How Gihan Amarasiriwardena is Redefining Workwear with Science and Style

Designing Successful Startups

Gihan Amarasiriwardena, co-founder of Ministry of Supply, discusses the innovative approach his company takes towards performance clothing designed for the modern professional. With a background in engineering and a passion for outdoor activities, Gihan emphasizes the importance of materials innovation and versatility in clothing. He shares insights into the challenges faced by start-ups, particularly in the volatile post-pandemic market, and how they have adapted their supply chain to meet changing consumer demands. The conversation delves into Gihan's unique product testing methods, including his experiences biking across the country while wearing their apparel. Ultimately, Gihan envisions Ministry of Supply becoming the "Dyson of apparel," driving continual improvement and innovation in the clothing industry.

Gihan shares his journey from a boy scout in Amherst, Massachusetts, to a startup innovator in the realm of performance clothing. Growing up in a college town enriched his love for the outdoors and instilled in him a passion for gear that combines functionality with comfort. Through his experiences, Gihan emphasizes the importance of versatility in clothing, especially for those who lead active, demanding lifestyles. He discusses how his time at MIT studying chemical and biological engineering shaped his approach to innovation and problem-solving in the apparel industry.

The conversation dives deep into the philosophy of Ministry of Supply, a brand that seeks to revolutionize the way we think about workwear by integrating performance materials typically reserved for athletic wear into everyday clothing. Gihan elaborates on how the company was inspired by the Ministry of Supply, a historical entity that provided advanced gear for military operations during World War II. This historical nod symbolizes the brand's commitment to innovation and high-quality materials that cater to modern professionals who require their clothing to perform under various conditions.

Gihan's insights extend to the challenges faced during the pandemic, where the brand had to pivot quickly as consumer preferences shifted overnight. The episode highlights his strategic thinking as he discusses adapting their supply chain to be more responsive to market demands. By focusing on materials innovation and sustainability, Ministry of Supply aims to lead the charge in the apparel industry, marrying style with performance while addressing the increasing consumer appetite for versatility and practicality in clothing.

Takeaways:

• Gihan Amarasiriwardena's journey from dumpster diving for materials to innovative apparel design illustrates resourcefulness.
• The importance of adaptability in business emerges as Gihan discusses pandemic-related challenges and responses.
• Ministry of Supply aims to revolutionize everyday clothing with scientifically advanced materials and designs.
• The brand's focus on fabrics like NASA-derived materials exemplifies the intersection of science and fashion.
• Gihan's experience biking across America in Ministry of Supply clothing tests the limits of performance apparel.
• The significance of a reactive supply chain is critical for navigating current market volatility.

Companies mentioned in this episode:

• Ministry of Supply
• Nike
• Under Armour
• Starbucks
• Nordstrom
• Amazon
• Dyson

Chapters

00:11 - Innovative Apparel Design Techniques

07:12 - The Origin of Ministry of Supply

11:19 - The Birth of Athleisure

19:41 - Navigating Volatility in Consumer Demand

22:37 - The Transition to Innovation

32:33 - The Vision for Ministry of Supply

Links

Ministry of Supply https://www.ministryofsupply.com/

Gihan's LinkedIn https://www.linkedin.com/in/gihanamarasiriwardena/

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