Digital Public Relations podcast

#Podcasting Education #Digital PR #Social Media

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Digital Public Relations

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The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

91 епізодів

Digital Public Relations

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91 епізодів

#Podcasting Education #Digital PR #Social Media

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1
Wicked Movie Promotions Review 14:56

14 weeks тому14:56

14:56

Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode! Timestamps: 0:44 Wicked and Starbucks collaboration 4:05 r.e.m beauty and Wicked collaboration 6:23 Target and Wicked collaboration 9:15 Forever 21 and Wicked collaboration 11:26 Spotify and Wicked collaboration 12:29 Our thoughts on the collaborations 13:28 Our key takeaways 13:54 Our final thoughts #Wicked #Musical #Celebrities #Brands #Collaboration #DigitalPR Sources: -https://www.instagram.com/p/DCRh1qyCm9C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== -https://youtu.be/S0Xe7xFIxg4?si=Us4zOa2VqoECgoLk -https://www.instagram.com/p/DCNvdLMvB6h/?hl=en&img_index=1 -https://www.tiktok.com/@forever21/video/7434587426661633323?is_from_webapp=1&sender_device=pc&web_id=7407513015287432750 -https://about.starbucks.com/press/2024/starbucks-defies-gravity-with-new-beverages-merchandise-more-inspired-by-universal-pictures-wicked/…

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Environmental Impacts of AI 13:55

15 weeks тому13:55

13:55

Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet. 0:19 What is AI? 0:45 How do we use AI? 2:01 What do we think about the use of AI? 3:10 Research on the environmental impacts of AI 8:40 Where do we go from here? Resources: https://www.unep.org/news-and-stories/story/ai-has-environmental-problem-heres-what-world-can-do-about https://earth.org/the-green-dilemma-can-ai-fulfil-its-potential-without-harming-the-environment/ https://hbr.org/2024/07/the-uneven-distribution-of-ais-environmental-impacts…

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Taylor Swift through the PR Eye 14:55

15 weeks тому14:55

14:55

Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB Group, along with our own personal knowledge, to analyze some of Taylor Swift’s past PR conflicts. We hope you enjoy it! Kaneland Krier: https://kanelandkrier.com/features/controversy-over-taylor-swifts-private-jet-use/ DGB: https://www.green.earth/news/taylor-swifts-eco-tune-addressing-her-high-carbon-footprint#:~:text=In%20response%20to%20growing%20environmental,compensate%20for%20her%20tour%20travel.…

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Unfiltered Damage 17:02

15 weeks тому17:02

17:02

Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business. In this episode: What is cancel culture? (1:14) Shane Dawson’s offensive behavior leading up to his scandal (2:37) Why was Shane not canceled pre-scandal? (3:44) 2020 Shane Dawson scandal (4:06) Dawson’s apology (4:40) How did the scandal affect his reputation and business? (5:16) (6:42) What is Dawson doing today? (7:20) Who is James Charles? (8:20) James’ offensive behavior before “Bye Sister” (8:57) Sugar bear hair drama (9:23) “Bye Sister” scandal (10:22) Charles’ apology (11:56) How did the scandal affect his reputation and business? (12:32) Has James rebuilt his friendships post-scandal? (14:08) What is James up to today? (15:05)…

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Social Media and Crisis Communication 16:51

16 weeks тому16:51

16:51

This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR? SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)…

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Examining the Role of Influencers in PR Campaigns 13:08

16 weeks тому13:08

13:08

On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jenner. Tune in as they break down what made these influencer campaigns thrive- and what caused others to fumble. Watch the Dunkin Donuts x Charli D'Amelio collab video here: https://www.tiktok.com/@dunkin/video/6870189248331468037?lang=en Watch the Pepsi x Kendall Jenner collab video here: https://youtu.be/uwvAgDCOdU4?si=gnFYaJ1Eq5HLWqdE…

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Attention Spans in PR: Creating a New Kind of Content 15:08

17 weeks тому15:08

15:08

8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creedon will dive into effective methods to keep your audience engaged while communicating your messages. They’ll also explore how first impressions, storytelling, and the use of influencers play roles in capturing and maintaining views. 1:25 – Creating Snackable Content: PR content should hook the viewer's attention right away, emphasizing the importance of capturing attention within 8 seconds. 3:07 – Visual Overstimulation in Social Media: The role of visuals in engagement is highlighted, with examples like TikTok and Instagram using overstimulating visuals to keep users engaged. 4:12 – Why the Right Audience Matters: AJ and Patrick stress the importance of knowing your audience well enough to cater content to their interests. 5:41 – AI in Content Creation: The hosts discuss AI’s use in content creation by generating hooks. 7:17 – Storytelling as a Strategy: They delve into the importance of storytelling and that it creates emotional connections and keeps viewers invested, even in longer format content. 10:03 – Influencer Marketing as an Attention Hook: AJ and Patrick talk about how influencers can act as “hooks” to grab attention and the role of celebrity endorsements in capturing audiences. 13:00 - The Importance of First Impressions: The episode concludes by explaining why first impressions are important, and how every aspect of a content plan should come together in a video.…

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PR in the Video Game Industry 13:43

17 weeks тому13:43

13:43

In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, representation concerns, and how effective crisis communication impacts long-term success.…

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Dating in the Digital Age: Personal Branding on Dating Apps 12:22

18 weeks тому12:22

12:22

Dating apps and social media are a major way people connect. This means who you are online is your first impression. In this episode, Cassidy and Yui discuss personal branding and its importance on social media, more specifically dating apps.

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Our thoughts on JoJo Siwa's 2024 Rebrand 12:19

18 weeks тому12:19

12:19

In this episode of The Digital PR Podcast, Zach and Angie dive into JoJo Siwa's massive 2024 rebrand. The two discuss how PR plays a role in Siwa's downfall and the rebrand's negative effects. They also reveal how they would handle the situation if they were on Siwa's PR team. Watch Siwa's 'Boomerang' video here: https://www.youtube.com/watch?v=ypPSrRYOAj4 Watch Siwa's 'Karma' video here: https://www.youtube.com/watch?v=VZIm_2MgdeA…

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Crisis in PR Podcast 16:08

45 weeks тому16:08

16:08

Chania and Julia sit down to break down the BudLight boycott of 2023, and how the company handled the crisis. They also draw connections between crisis communication and the digital world we now live in.

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Love Yourself: The Pressures of Beauty Standards 16:25

46 weeks тому16:25

16:25

Kylee, Ava, and Basma discuss the the harsh beauty standards that come from social media and its effect on women's mental health. They also relate these hot button topic back to predatory PR marketing tactics from beauty brands.

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Digital Connections: Relationships in a Digital Age 13:30

47 weeks тому13:30

13:30

In this podcast, hosted by Francesca Malinky and Chloe Cornely, discusses how relationships are viewed on social media. In a digital age, online relationships are a popular topic of content on social media. Although, are these relationships affecting the viewers perception of what real relationships are like? In this podcast, we dive deeper into specific creators and whether or not their content is as authentic as it needs to be. Creators such as Adrien and Carson, Alix Earle and NFL man, Pookie and others commonly know for relationship content have a major influence on viewers. Today we focus on their content and analysis the authenticity. Is it ethical to share only the good parts? should more people be sharing the bad parts too? What is your take on this topic? include many of the questions we discuss in todays podcast.…

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Messier in PR: Social Media and PR Fame (Alix Earle) 12:52

47 weeks тому12:52

12:52

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry." Show notes: 1:00 Start up of Alix Earls fame 2:00 First TikTok she posted that got the most views. Start up of her TikTok fame 3:00 How relatable her content is which shows in her views 4:00 Started getting invitations to big events/getting PR packages which grew her fame and content 5:00 How she compares to old TikTok influencers 6:00 She’s using her podcast as advertising for herself. 7:00 PR specialist to elevate her game. What would we do? 8:00 Alix should make a product to elevate her fandom. 9:00 Elevating her blog. 10:00 Drama of boyfriend and ex-girlfriend leverage. 11:00 If we ever met her,. Presentation of herself and wrap up. Relevant links and sources to Alix Earle: https://www.tiktok.com/@alixearle?lang=en https://influencermarketinghub.com/glossary/virality/ https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/ https://people.com/style/who-is-alix-earle-tiktok-makeup-star/…

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PR Powerhouses: The Dynamic Duos Shaping Media Landscapes 15:35

47 weeks тому15:35