#146 | Marketing Growth Strategies and Brand Building with CMO Alicia Kearns

Agile Ideas

Alicia Kearns, former Chief Marketing Officer at Rendera and CEO of The Growth CMO, brings over 20 years of experience in delivering enterprise and growth strategies for global tech giants like LinkedIn, SAP, and Samsung. In this episode, Alicia shares her expertise in brand building, demand generation, and content strategy, offering valuable insights for businesses at any stage of growth.

We explore how to define a clear value proposition, align product development with customer needs, and leverage marketing to drive sustainable growth. Alicia also delves into the power of platforms like LinkedIn for brand building, the synergy between sales and marketing, and strategies for small businesses to maximise their impact through content, social media marketing, and CRM systems.

Listeners will walk away with actionable strategies for driving marketing success and building a strong brand in today’s competitive market.
In this episode, we discuss:

0:00 Balancing Corporate and Scale-Up Business

8:12 Marketing’s Role in Product Development

11:45 Building Brands Through Sales and Marketing

23:35 Leveraging Social Media in Brand Building

36:04 Marketing Leadership and Strategy Insights

40:13 Strategies for Small Business Growth
And more…
To connect with Alicia:
https://www.linkedin.com/in/aliciamkearns/
https://www.linkedin.com/company/cmo-growth/
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Розділи

1. Balancing Corporate and Scale-Up Business (00:00:00)

2. Marketing's Role in Product Development (00:08:12)

3. Building Brands Through Sales and Marketing (00:11:45)

4. Leveraging Social Media in Brand Building (00:23:35)

5. Marketing Leadership and Strategy Insights (00:36:04)

6. Strategies for Small Business Growth (00:40:13)