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Mastering Brand Marketing and Recruitment in AEC
Manage episode 451549552 series 3408901
Вміст надано Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people.
In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when hiring and keeping top talent.
Mark’s perspective is both a wake-up call and an inspiration for you to embrace dynamic strategies for long-term growth and employee retention.
Topics discussed in this episode:
- serial entrepreneur
- consulting
- human resources
- CEO
- marketing
- talent war
- recruiting
- employee retention
- business growth
- open book management
- brand identity
Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart30" and get 30% off your registration. https://smartegies.com/smartwin/
Connect with Katie
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