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Transformation Economy is the next generation of the Experience Economy
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Вміст надано Peter Rehnke. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peter Rehnke або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The transformation economy is the next iteration of the experience economy. In the experience economy, businesses offer customers an experience,
like Starbucks offering a third place to live your life. The transformation economy takes this a step further - businesses offer customers not just an experience, but a transformational experience.
When examining consumer spending, over half of the money spent on luxury goods is directed towards luxury experiences. A significant portion of this spending is focused on luxury transformations, where individuals seek to relax and recharge, revitalize, or enhance their overall well-being.
For existing companies, this is no longer optional. Business as usual is becoming business unusual, and new business models are designed for speed and agility.
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