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Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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How To Build Ecommerce Content That Converts Browsers Into Buyers

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Manage episode 450258283 series 3549669
Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes organic growth without paid ads or social media, a method that resonates with Greg’s own experiences in SEO-driven eCommerce success. Together, they dive into the critical elements of creating content that attracts browsers and converts them into loyal buyers.

A key focus of the conversation is the importance of understanding customer intent and creating content tailored to real purchase motivations. Steven advises brands to study their customers deeply, crafting content that targets bottom-of-the-funnel keywords rather than high-traffic, top-funnel terms that may not convert. He also advocates for visually driven product pages that show rather than tell, with images and videos that allow customers to connect with the product on a sensory level. This approach can make product descriptions more engaging, cutting through the noise and enabling customers to quickly determine if a product meets their needs.

Steven and Greg further explore the future of SEO for eCommerce, particularly as Google continues to evolve its search engine results pages to retain users and emphasize brand visibility. Steven suggests that with these changes, SEO will increasingly serve as a brand-building channel, focusing on creating a strong brand recall so that when customers are ready to buy, they seek out a brand directly. They discuss the importance of blending written and video content, gathering customer testimonials, and optimizing user experience, which together can foster trust and drive higher conversion rates.
Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Steven Schneider LinkedIn: https://www.linkedin.com/in/schneis/

TrioSEO: https://trioseo.com/
https://www.stryde.com/build-ecommerce-content-converts-browsers-buyers/

  continue reading

58 епізодів

Artwork
iconПоширити
 
Manage episode 450258283 series 3549669
Вміст надано Greg Shuey. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Greg Shuey або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes organic growth without paid ads or social media, a method that resonates with Greg’s own experiences in SEO-driven eCommerce success. Together, they dive into the critical elements of creating content that attracts browsers and converts them into loyal buyers.

A key focus of the conversation is the importance of understanding customer intent and creating content tailored to real purchase motivations. Steven advises brands to study their customers deeply, crafting content that targets bottom-of-the-funnel keywords rather than high-traffic, top-funnel terms that may not convert. He also advocates for visually driven product pages that show rather than tell, with images and videos that allow customers to connect with the product on a sensory level. This approach can make product descriptions more engaging, cutting through the noise and enabling customers to quickly determine if a product meets their needs.

Steven and Greg further explore the future of SEO for eCommerce, particularly as Google continues to evolve its search engine results pages to retain users and emphasize brand visibility. Steven suggests that with these changes, SEO will increasingly serve as a brand-building channel, focusing on creating a strong brand recall so that when customers are ready to buy, they seek out a brand directly. They discuss the importance of blending written and video content, gathering customer testimonials, and optimizing user experience, which together can foster trust and drive higher conversion rates.
Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Steven Schneider LinkedIn: https://www.linkedin.com/in/schneis/

TrioSEO: https://trioseo.com/
https://www.stryde.com/build-ecommerce-content-converts-browsers-buyers/

  continue reading

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