EP 19: Why What You Consider A Niche Could Be Totally Wrong and How That Could Be Costing You

Broadcast Geeks: Find Your Audience, Tell Your Story and Gain a Following Online

In what niche are you seeking new leads? Before we begin you need to know what niche you are looking to grow your leads in. This sounds like an obvious choice, but whenever I ask people what niche they are in, they tell me the top level market and they have not niched right down into he sub markets, or they do not understand there is a difference and this is a critical distinction to make. For example; Weight loss is a market and NOT a niche… …You’re probably thinking – What the heck Chris? Weight loss is a niche… I will tell you this… No. It is NOT! A niche would be something like; ‘The Ketogenic (Keto) Diet’. This is within the weight loss market, but niched down to a specific area within a general overall market like weight loss. Weight Loss > Dieting > ‘The Ketogenic (Keto) Diet’ Fitness and aerobic workouts is another niche, still within weightloss (or fitness), but niched down. To further sub niche, it could be ‘aerobic workouts for over 40 year olds’ Take Online Marketing – That is a Market – NOT a niche! Now if you sub niche down to you come to a deep level niche like – ‘Facebook advertising for ecommerce stores’, if you can get right down to this level, then THIS is a niche! I hope you now know what I mean by know what niche you wish to build your list within! You can always go for a general market and in most cases you will not have the same passionate people and will not have the same results from your lead magnets as they are too general. So I say, firstly KNOW your niche or at least what niche you wish to grow your leads within and then by knowing this, it will help you to begin the creation of a valuable and more inportantly in demand lead magnet that is designed specifically for that niche and directly for a very specific sub section of the market. Rather than seeking to include everybody with your niche you actually do want to rule out people with your niche selection. If you single out the correct niche, then you will be able to directly target people within this target group and the lead magnet will be highly relevant to them and their needs, therefore giving you better results.