Manage episode 328785248 series 3324329
How does Etsy have a cross-appeal with 'Live Laugh Love' Moms and Millennials wanting 'What would Dolly Do?' T-shirts? It's definitely to do with their social media presence!
We speak to Evan Watkins, Social Media Manager at Etsy to find out how he created a social media strategy that cuts across the generational divide.