's book to show you how to leverage platforms like TikTok and Threads. Plus, we wrap up with strategic measurement insights and tools that promise to elevate your social media game to championship levels. Join us and equip yourself with the expertise to navigate the bustling social media landscape like a proper professional.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

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✒️Don't miss a hilarious fail by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and much more!
Request a Guest To Come On The Podcast:
🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation.

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Розділи

1. How to Master Your Social Media Strategy (00:00:00)

2. Crafting a Winning Social Media Strategy (00:00:04)

3. Understanding and Using Marketing Insights (00:08:40)

4. Social Media Strategy and Content Planning (00:20:47)

5. Content Strategy & Community Engagement (00:31:20)

6. Strategic Measurement and Improvement Framework (00:38:35)

71 епізодів

#Business #Marketing #Prohibition PR #MBA #Entrepreneur #marketingforbusiness #marketingforstartups #marketingforentrepreneurs #marketingfails #marketingfuckups #Contentmarketing #Socialmediamarketing #marketingmishaps #Marketingstrategy #Marketingexpert #Publicrelations #Socialmediastrategy

How to Master Your Social Media Strategy

Embracing Marketing Mistakes

published рік тому

Поширити

MP3•Головна епізоду

What topic would you like us to cover next?

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok
YouTube

Розділи

1. How to Master Your Social Media Strategy (00:00:00)

2. Crafting a Winning Social Media Strategy (00:00:04)

3. Understanding and Using Marketing Insights (00:08:40)

4. Social Media Strategy and Content Planning (00:20:47)

5. Content Strategy & Community Engagement (00:31:20)

6. Strategic Measurement and Improvement Framework (00:38:35)

71 епізодів

Усі епізоди

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день тому1:01:38

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9 днів тому54:19

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16 днів тому53:53

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30 днів тому55:53

55:53

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рік тому59:11

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рік тому48:37

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рік тому1:01:51

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рік тому21:21

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рік тому54:11

54:11

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1
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рік тому54:06

54:06

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рік тому57:49

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1
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рік тому48:15

48:15

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1
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рік тому39:32

39:32

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1
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рік тому41:43