671 | News from the EDGE | Week of 3.25.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web!

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:08:13] A new study finds that Google’s AI summaries may hurt searches for brands and products

[00:13:03] EDGE of the Web Sponsor: Site Strategics

[00:15:10] Disney teams with Google to boost ad reach

[00:19:53] Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility

AI Blitz:

[00:25:51] Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education

[00:28:27] Justice Department Risks Picking the Wrong Fight With Apple

AI Tools:

[00:31:02] AI-powered History Teacher

[00:32:49] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:34:10] Report: No Site Hit By The September Helpful Content Update Recovered Yet

[00:37:46] Microsoft Buying Ads On Google Search To Drive More Searches On Bing

[00:41:15] Google Tests Products & Product Sites Search Bar Filter Tabs

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

• Google SGE a top threat to brand and product terms
• Disney announces Google partnership as it expands ad platform
• Turbulence ahead: The wrath of the March 2024 core update is not linear
• Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education
• Justice Department Risks Picking the Wrong Fight With Apple
• AI-powered History Teacher
• ZeroTrusted AI
• Report: No Site Hit By The September Helpful Content Update Recovered Yet
• Microsoft Buying Ads On Google Search To Drive More Searches On Bing
• Google Tests Products & Product Sites Search Bar Filter Tabs

#StandwithUkraine edgeofthewebradio.com/ukraine