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#7: Selling Your Expertise For A Lot Of Money
Manage episode 175584805 series 1399219
Вміст надано Benji Bruce. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Benji Bruce або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Problem: You have knowledge/expertise and you want to market yourself...sell it...but how? How do you sell YOU for a lot of money? I had a great presentation but couldn't sell it to seminars. I had to get into corporate Seminars: Events were boring, speakers were boring, etc. I created a pitch and it didn't work. Corporate: "I think you need entertainment because..." ..."Sure"..."Wait...I didn't finish my pitch" Most people have a great product but they're not selling because they're selling to the wrong people. If you have a fitness product, who do you sell it to? -people who need to lose weight who eat fast food all the time? -people who are already healthy and go to the gym all the time? 'need' their product vs 'already' buy the product If you have a self-help product, do you sell it to people with struggling businesses, and struggling life who need money? Or do you sell it to the successful people with money? Sell it to successful people because they buy that stuff. That's why they're successful. You'll see more self-help books in the library of millionaires than anyone else...even though they don't 'need' it Sell a personal brand to people who already buy what you're selling to
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