Кращі подкасти про Paid Search (2024)

1
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson 42:50

4d ago42:50

42:50

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have …

1
Joey Bidner’s YouTube Strategy for Success (Episode 431) 49:49

5d ago49:49

49:49

Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…

1
EP299 - PPC Workload 35:53

4d ago35:53

35:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once? Q2 What have you done i…

1
9 Super Sneaky Settings That Waste Money (Episode 430) 36:56

14d ago36:56

36:56

Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Enhanced CPC is Going Away! (Episode 429) 36:16

11d ago36:16

36:16

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP298 - Advertising This Fall 18:46

25d ago18:46

18:46

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns? Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strate…

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The TRUTH About Max Conversions Bidding (Episode 428) 38:31

28d ago38:31

38:31

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP297 - Controversial or Unpopular PPC Opinions 30:53

1M ago30:53

30:53

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular opinion? Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted? Q3 What popular PPC opinion do you really disagree with? Q4 Is there any PPC…

1
10 Principles Everyone Should Know: Part Three (Episode 427) 35:50

1M ago35:50

35:50

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
EP296 - Is PPC As We Know It Dying 34:37

1M ago34:37

34:37

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure? Q2 Why do you think the PPC industry as we know it is dying or not dying? Q3 What do you think our jobs…

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10 Principles Everyone Should Know: Part Two (Episode 426) 41:03

1M ago41:03

41:03

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
EP295 - Strategic & Tactical Biases in PPC 30:07

2M ago30:07

30:07

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q2 What is your position on using PMAX and under what circumstances? Q3 SKAG or STAG, what is your position on which strategy to use and under …

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10 Principles Everyone Should Know: Part One (Episode 425) 44:16

2M ago44:16

44:16

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
EP294 - Google Reporting Glitch + Google is a monopoly ruling 30:36

2M ago30:36

30:36

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation? Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case? Thank you for listening!…

1
Questions from Listeners (Episode 424) 45:03

2M ago45:03

45:03

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
EP293 - PPC and Search News from Last Week 17:48

2M ago17:48

17:48

#ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it? Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what d…

1
Deep Dive into Assets with Joey Bidner (Episode 423) 34:43

2M ago34:43

34:43

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/qPKq784aP34 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
Getting Started: Advanced Steps (Episode 422) 37:24

2M ago37:24

37:24

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/SCKxRaRuGXA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
Getting Started: Next Steps (Episode 421) 31:46

3M ago31:46

31:46

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/fNRvEj9jf3w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP292 - Handling Being Micromanaged in PPC 26:57

3M ago26:57

26:57

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever been micromanaged in your PPC work? Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work? Q3 Do you have anything in your prospecting process that helps you screen for potential micromana…

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Getting Started: Beginner Basics (Episode #420) 29:23

3M ago29:23

29:23

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
EP291 - Getting KPIs Right 18:24

3M ago18:24

18:24

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are the KPIs that you are most often asked to track? Q2 What are the KPIs that you are most often asked to optimize toward? Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why? Q4 What KPI do you think is …

1
The Best Tool No One Talks About (Episode #419) 36:58

3M ago36:58

36:58

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
EP290 - Bidding on Brand Terms 24:01

3M ago24:01

24:01

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: What are your general thoughts on bidding on brand terms in search? Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms? Q3: Are there any situations or circumstances when you think it is an abs…

1
ChatGPT: Talking to Your Data (Episode 418) 47:50

3M ago47:50

47:50

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

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EP289 - Trust in Ad Platforms 38:51

3M ago38:51

38:51

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this? Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform? Q3 Which platforms …

1
How to Audit Your Own Account (Episode 417) 35:41

4M ago35:41

35:41

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP288 - Google Pausing Low Activity Keywords 33:39

4M ago33:39

33:39

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”? Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many? Q3: What are your thoughts on Google au…

1
Discussing SEO and How it Affects PPC (Episode 416) 44:51

4M ago44:51

44:51

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Scott Redgate - https://www.scottredgate.com Watch this Episode on YouTube: https://youtu.be/ptQm2vWYnKw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

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Wasting Money on Search Partners? (Episode #415) 39:29

4M ago39:29

39:29

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/Iat4G1g2j50 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
Using the PANIC Button in Google Ads (Episode #414) 37:43

4M ago37:43

37:43

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/T8QpL4lm3io Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
Deep Dive into Call Ads (Episode #413) 35:51

4M ago35:51

35:51

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch this Episode on YouTube: https://youtu.be/2Y_prev5fb8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Breaking Free from the Algorithm (Episode #412) 36:24

5M ago36:24

36:24

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rmZ4324SL3c Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

1
SKAG vs STAG (Episode #411) 38:17

5M ago38:17

38:17

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yLJI1TN4DQI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Send me a Text MessageChris Schaeffer, Certified Google Ads Specialist

1
Google Shopping Tips & Tricks (Episode #410) 42:16

5M ago42:16

42:16

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/17wfLxcRLdE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
8 Important Questions from Listeners (Episode #409) 44:37

5M ago44:37

44:37

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jitpYbi_JDg Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP287 - Maximizing the Post Click Experience 34:34

6M ago34:34

34:34

Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage? Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.? Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are …

1
100% Impression Share (Episode #408) 36:31

6M ago36:31

36:31

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP286 - Explaining Confusing & Confounding Things in PPC 33:47

6M ago33:47

33:47

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? Q2 What are you explaining most frequently these days? Q3 Which ad platforms are the most confusing …

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What Has Changed in 20 Years? (Episode #407) 42:23

6M ago42:23

42:23

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP285 - The Moving Goal Posts of Google Ads in 2024 37:34

6M ago37:34

37:34

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google? Q3 Now that you have seen the warning t…

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Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406) 41:59

6M ago41:59

41:59

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodChris Schaeffer, Certified Google Ads Specialist

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EP284 - GA4 Q&A with Brie Anderson 28:16

6M ago28:16

28:16

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4. Thank you for listening! Please help grow…

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Manual Bids are Dead (Episode #405) 48:29

6M ago48:29

48:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

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EP283 - We Need More Sales Leads Right Now 30:17

6M ago30:17

30:17

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.? Q2 How did you react to and handle the request…

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Answering Your Questions about Google Ads (Episode #404) 30:00

7M ago30:00

30:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …

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Broad Match Keywords Are Cheaper (Episode #403) 39:19

7M ago39:19

39:19

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

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EP282 - Navigating Ever Advancing Automation in PPC 35:15

7M ago35:15

35:15

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan t…

1
Why Your CPC is So High (Episode #402) 36:29

7M ago36:29

36:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
EP281 - Telling Clients Hard Truths 28:18

7M ago28:18

28:18

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What t…

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