How To Scale Your DTC Business Globally — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Tariffs, Taxes & Localization, Why $1 Orders Trigger Duties, Why Duties Transparency Matters (#426)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we dive into the challenges and opportunities of selling products globally.
Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide.
He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one.
Topics discussed in this episode:

• Why a $1 order can trigger US duties.
• How removing the $800 de-minimis forces DDP or surprise fees.
• What stalls brands going global: duties, compliance, returns.
• How Passport automates taxes, HS codes and compliance.
• Why brands are global day one — how to monetise it.
• What localized pricing and baked-in VAT look like.
• How software plus local warehouses prevent customs surprises.
• Why duties transparency is now a core brand strategy.
• How fast brands can go live — sometimes in a week.
• What upside to expect — ~20% lifts from expansion.

Links & Resources

Website: https://passportglobal.com/
LinkedIn: https://www.linkedin.com/in/alexyancher/
X/Twitter: https://x.com/AlexYancher
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3mhsw3as

Support the show

MORE RESOURCES

Get Free Insights: https://newsletter.ecommercecoffeebreak.com/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!