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Biweekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with ...
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Women Business Leaders of Our World get candid. WCIR is a podcast dedicated to personal growth and mental health discussions with Women CEOs across the globe. If you’re a woman on a mission, this is the podcast you don’t want to miss!
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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to con ...
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Welcome To The Show! If you’re a woman who feels that God must have has more in store for you, or if you’re grappling with the deep frustration of your untapped potential as a Kingdom entrepreneur & leader... You’re in the right place 💖 When you tune in here, you’ll discover inspiring stories of Kingdom women who have paved the way in making millions, changing lives, reforming culture, and transforming their family’s legacies... ultimately, giving you permission to do the same. It’s time to ...
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Welcome back to Her CEO Journey, the podcast empowering women entrepreneurs to build thriving businesses that make a difference! Throughout this season's Finance for Change series,our host Christina Sjahli has been breaking down complex financial concepts and translating them into actionable strategies for mission-driven founders like yourself. As …
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People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary. You want to turn these types of things down but fear it’ll ha…
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What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate. Traditional CEOs have the people and teams in pl…
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Forecasting is naturally imperfect. It is imperfect because businesses are always changing, and economic conditions are always shifting. So, as a founder, you have to be ready to adapt and deal with uncertainty. Today, our host Christina Sjahli will take you into the world of forecasting. In this episode, Christina will guide you through the art of…
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Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out wh…
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If you're building a mission-driven business, there's one particular number you definitely need to check. Understanding this number will quickly pinpoint any issues in your business and determine if you're building a sustainable, profitable venture. In this episode of Her CEO Journey, we demystify the significance of this essential metric for busin…
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You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck an…
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A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 h…
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In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business? It can get overwhelming! So you want to only spend time and money where there’s a return on your investment…
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Do you ever find yourself feeling anxious, even though your business is profitable? Perhaps this unease stems from uncertainties about your cash flow – a crucial financial aspect that often confuses many mission-driven CEOs. Fear not! This episode of Her CEO Journey serves as your comprehensive cash flow masterclass, equipping you with the knowledg…
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If you've realized that you have been sent from Heaven, on assignment by God into this Earth, and you want to understand how to operate each day from a greater level of divine clarity 🕊🔥... This episode is for you 👸 Tune in now to discover TWO keys you'll be able to use, to unlock divine intelligence from Heaven for the rest of your life! 🔑🔑✨️…
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After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or custo…
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Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable. But then, reality hits. Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? It's what many founders experience—the profit versus cash flow paradox. While profit might s…
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There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online ent…
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You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or…
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Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and I…
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Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episo…
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You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when the concept of putting yourself out there more feels s…
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Have you ever wondered how a woman, once on food stamps, facing bankruptcy and foreclosure... Could transform her life to pay off a $2.6 million dream house in CASH without any loan or mortgage? Get ready for an inspiring episode on our show with Dr Lenika Scott, the bestselling author of 'Fasting For A Breakthrough', "Angelic Allies" and 'Supernat…
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Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business. In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicate…
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You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive in…
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Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing …
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I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your busine…
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Dionne Laslo-Baker, the founder and CEO of Deebee’s Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families. In this episode, Dionne delves into the highs and lows of growing a busines…
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When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustaina…
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Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these ch…
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Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company. In this e…
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This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset. Mind…
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Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale…
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As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee …
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Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law. Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive info…
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As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk a…
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Jennifer Marvin is Vice President of Women in Engineering at Online Leadership Training, a career coaching and leadership training company and a Senior Project Engineer at The Boeing Company. She is also the Founder and Owner of BossBabe Yoga a boutique yoga studio near Seattle, Washington. Jennifer also serves as the President-Elect of Housing Hop…
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Liz Waller is the "CEO" of her family helping her husband, children & grandchildren navigate through the challenges & joys of life and soon audiences will get to know them when BAM FAM, a reality TV show starring the Waller family premieres in December on Amazon Prime Video.Marisa
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Bridgette L. Smith recently retired from her executive role at Google and became Founder and CEO of Founder Playbook, a micro-accelerator for diverse founders where she helps them become investor-ready and get access to capital and Investor Playbook, a micro-accelerator for women investors. Since launching her popular Investing With ConfidenceTM wo…
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Cheryl Mobley is the CEO & Founder of reCalibrate, a boutique advisory firm for those who dare to lead - especially those who have what it takes to lead against the current. Her firm identifies chokepoints so leaders can take their organizations to the next level. Prior to reCalibrate, Cheryl was a hospital president, where her hospital consistentl…
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I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-acco…
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Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country. In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international suc…
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Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to ac…
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It’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specificall…
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You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use …
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Ever wondered where your money really goes? As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees. A virtual CFO can help track every cent of your business's finances. You might be surprised to find a signif…
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You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these concepts often get …
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Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in…
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Hey girl! How ABSOLUTELY INSPIRING is Tresa Todd's story? Every time I hear her share it, it stirs my heart regarding what is truly possible for each of us WITH GOD. (If you're asking “Sophia, what's her story?”… I highly recommend tuning into Episode 4 before this one! 😉🎉✨) So, if Tresa could start a 9-figure real estate business without any prior…
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Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. …
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In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships fo…
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Mariam Ispahani is the Founder and CEO of Sonali Bioplastics, a climate tech company solving the plastic pollution problem with plant based products which reduce carbon emissions leading to a healthier planet. Mariam is a serial entrepreneur having co-founded a few startups in the technology space and founded two startups in the renewable space. Sh…
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Stephanie Louis is the Co-Founder and CEO of SOTRO Innovations, a hair care technology company, launching a proprietary line of hair care tools designed to mimic a spa-like, professional salon experience in the comfort of one's home. Their flagship product is a patent-protected, first-of-its-kind collapsible micro mist hair steamer and hooded dryer…
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Kelly Ann Winget is an innovative, emerging manager in the private equity space, and the founder of Alternative Wealth Partners, a Dallas-based private equity firm focused on blended portfolios of alternative assets. Hailing from a fifth-generation oil and gas family, Kelly's upbringing exposed her to diverse groups early on. From working at a car …
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