A/B Testing Your Way To $3 Million On Kickstarter w/ Brendan McCaskell
Manage episode 367336112 series 3448409
Вміст надано George Lam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією George Lam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, George interviews Brendan McCaskell, the studio head at Open Owl Studios, who has successfully launched multiple board games through crowdfunding campaigns. Brendan shares his journey from a modest $28,000 campaign to raising over $3 million combined for his games, including Stars of Akarios, Mythwind, and Stonesaga. Brendan explains that his passion for board games and the crowdfunding model led him to venture into the space. He emphasizes his entrepreneurial mindset and the direct connection with the community that crowdfunding offers. The conversation delves into the factors that contributed to Brendan's increasingly successful campaigns. Two significant aspects stand out: partnerships and market targeting.
This episode was brought to you by George from YG Crowdfunding.
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