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Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Understanding Meta's Advantage+ Creative Enhancements

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Manage episode 417430445 series 3549669
Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting client campaigns by automatically altering images and videos. These AI-driven changes are intended to boost engagement but have sometimes resulted in unnatural modifications that undermine brand authenticity and alienate customers.

Throughout the discussion, Laurel illustrates the dual nature of AI enhancements in advertising, noting that while they can streamline ad production and experiment with creative formats, they often strip away the control brands have over their own messaging. This loss of control can lead to ads that fail to convey the intended message or aesthetic, detracting from the user experience and potentially harming the brand's reputation. She emphasizes the importance of vigilance and manual oversight, even in an automated system, to ensure that AI modifications enhance rather than compromise the advertisement's effectiveness.

The podcast wraps up with a broader reflection on the future of AI in advertising. Both hosts express cautious optimism that AI tools will evolve to offer more reliable and refined assistance in ad management. However, they also stress that marketers need to stay informed and actively involved in how their ads are generated and presented. This approach will help safeguard against the pitfalls of early-stage AI technologies, which, although promising, currently require human intuition and oversight to align with strategic marketing goals and preserve the integrity of brand communication.
Episode Links

https://www.stryde.com/understanding-metas-advantage-creative-enhancements/

  continue reading

Розділи

1. AI Impact on E-Commerce Marketing (00:00:00)

2. AI in Ads (00:11:06)

3. Evaluating Meta's AI Ad Enhancements (00:19:15)

4. E-Commerce Metrics for Profitability (00:29:46)

58 епізодів

Artwork
iconПоширити
 
Manage episode 417430445 series 3549669
Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting client campaigns by automatically altering images and videos. These AI-driven changes are intended to boost engagement but have sometimes resulted in unnatural modifications that undermine brand authenticity and alienate customers.

Throughout the discussion, Laurel illustrates the dual nature of AI enhancements in advertising, noting that while they can streamline ad production and experiment with creative formats, they often strip away the control brands have over their own messaging. This loss of control can lead to ads that fail to convey the intended message or aesthetic, detracting from the user experience and potentially harming the brand's reputation. She emphasizes the importance of vigilance and manual oversight, even in an automated system, to ensure that AI modifications enhance rather than compromise the advertisement's effectiveness.

The podcast wraps up with a broader reflection on the future of AI in advertising. Both hosts express cautious optimism that AI tools will evolve to offer more reliable and refined assistance in ad management. However, they also stress that marketers need to stay informed and actively involved in how their ads are generated and presented. This approach will help safeguard against the pitfalls of early-stage AI technologies, which, although promising, currently require human intuition and oversight to align with strategic marketing goals and preserve the integrity of brand communication.
Episode Links

https://www.stryde.com/understanding-metas-advantage-creative-enhancements/

  continue reading

Розділи

1. AI Impact on E-Commerce Marketing (00:00:00)

2. AI in Ads (00:11:06)

3. Evaluating Meta's AI Ad Enhancements (00:19:15)

4. E-Commerce Metrics for Profitability (00:29:46)

58 епізодів

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