How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to becoming a founding member of Go Audience. Altay shares insights into how the platform leverages credit card data to identify high-potential customers, offering a fresh approach to prospecting that can drive top-of-funnel growth for e-commerce brands.

The conversation delves into the complexities of managing customer acquisition costs on Meta platforms, a significant pain point for many brands. Altay explains how recent changes in data privacy regulations, such as the iOS 14 update, have drastically altered the digital advertising landscape. These changes have limited the ability to track and target users with precision, leading to increased frustration and higher customer acquisition costs. He emphasizes that while Meta’s algorithms still retain the data, they now control ad placement and visibility, reducing advertisers' direct access to valuable insights.

To navigate these challenges, Altay stresses the importance of utilizing first-party data to build precise custom audiences. He highlights the need for a dual approach of rapid creative and audience testing to optimize marketing strategies effectively. This method helps brands understand what resonates with their audience and adjust their campaigns accordingly. By leveraging platforms like Go Audience, which can provide detailed data on consumer spending habits, brands can more accurately target their ideal customers and potentially reduce acquisition costs.

The discussion also touches on the evolving role of AI in digital marketing. While AI can analyze vast amounts of data and provide critical insights, Altay believes that human expertise is still crucial for making strategic decisions. Looking ahead, Altay predicts that data privacy regulations will continue to tighten, making it even more important for brands to adapt and utilize available tools to maintain effective marketing strategies. The episode concludes with a preview of the next guest, Will Laurencin, who will discuss strategies for optimizing conversion rates and customer revenue, promising another insightful session for listeners.
Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Altay Malazgirt LinkedIn: https://www.linkedin.com/in/altaymalazgirt/

GoAudience.com: https://goaudience.com/
https://www.stryde.com/how-to-scale-meta-ads-lower-cac-first-party-data/

Розділи

1. Navigating Customer Acquisition Costs on Meta (00:00:00)

2. Challenges in Meta Advertising Success (00:08:45)

3. Navigating Performance and Targeting Strategies (00:21:07)

4. Digital Marketing Strategies for Future Success (00:34:06)

5. Growing Revenue Through Customer Optimization (00:40:40)