Brand Identity, Design Craft and Growing a Studio with Perniclas Bedow (E31)

Creative Voyage Podcast

This episode features Perniclas Bedow, the founder and creative director behind Bedow, a Stockholm-based design and branding studio. We cover topics such as Bedow’s approach to crafting visual identities, their studio culture and growth, work routines and organization of the studio, career advice for young creatives, lessons that Perniclas got from the “Grafisk Design,” a podcast which he hosted, and much more.

Perniclas Bedow is the founder and creative director behind Bedow, a Stockholm-based design and branding studio. Founded in 2005 and currently run by Perniclas and his partner Anders Bollman, Bedow transcends the stereotypical Scandinavian style, blending handcrafted elements with innovative design techniques. The British magazine “It’s Nice That” dubbed their work as “simple, thoughtful, practical design that’s easy to engage with and comfortable to have around.”

Renowned for its progressive approach, Bedow’s portfolio boasts an impressive array of Swedish and international clients, including Aller Media, Coop, Neko Health, Unesco and Unicef. Their work has been featured in esteemed publications such as Fantastic Man, Monocle, and The Washington Post. And, over the years, they’ve also won many prestigious design awards from the Art Directors Club, Cannes Lions, D&AD, One Show, Type Directors Club and more.

In addition to their design work, Bedow has also made a mark in the world of podcasting, with Perniclas hosting the acclaimed series Grafisk Design. During its run, Grafisk Design featured interviews with fifteen prominent designers in the Swedish graphic design community, further solidifying Bedow’s reputation as a leader in the field.

Full transcript and more at https://creative.voyage/