How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.
Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.
He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.
Topics discussed in this episode:

• Why chasing more traffic can hurt conversions.
• How understanding customer journeys improves sales.
• What funnel mapping reveals about hidden leaks.
• Why hypothesis-driven testing beats guessing.
• How failed experiments create valuable learnings.
• What makes A/B testing tools simple and effective.
• Why timing tests year-round uncovers better insights.
• How personalization and experimentation connect.
• What successful brands learn from losing tests.
• Why smooth onboarding helps brands scale faster.

Links & Resources

Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak
Get access to more free resources by visiting the show notes at
https://tinyurl.com/n44teswa

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