GA Universal Data migration with Erika Austin / ep279

Digitally Overwhelmed

Вміст надано Cinthia Pacheco. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cinthia Pacheco або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1M ago 37:06

MP3•Головна епізоду

In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration

What You'll Learn in This Episode:

Universal Analytics is being retired, and users need to transition to GA4.
It is important to back up Universal Analytics data to ensure it can be referenced in the future.
Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.
Baseline reports that should be downloaded include traffic, conversions, and revenue data.

Resources Mentioned:

BigQuery: https://cloud.google.com/bigquery
AnalyticsCanves: https://analyticscanvas.com/
Looker Studio: https://lookerstudio.google.com/

More about Erika Austin:

I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.

https://erikaaustin.com/

Website Links:

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

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More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

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https://www.linkedin.com/in/cinthia-pacheco/

Voice Over, Mixing and Mastering Credits:

L. Connor Voice - LConnorvoice@gmail.com

Lconnorvoice.com

Music Credits:

Music: Kawaii! - Bad Snacks

Support by RFM - NCM: https://bit.ly/3f1GFyN

280 епізодів

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