Enjoy the Ride Legends953.com Advertising

Beattie Network- Quintessential Creative Media

https://www.buzzsprout.com/2011283/episodes/16416820-enjoy-the-ride-legends953-com-advertising.mp3?download=true
The future of commercial AM/FM Radio is in doubt. Many stations have gone
silent, from New York City and WCBS AM to just this month when Canon City
lost its flagship station KRLN. Many small markets especially in Southern
Colorado have turned their ears to low powered stations such as KLZR here in
Custer County and in Chaffee, KHEN in Salida. These low-powered non-
commercial stations rely on underwriting and volunteer DJ’s. The reach is small
but the stations serve small town listeners very well. My name is Richard Beattie,
and I returned to Westcliffe, with my wife Jill in 2023. We bought an old Chalet on
Main Street that had been the local gym. We came from Colorado Springs where
Jill taught preschool and I researched, developed, wrote and hosted radio shows
and podcasts with a cluster of radio stations in Denver. We lived in Silver Cliff in
the mid-1990’s, and we began coming back to play music in what is now Celtic
Mountain Strings! When we saw that the Chalet on Main was for sale, we went
back to Colorado Springs and contacted our realtor. We sold in a week and were
able to buy 510 Main Street as a mixed-use building. While I had my non-profit,
Sound Century, which preserves and digitizes classic concerts; musical theater and
radio programs, Jill has used her teaching skills to turn our main floor into, Music
Mountain Instruments for Traveling and Camping. We have three levels, our living
suite on the lower level, the music shop, on the main level and I have my studio on
the top level. I have been producing audio books; radio programs; and
documentaries from my Westcliffe studio for 2 years now. In late 2024, the sluggish
radio market took a hit and laid me off. One of the shows that I did was The
Songwriter’s Gallery on Legends953.com. What I found was that my listenership
on the downloaded app plus the Broadcast which reaches the Front Range, was
getting over 22,000 listeners mainly in their cars! Having an award-winning
Creative Ad agency, I proposed that for Legends953.com, I would become a
contractor and came up with the concept Enjoy the Ride! This program reaches
folks on the Front Range and to wherever they are going on the weekends! I traded
in my hour show, for 6 hours on Saturday and Sunday from 3 to 6 each day. This
gives me 8 spots per hour- and what I like to call “Product endorsement placement
spots” during my show. For non-profits I can also do a 14-minute Public Affairs
Program that airs several times each week across the network. Two riches that we
have in the Valley are that we are a destination spot that brings people in for Dark
Skies, the arts, the food and recreation. They need places to stay; eat; get repairs;
and experience a quintessential creative products and services. In six hours, I can
highlight Westcliffe and Custer County Tourism in each season! For 72 dollars a
month, forty- eight businesses, that I create, produce and air a spot for, gets 8 plays
4 times a month. They would have to have a year contract. But they would reach
22,000 listeners who subscribe to Legends953.com. I am using Custer County as
an ultimate destination. And the premier test study on the future of broadcasting
and podcasting. For the entire month of February, I will work with each business
and custom create a :30 second spot that you may use. You can also play the
Legends953.com stream in your places of business. With the best of sixties and
seventies hits it is the best and legendary companion on your way in and out of
town.

http://www.legends953.com