123: Future-Proofing Ecommerce With Amazon Buy With Prime, Featuring Derek Majewski

Commerce Innovators

Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience by leveraging Amazon's trusted fulfillment services and Salesforce's robust capabilities.

The discussion highlights the potential for brands to drive revenue growth and operational efficiency through Amazon's Demand Side Platform, offering insights into how brands can thrive in a rapidly evolving e-commerce landscape.

Show Highlights:

• The strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime
• How the Prime logo enhances consumer trust and boosts e-commerce conversion rates
• Amazon's Multi-Channel Fulfillment (MCF) and its impact on logistics and customer engagement
• The role of AI, like ChatGPT, in shaping the consumer journey and aiding decision-making
• How Amazon's Demand Side Platform aids in precise advertising and connecting with ready-to-buy audiences

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Supporting Resources:

Derek Majewski: LinkedIn - https://www.linkedin.com/in/derekmajewski/ | Amazon Buy With Prime - https://buywithprime.amazon.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.