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The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of th ...
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Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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Bienvenid@s a mis #milytips Estaré dando consejos sobre cómo manejar las redes sociales correctamente para que tengas éxito en tu negocio.
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In questo Podcast troverai Web Marketing, Social Marketing, Copy e SEO. Chi sono io? Ciao sono Enzo e benvenuto sul mio podcast Social Media Manager e non solo. Troverai tante altre notizie e articoli sul mio blog www.zensoft.it
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Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager! So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches.
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The Inspired Biz: For Emerging and Developing Social Media Managers and Virtual Assistants
Amber Weyrauch
The Inspired Biz Podcast is specially crafted for the social media manager or virtual assistant who is looking to grow and develop their online business. This show will help emerging and developing SMM's and VA's find inspiration, motivation and information on how to stand out in their industry. Amber Weyrauch, owner of Socially Inspired Management, is dedicated to linking arms with entrepreneurs to help them chase their dreams and grow their business. Each week on this podcast she does just ...
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Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Soc…
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Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Freelance Friday Podcast Linkedin Article If you enjoyed today's episode, could you take a moment to rate, review, or subsc…
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Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand le…
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72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series
11:51
Welcome to the Visibility Strategy Series! Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. …
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Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for yo…
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Welcome to the Visibility Strategy Series! I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write o…
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Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all thing…
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70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients
22:57
Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. Since 2019, the L…
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I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key …
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Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some …
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Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amas…
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Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email stra…
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In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too…
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Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to b…
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101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade
52:49
Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in out…
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Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue. I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client col…
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We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant mi…
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65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.
14:12
Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition …
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Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share so…
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Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the foun…
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Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect t…
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Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager. As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ incl…
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Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscap…
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Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so busines…
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In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements th…
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Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems! In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-…
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In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs m…
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Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you! As a seasoned social media manager with over five years of experience, I understand the challenges of the …
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You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer yo…
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Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need. In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business does…
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Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances. From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your c…
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57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations
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Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-…
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If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma. …
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Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a te…
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Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. That being said, I wanted to end this season with a laid-back, coffee chat with a fri…
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Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together. Brianna isn't just any social media manager. She values…
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Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press p…
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Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management. Joseph's journey through the fast-pac…
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*CYBER MONDAY DEAL*: Last chance to grab the Social Media Manager Kickstarter Bundle for an exclusive 35% OFF! Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytic reports, it's all bundled up just for you. Grab your templates HERE…
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Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means. Diana has over four years of experien…
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BLACK FRIDAY DEAL! This Friday, Nov 24th I'm dropping the Social Media Management Kickstarter Bundle - aka your key to upleveling your business. Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytics, it's all bundled up just for yo…
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Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino. As the Senior Strategist at SGS Media, Sam not only has a gift for nurturing engaged online communities, but she als…
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In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. Not only has she been able to create, but she…
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Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for! In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manage…
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In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months. Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are kno…
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Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value of your social media efforts can be a daunting challenge. That's why developing a data-driven social media strategy is key. In this episode, I'll walk you through five straightforward steps to craft …
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Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact to…
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Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets! In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating con…
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In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and re…
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Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you are first starting out, it's tempting to want to charge top-dollar, but remember: higher paying clients means higher client expectations. So, you might be asking, "Shanté, how do I match my prices with…
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