The Art & Science of Conversion Copywriting

B2B Marketing & Copywriting

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!

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💼 Transition from Content Writing to Copywriting (15:00 -

25:00)

Linda discusses her journey from content writing to copywriting.

Challenges faced during the transition.

📊 Importance of Knowing Your Audience (25:00 -

35:00)

Discussion on the significance of understanding the audience in marketing.

Examples from Linda's experience in fitness and health industries.

🎥 Role of Video in Marketing (35:00 -

45:00)

Debate on the effectiveness of video versus text in marketing.

Linda shares insights on where video can be beneficial.

🤖 Impact of AI on Copywriting (45:00 -

55:00)

Discussion on the use of AI tools like ChatGPT in copywriting.

Linda's experience and perspective on AI's limitations.

📈 Effective Copywriting Strategies (55:00 -

1:05:00)

Linda shares strategies for effective copywriting.

Importance of clear value propositions and customer quotes.

📚 Research and Preparation in Copywriting (1:05:00 -

1:15:00)

Linda explains her research process for copywriting projects.

Emphasis on the importance of customer interviews and analytics.

📝 Challenges in Copywriting for Ads (1:15:00 -

1:25:00)

Discussion on the challenges of writing effective ads, especially for platforms like Facebook.

Examples of restrictions and strategies to overcome them.

💡 Future of Marketing and Copywriting (1:25:00 -

1:35:00)

Speculation on the future trends in marketing and copywriting.

Impact of social media and changing consumer behaviors.

🚀 Advice for Aspiring Copywriters (1:35:00 -

1:45:00)

Linda provides advice for those looking to get into copywriting.

Emphasis on the importance of research and understanding the audience.

🔍 Case Studies and Examples (1:45:00 -

1:55:00)

Linda shares examples of successful copywriting campaigns.

Discussion on the importance of memorable and clear messaging.