Manage episode 371125686 series 3448409
In this episode, George interviews Teddy Giard, the founder of Teddy Giard Studios, who shares his expertise in successful crowdfunding campaigns.
Teddy discusses his experience with launching Moon Walkers' AI-powered shoes on Kickstarter and securing a deal on Shark Tank while still a student. He reveals the strategies he used to generate organic reach and PR for the Moon Walkers campaign, including a content strategy based on SEO and key search terms.
Teddy emphasizes the importance of building a company or marketing campaign around Google search terms and effectively communicating the problem being solved. He also highlights the value of having an audience and a communication strategy to directly speak to potential customers. Teddy's insights highlight the power of effective marketing strategies and their impact on crowdfunding campaigns.
This episode was brought to you by George from YG Crowdfunding.