231:Marketing with Strengths & Hiring a Fractional CMO

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

What if you could master the art of aligning your career ambitions with the joys and challenges of motherhood? Join us on a journey with Ashley Rodriguez, a seasoned marketer turned fractional CMO, who shares her inspiring transition from a college photography business to a thriving marketing career. Together, we unravel the complexities women entrepreneurs face as they balance their family responsibilities with their professional passions. Ashley's unique perspective provides insight into how effective marketing strategies can empower women to not only survive but thrive in their entrepreneurial endeavors.
Our conversation takes a personal turn as we reflect on our own unexpected paths, shedding light on the unpredictability of life's journey. From a military career to a fulfilling role in marketing, the journey is as diverse as it is enlightening. We take a closer look at parenthood, challenging societal narratives and examining its profound potential for personal growth. What once seemed like an unlikely path becomes a source of fulfillment and inspiration, highlighting broader societal implications of choices around starting a family and referencing voices like Elon Musk on depopulation concerns.
We also unlock a treasure trove of marketing wisdom, filled with strategies tailored to small businesses and emotionally-driven entrepreneurs. Ashley opens the door to accessible marketing solutions, emphasizing the importance of relationship-building and intentional journeys that resonate deeply with audiences. From the test-and-learn approach of social media boosting to the foundational elements of stress-free marketing operations, we explore the ways in which small businesses can leverage their unique strengths for long-term success. The episode concludes with heartfelt reflections on personal growth through books and music, and parenting insights that balance guidance with the freedom for children to learn through their own experiences.
Resources:
CMO On-Demand: https://www.fractionalcmoconsultancy.com/cmo-on-demand

Midnight Mastery Course - Marketing Operations (FREE): https://www.ashley-speaks.com/midnightmastery

FREE eBook “From Overwhelmed to Organized”: https://www.ashley-speaks.com/organized-ebook

VIP Community: https://www.ashley-speaks.com/vip

Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/
Connect with Ashley:

Instagram: https://www.instagram.com/ashley__speaks/

@ashley__speaks

LinkedIn: Linkedin.com/in/ashleymrodriguez
Connect with Camille:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Розділи

1. Empowering Women Through Marketing (00:00:00)

2. Navigating Career and Motherhood Balances (00:03:58)

3. Exploring Diverse Marketing Strategies (00:19:01)

4. Marketing Strategies for Small Businesses (00:31:43)

5. Accessible Marketing Operations for Small Businesses (00:39:29)

6. Personal Reflections on Reading and Parenting (00:44:55)

7. Parenting Lessons (00:50:47)