41| Transactions to Transformations: Positioning for Greater Influence [with Betsy Jordyn]

Chain of Learning: Empowering Continuous Improvement and Lean Change Leaders

You’re doing great work….yet you know you and the change you envision could have greater influence.

You have a vision for more. More strategic work. More influence. More change that really makes an impact and actually sticks -- for your clients or organization.

Only question—how do you get there?

The issue isn’t your talent or skills. It’s how you and your work are positioned—how your clients or organization see (and value) your role or the organizational transformation you propose.

In this episode, I’m joined by Betsy Jordyn—former Disney OD consultant turned brand positioning strategist—to help you reshape how others perceive your value and become the one leaders turn to when it comes to making significant changes to their leadership and culture.

Besty shares actionable ways to communicate your value -- and that of organizational transformation -- so you can land the roles you deserve and lead the work you know will make a difference. We both share insights we've learned from evolving the framing of our own positioning as internal and external consultants and change leaders.

Whether you’re an internal change leader tired of being stuck in execution mode or a consultant struggling to land strategic engagements, this conversation is your road map greater impact.

YOU’LL LEARN:

• What positioning actually is—and why it matters to you, your clients, and the organizations you work with
• How to spot the signs your positioning isn’t landing the way you want
• The 3 levels of positioning every leader, consultant, and lean change practitioner should master
• Real examples from our own careers on how we’ve evolved our positioning for greater impact
• A simple process to clearly articulate your value and stand out in your market

ABOUT MY GUEST:

Betsy Jordyn is a Brand Positioning Strategist who helps consultants and coaches clarify their message, amplify their influence, and monetize their strengths. Drawing on her experience as a former Disney organizational development (OD) consultant and leader of an external practice serving brands like Wyndham and AAA, she empowers clients to make a bigger impact through authentic thought leadership.

IMPORTANT LINKS:

• Full episode show notes: ChainOfLearning.com/41
• Watch the Bonus Video – Elevate Your Positioning to Lead Transformational Change: https://youtu.be/O0W9dq3jYnw
• Connect with Betsy Jordyn: linkedin.com/in/betsy-jordyn
• Betsy’s Meeting Discovery Script: betsyjordyn.com
• Betsy’s Podcast, Consulting Matters: betsyjordyn.com/podcasts/consulting-matters
• My website for resources and working together: KBJAnderson.com
• Follow me on LinkedIn: linkedin.com/in/kbjanderson
• My Japan Leadership Experience program: kbjanderson.com/JapanTrip
• FREE KATALYST™ Change Leader Self-Assessment: KBJAnderson.com/katalyst

TIMESTAMPS FOR THIS EPISODE:

03:26 What positioning is and why it matters

06:48 Why your brand is your reputation
07:54 Signs your brand positioning is off

10:38 Betsy’s personal story in understanding the importance of positioning

18:28 How Betsy helped Katie improve her positioning

25:37 Changing the name from Japan Study Trip to Japan Leadership Experience

28:42 Clarity - the highest level of positioning
32:25 Second level of positioning that happens a client approaches you with a request
35:25 How to clarify the strategic frame and position yourself against that

42:15 Third level of positioning in positioning yourself as a strategic partner

46:12 How to position yourself when working with a new client
48:44 The opportunity of stepping out of the box and become a thinking partner
50:06 One key learning to reposition your own work

54:07 The strategic framework to pivot your messaging

Register to win a pair of Nick Kemp's books: "Ikigai-Kan" and "Rolefullness" - enter to win by October 10th: http://chainoflearning.com/53