))
SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing
Manage episode 463797422 series 3408901
Вміст надано Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Strategic marketing investments can transform small AEC firms into industry leaders.
Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Arkitex Studio. Erica shares her journey from managing major projects at Texas A&M University to driving strategic growth for a small Texas-based architecture firm. The discussion highlights how smart, modest marketing moves can lead to big wins. Erica emphasizes the essentials of branding, targeted networking, and leveraging the right tools and partnerships. Even small steps, like refining RFQ templates or attending key conferences can deliver impressive and measurable results.
Don’t miss Erica’s practical tips for small firms striving to stand out in the AEC world. Tune in to the new SmartWIN25 Speaker Spotlight series for a sneak peek of what’s to come this February.
Topics discussed in this episode:
- SmartWIN25
- strategic investments
- architecture
- Arkitex
- AEC Growth
- Texas A&M University
- Marketing and business development
- small firms
Follow Erica Wozniak Fisher:
Connect with Katie
81 епізодів
Поширити
