Scott Lindquist | What Your CFO Wants To Tell You, But Won't

CMO Confidential

Вміст надано Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

13d ago 34:48

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CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist

What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.

What you’ll learn

• The four archetypes of CFOs—and how to work with each

• Why CFOs who are “joined at the hip” with the CEO think differently about growth

• How to explain cost of capital and present value like a marketer (and win budget)

• The insurance playbook: brand investment, DTC distribution, and lifetime value

• Why every large marketing org needs a Marketing CFO (and how to set it up)

• Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide”

• Practical tips for building trust: bring the data, surface bad news early, and speak in outcomes

Guest

Scott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.

Host

Mike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.

Who should watch

CMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.

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