224: The Story of Glitter Faced: Edible Glitter for Your Cocktail and Mocktail

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Ever wondered how to sprinkle a little magic into your everyday mocktails and cocktails? Tana Cofer, the brilliant mind behind Glitter Faced, shares her entrepreneurial saga of turning a sparkly idea into a reality while juggling the demands of motherhood. From managing major e-commerce brands like Pandora Jewelry and Skullcandy, Tana switched gears to create a sugar-free liquid glitter that's bound to make your drinks shine. This episode promises insights into her journey—balancing business aspirations with family life, all while expecting her fourth child.
Discover how Tana navigated the challenges of product development and marketing. We explore the creative evolution of Glitter Faced from a traditional glitter form to a liquid marvel that's as visually striking as it is innovative. Tana opens up about the trials and triumphs of establishing a heat-resistant, domestically sourced product that captivates both adult gatherings and children's parties. Hear how strategic networking and market research played a pivotal role in crafting a variety of shimmering colors, ensuring that the product remains both premium and versatile.
And that's not all—get a glimpse into the power of social media in building a brand as Tana recounts her experiences launching Glitter Faced on TikTok Shop. We discuss the platform's knack for fostering real-time engagement and feedback, making it a unique space for budding entrepreneurs. The conversation wraps up with empowering tales of integrating motherhood with business, highlighting the importance of community support for women entrepreneurs. Tune in for a heartfelt celebration of women in business, packed with tips on thriving amid the chaos and sharing the journey to success with others.
Tana's Website: https://www.glitter-faced.com/

Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/

Connect with Glitterfaced:

IG: https://www.instagram.com/getglitterfaced/

Connect with Camille:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co

Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Розділи

1. Female Entrepreneurs and Success Stories (00:00:00)

2. Glitter Faced (00:04:25)

3. Innovative Product Development and Pricing (00:12:41)

4. Building a Brand on TikTok (00:21:04)

5. Empowering Women Entrepreneurs (00:32:36)

6. Boosting Podcast Growth Through Reviews (00:36:34)