Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
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Cocktails, Tangents and Answers
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Вміст надано Antidote 71. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Antidote 71 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Вміст надано Antidote 71. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Antidote 71 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a text Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…
Send us a text What is The Attention Economy? This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps. Frozen Limoncello Drop This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an awesome addition to any pool party. This recipe will serve two people. IIngredients: 1/2 oz. fresh lemon juice, plus more for the glass rim Granulated sugar, for the glass rim 10 oz. frozen lemonade 8 oz. ice cubes 3 oz. vodka 2 oz. store-bought or homemade limoncello Lemon peel, for garnish Directions Step 1 Squeeze some lemon juice into a small bowl. Place sugar on a plate. Dip rims of glasses into lemon juice, then into sugar. Step 2 In a blender, blend frozen lemonade, ice, vodka, limoncello, and lemon juice until smooth. Step 3 Divide drink between prepared glasses. Garnish with lemon peel.…
Send us a text This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok? We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right. Cocktail: Rob Roy The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge. Tasting Notes: Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base. Ingredients: · 2 oz Scotch whisky · ¾ oz sweet vermouth · 2 dashes Angostura bitters · Maraschino cherry (for garnish) Directions: 1. Add Scotch, vermouth, and bitters to a mixing glass filled with ice. 2. Stir well until chilled. 3. Strain into a chilled coupe or martini glass. 4. Garnish with a maraschino cherry.…
Send us a text This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day. Manhattan The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartender named "Black" on Broadway was behind it. Ingredients: 2 oz. rye whiskey 1 oz. sweet vermouth 2 dashes Angostura bitters Garnish: brandied cherry (or lemon twist, if preferred) Directions: Add the rye whiskey, sweet vermouth and bitters into a mixing glass with ice and stir until well-chilled. Strain into a chilled Nick & Nora or coupe glass. Garnish with a brandied cherry (or a lemon twist, if preferred).…
Send us a text In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses. Tom Collins This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely imported in the U.S. at the time. The drink’s name and style may have shifted depending on which was used. Ingredients: • 2 ounces London dry gin • 1 ounce lemon juice, freshly squeezed • 1/2 ounce simple syrup • Club soda, to top • Garnish: lemon wheel • Garnish: maraschino cherry Directions: 1. Add the gin, lemon juice and simple syrup to a Collins glass. 2. Fill with ice, top with club soda and stir. 3. Garnish with a lemon wheel and maraschino cherry (optional). Recipe Credit: https://www.liquor.com/recipes/tom-collins-2/…
Send us a text Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…
Send us a text Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. Lychee Spritz This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite. Ingredients: 1 cup ice for serving 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li) 3 oz. Prosecco 1/2 teaspoon lime juice (about one lime wedge) Garnish: 1 slice of lime and 1 sprig of fresh mint Directions: Add ice to a large wine glass. Pour over the lychee liqueur. Gently pour the prosecco over the glass so you achieve the ombré effect. Squeeze in half a teaspoon of lime juice. Give one gentle mix and garnish with a slice of lime and sprig of mint.…
Send us a text In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region. Thai Tiki Sour Last summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well. Ingredients: 1 1/2 oz. lemongrass-ginger simple syrup 1 oz. fresh pineapple juice 1 dash toasted sesame oil 1 small Thai chili (muddled, optional for heat) Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works. Taki dust + lime wedge (for the rim) Garnish: sprig of cilantro or ginger Directions: Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge. Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice. Strain: Pour over fresh ice in your prepped glass. Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir. Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.…
Send us a text In this episode of Cocktails, Tangents, and Answers , we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.…
Send us a text This week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad? Cocktail: Lemon Drop Ingredients • 2 ounces vodka • 1/2 ounce triple sec • 1 ounce lemon juice, freshly squeezed • 1 ounce simple syrup • Garnish: sugar rim Directions 1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass). 2. Add the vodka, triple sec, lemon juice and simple syrup to a shaker with ice and shake until well-chilled. 3. Strain into the prepared glass. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…
Send us a text This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!
Send us a text Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers , we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign. Ingredients: 2/3 oz Absolut Elyx vodka 1/4 oz Dry Sack 15-year-old oloroso sherry 1 oz pho broth* 1/4 oz lime juice 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas) Garnish: cilantro leaf Directions: Add all ingredients into a shaker with ice and shake until chilled. Strain into a shot glass. Garnish with a cilantro leaf. The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience. Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/…
Send us a text This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room. Gin Sonic The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts. Ingredients: 1.5 ounces gin (such as Roku) 2.25 ounces club soda 2.25 ounces tonic water Garnish: yuzu twist Directions: Fill a highball glass with ice, then add the gin, club soda and tonic. Garnish with a yuzu twist. Recipe Credit: https://www.liquor.com/recipes/gin-sonic/…
Send us a text This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend. Hemmingway Daiquiri This cocktail has been dubbed one of the most overrated classic cocktails , which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism. Ingredients: 2 oz. white rum 1/2 oz. Maraschino liqueur 3/4 oz. lime juice, freshly squeezed 1/2 oz. grapefruit juice, freshly squeezed Garnish: lime wheel Directions: Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled. Strain into a coupe glass. Garnish with a lime wheel.…
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Send us a text How Can AI Help Improve Your Email Marketing Strategies? This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate. Pinky Gonzales This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge. Ingredients: 1 oz. lime juice 1/2 oz. dry Curacao (or Cointreau) "Heavy" 1/2 oz. Orgeat 3/4 oz. Demerara (simple) syrup 2 oz. Tequila Garnish: Mint Directions: Add all ingredients into a shaker with ice and shake. Strain over fresh ice into a rocks glass. Garnish with mint.…
Send us a text Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success. Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink. Ingredients: 2 oz. scotch Club soda, chilled, to top Garnish: lemon twist (optional) Directions: Add the scotch to a highball glass filled with ice. Top with club soda and stir briefly to combine. Garnish with an optional lemon twist. Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/…
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Send us a text Danell Taylor Joins the Show! We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way. Cocktail: Japanese Slipper The Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbourne, it quickly became a popular drink. The cocktail was mentioned as a trendy favorite in the 1988 Bulletin magazine, alongside other iconic drinks of the time, such as the Toblerone and Mind Eraser. Ingredients: 1 oz. melon liqueur 1 oz. premium triple sec 1 oz. freshly squeezed lemon juice Directions: 1. In a cocktail shaker filled with ice, pour 1 ounce melon liqueur, 1 ounce premium triple sec, and 1 ounce freshly squeezed lemon juice. 2. Shake well. 3. Strain into a chilled cocktail glass. Recipe Credit: https://www.thespruceeats.com/japanese-slipper-recipe-759710…
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Send us a text Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription. Jasper This is an original recipe from Jasper Distilling Co. in Charleston, SC. Light, crisp and just the right balance of sweet and herbal, the Jasper is the perfect drink to toast to good company and great conversation. Mix the ingredients, pour over ice and enjoy. Ingredients: 4 oz. strawberries, sliced 2 basil leaves 1 oz. simple syrup 1/2 oz. lemonade 1 1/2 oz. Charleston Distilling Co.’s Jasper Gin 2 oz. club soda Directions: Boil strawberries with basil leaves to create the puree, then cool in fridge. Muddle simple syrup and 2 basil leaves in a cocktail shaker. Add puree, lemonade, club soda and gin. Add ice in a glass and pour the mixture. Enjoy! Recipe credit: https://jaspercharleston.com/news/the-jasper-gin-fizz-cocktail/…
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Send us a text Weak Brands = Negative Consequences This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise. Zombie The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair. Ingredients: 1/2 oz. Jamaican rum 1/2 oz. Puerto Rican gold rum 1 oz. 151-proof demerara rum 3/4 oz. lime juice, freshly squeezed 1/2 oz. Don’s mix (recipe below) 1/2 oz. falernum 1 teaspoon grenadine 4 dashes Pernod (Pernod is an anise liqueur and absinthe brand that originated in France) 1 dash Angostura bitters Garnish: mint sprig Directions: Add the Jamaica rum, Puerto Rican gold rum, demerara rum, Pernod, lime juice, Donn’s mix, falernum, grenadine and bitters into a blender, then add 6 ounces of crushed ice. Blend at high speed for no more than 5 seconds. Pour the contents into a tall glass or Tiki mug and add additional crushed ice to fill, if necessary. Garnish with a mint sprig.…
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Cocktails, Tangents and Answers
Send us a text Product Updates are Worth Tracking This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences. The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Curaçao liqueur. Ingredients: 75 oz. vodka 75 oz. light rum 5 oz. blue curaçao 3 oz. pineapple juice 1 oz. sweet and sour mix Garnish: pineapple wedge and cocktail umbrella Directions: Add vodka, light rum, blue curaçao, pineapple juice and sweet-and-sour mix into a shaker with ice and shake until well-chilled (or blend all ingredients with ice in a blender). Strain into a Hurricane glass over crushed or pebble ice (or pour from blender into glass with no ice). Garnish with a pineapple wedge and cocktail umbrella.…
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Cocktails, Tangents and Answers
Send us a text The Power of AI for Your Content This week, we are exploring how AI can assist you in optimizing your content creation process. Pink Lady The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemon juice and applejack (apple brandy), creating a balanced and approachable flavor. Ingredients: 5 oz. London Dry Gin 5 oz. applejack 75 oz. lemon juice, freshly squeezed 25 oz. grenadine 1 egg white Garnish: brandied cherry Directions: Add all ingredients into a shaker and vigorously dry shake (without ice). Add ice and shake again until well-chilled. Strain into a chilled cocktail glass. Garnish with a brandied cherry.…
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Cocktails, Tangents and Answers
Send us a text Negative Google Reviews Can Harm a Business. This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them. Brown Sugar Cranberry Bourbon Cocktail This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bourbon, it delivers a bright and refreshing flavor, making it dangerously easy to enjoy. Ingredients: 3 oz. bourbon 2 oz. 100% cranberry juice (not cran cocktail) 1 oz. fresh lemon juice 3/4 oz. ounce rosemary cran brown sugar simple syrup Garnish: rosemary and frosted cranberries Directions: Make simple syrup: boil equal parts brown sugar and water until dissolved. Add rosemary and cranberries, steep for 20 minutes. Rim a glass with syrup, dip in brown sugar and add a festive ice cube. Shake cranberry juice, bourbon, lemon juice and syrup with ice. Strain into a glass. Garnish with rosemary and frosted cranberries. Recipe credit: liquor.com…
Send us a text Our Marketing Goals for 2025 This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss! Nightcap is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this cocktail, as its subtle sweetness complements the other ingredients. *Use your favorite bottled cold-brew coffee or make some yourself by soaking 140 grams ground coffee beans in a coffee filter with 32 ounces water for 12 hours. After steeping, remove the grounds by straining through a coffee filter. Recipe credit: liquor.com…
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Cocktails, Tangents and Answers
Send us a text The Effectiveness of a Jingle This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard. Chai Spice Mule This cocktail was inspired by autumn in Virginia, and we believe it's a fantastic holiday drink. A blend of warming, cozy winter spices and zesty ginger beer makes it perfect for sipping by the fireplace. Created by Nikki Drake, the bar director at 2941 Restaurant in Washington, D.C., we hope you enjoy this festive cocktail. Ingredients 1.5 oz. Murlarkey Divine Clarity vodka 1 oz. chai spice syrup* 0.75 oz. ginger shrub** 0.75 oz. lemon juice 4 oz. Fever-Tree ginger beer Garnish: freshly grated nutmeg Directions: Add the vodka, chai spice syrup, ginger shrub and lemon juice to a shaker with ice and shake until well-chilled. Strain into a Julep cup or copper mug over crushed ice, then top with ginger beer. Top with more crushed ice. Garnish with freshly grated nutmeg.…
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