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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Episode #15: Evan Watkins from Etsy
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How does Etsy have a cross-appeal with 'Live Laugh Love' Moms and Millennials wanting 'What would Dolly Do?' T-shirts? It's definitely to do with their social media presence!
We speak to Evan Watkins, Social Media Manager at Etsy to find out how he created a social media strategy that cuts across the generational divide.
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