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Вміст надано The Content Marketing Institute and Content Marketing Institute (CMI). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Content Marketing Institute and Content Marketing Institute (CMI) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Episode #70 - Patience Wearing Thin? How to Fatten it Up

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Вміст надано The Content Marketing Institute and Content Marketing Institute (CMI). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Content Marketing Institute and Content Marketing Institute (CMI) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

NEWS ITEM OF THE WEEK

More Than a Third of Media Buyers and Brands Have Now Paused Their Ad Spend.

https://adage.com/article/digital/more-third-media-buyers-and-brands-have-now-paused-ad-spend-iab-report/2253381

Coronavirus Ad Spend Impact: Brands, Agencies & Other Buyers, April 2020

https://www.iab.com/wp-content/uploads/2020/04/IAB-COVID-19-Impact-on-Ad-Spend-Report-2_4.29.2020-FINAL.pdf

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. His first company failed, but every once since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Sign up for the Further newsletter: https://further.net/

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Do You Have a Playbook for Long-Term Success?

https://contentmarketinginstitute.com/cco-digital/systems-issue/collaboration-redefined/marketing-team-playbook/

  continue reading

86 епізодів

Artwork
iconПоширити
 
Manage episode 261767285 series 2537111
Вміст надано The Content Marketing Institute and Content Marketing Institute (CMI). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Content Marketing Institute and Content Marketing Institute (CMI) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

NEWS ITEM OF THE WEEK

More Than a Third of Media Buyers and Brands Have Now Paused Their Ad Spend.

https://adage.com/article/digital/more-third-media-buyers-and-brands-have-now-paused-ad-spend-iab-report/2253381

Coronavirus Ad Spend Impact: Brands, Agencies & Other Buyers, April 2020

https://www.iab.com/wp-content/uploads/2020/04/IAB-COVID-19-Impact-on-Ad-Spend-Report-2_4.29.2020-FINAL.pdf

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. His first company failed, but every once since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Sign up for the Further newsletter: https://further.net/

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Do You Have a Playbook for Long-Term Success?

https://contentmarketinginstitute.com/cco-digital/systems-issue/collaboration-redefined/marketing-team-playbook/

  continue reading

86 епізодів

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