Marketing Funnel Audit Followup - Luke The Lion

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

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The Remarkable Turnaround of Luke the Lion's Supplement Business
Key Points Discussed:

• Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health.
• Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months.
• Strategic Business Moves: Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like coffee and honey.
• New Initiatives: He is planning to introduce an information product called the Mental Clarity Club, leveraging his expertise in biohacking to provide value to his customers and create a recurring revenue stream.
• Future Plans: Luke is considering building out funnels for his other products and potentially tackling manufacturing challenges to avoid stock issues.

Insights from the Host, Bobby Hewitt:

• Bobby advised Luke to focus on building cash reserves and optimizing his current product offerings before expanding into new ventures like Amazon or launching a coffee brand.
• He suggested that Luke could pre-sell his upcoming info product during Black Friday to create urgency and secure early adopters.
• Bobby also recommended that Luke consider hiring a media buyer to improve his Facebook ad performance, allowing him to focus on his strengths in creative strategy and funnel building.

Conclusion:

Luke's story is a testament to the power of strategic thinking and the importance of focusing on core strengths to grow a business. By the end of the episode, Luke had gained clarity on his next steps, including improving his ad strategy and developing his info product, setting the stage for continued growth and success.
[00:00:13] Luke's debt and business growth.

[00:02:07] Introducing the Mental Clarity Club.

[00:07:06] Black Friday promotion.

[00:11:02] Going on Amazon and Entrepreneurial ADD.

[00:19:21] Facebook ad performance.

[00:19:30] Executive assistant and team growth.

[00:26:18] Media buying is a game changer.

If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: [email protected]
In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creat

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
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• Case Study on how Creative Thirst added over $200,000 for one supplement brand