Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors

Embracing Marketing Mistakes

What topic would you like us to cover next?

Unlock the secrets to marketing success in the food and beverage industry in this episode of Embracing Marketing Mistakes, where we dissect both the challenges and triumphs brands experience in this cutthroat arena. Featuring insights from industry experts like Tristan O'Hara of Pub & Bar and James Beeson from The Grocer, we promise you'll walk away understanding the nuances of securing product listings amidst pressures like shrinkflation and misleading labelling. Dive into stories of success with practical advice from our PR agency, Prohibition, and learn from the journeys of brands like St Pierre, Primula Cheese, and Bloom Gin.
Join us as we explore the dynamic dance between consumer behaviour, market trends, and marketing strategies. Delve into Coca-Cola's surprising leap into dairy-free products and unpack the lessons from Burger King's infamous Satisfries launch. With a market brimming with optimism and rising consumer confidence, discover how innovative campaigns, like Cereal's audacious moves in the cereal aisle, are reshaping the landscape and capturing attention.
Finally, we unravel the art of storytelling in marketing, sharing how compelling narratives and integrated strategies can captivate both media and consumers alike. From Estrella's bold challenge to its competitors to the rise of low and no-alcohol beverages, witness how brands are making waves with disruptive marketing. By leveraging social media insights and third-party reports, learn how to craft dual-focused campaigns that engage trade buyers and consumers, driving organic growth and solidifying brand presence in an ever-evolving market.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and much more!
Request a Guest To Come On The Podcast:
🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation.

Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok
YouTube

Розділи

1. Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors (00:00:00)

2. Cutting Through in Food and Beverage (00:00:04)

3. Influencing Buyers in Marketing Strategies (00:07:21)

4. Crafting Compelling Brand Stories (00:21:25)

5. Integrated Marketing Strategies Drive Consumer Engagement (00:32:34)

6. Leveraging Insights for Effective Marketing (00:38:50)