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Вміст надано 2x eCommerce and Kunle Campbell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією 2x eCommerce and Kunle Campbell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-big-pitch-with-jimmy-carr">The Big Pitch with Jimmy Carr</a></span>


The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Where does Nick Mohammed’s mind go when asked to make an ‘Everybody’s Home For The Holidays’ film? What’s the narrative arc for Romesh Ranganathan’s ‘BRB Crying’ tearjerker? What on earth would Michelle Wolf’s ‘Coming of Age animal tale’ look like? Find out on The Big Pitch. Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel. New episodes every other Wednesday starting May 28th! The Big Pitch is a co-production by Netflix and BBC Studios Audio.
2X eCommerce Podcast
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Вміст надано 2x eCommerce and Kunle Campbell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією 2x eCommerce and Kunle Campbell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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540 епізодів
Відзначити всі (не)відтворені ...
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Вміст надано 2x eCommerce and Kunle Campbell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією 2x eCommerce and Kunle Campbell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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1 Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran 42:41
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran , Head of Global Commerce Strategy at Carrier Global , to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce. Steven shares: How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify. The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences. Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities. The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers. Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks. Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce. Listen now to learn how to future-proof your B2B strategy! (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript. ★ Support this podcast ★…
🚚 ABOUT COREY GANIM: Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network , a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN (00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim (03:29) - Overview of Guest's Businesses (04:28) - The Wholesale Network Community (06:10) - Amazon and Other Selling Channels (06:36) - Product Categories and Group Buys (07:43) - Guest's Origin Story (10:41) - Starting in Wholesale (11:39) - Finding and Working with Suppliers (16:57) - First Wholesale Deal and Growth (18:39) - Breaking Down a Group Buy Deal (23:50) - Unit Economics and Profit Margins (26:25) - Team and Automation (27:42) - Navigating Amazon's Gating Issues (29:08) - Building a Strong Community (30:28) - Challenging and Milestone Deals (33:14) - 2025 Outlook and Opportunities (39:12) - Amazon Advertising Tips (41:43) - Ensuring Supply Chain Authenticity (44:36) - Building a Robust Wholesale Business (47:52) - Conclusion and Resources ★ Support this podcast ★ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript.…

1 From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder 53:54
🦷 ABOUT BRYNN SNYDER: Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving , not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises. (00:00) - (00:34) - Introducing the 2X eCommerce Podcast (03:56) - How Slate Electric Flosser Works (06:15) - Challenges and Successes in Product Development (20:18) - Funding and Launching Slate (22:39) - Navigating Manufacturing and Iterations (24:58) - Growth and Future Plans for Slate (27:35) - Scaling from Kickstarter to $1M (27:55) - Building Trust with Dental Professionals (29:31) - Expanding Sales Channels: Amazon and Beyond (30:18) - Protecting Intellectual Property (33:16) - Team Growth and Strategic Hiring (35:13) - Defining the Slate Brand (38:30) - Marketplace Strategy and Education (43:54) - Influencer Collaborations and Performance (49:04) - Reflections and Advice for Entrepreneurs (53:00) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

1 Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra 42:12
Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency. (00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results. (00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Subscribe to our Newsletter → https://subscribe.2xecommerce.com/ --- In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025 . From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google’s Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations. (00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3 ★ Support this podcast ★…
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3 Strategic Actions for a Profitable Q1: eCommerce Insights for 2025 In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year. (00:00) - Introduction and Episode Delay (00:41) - Planning for 2025 (01:11) - Key Actions for Q1 (02:14) - Top of Funnel Reinvestment (06:21) - Optimizing Gross Margins (08:14) - Cashflow Management (09:53) - Rethinking Pricing Strategy (10:51) - Building the Right Team (12:16) - Expanding into New Channels (13:04) - Conclusion and Coaching Program Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday. (00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the Episode Inspire Brand Group Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands. Website: Inspire Digital Group Funnel Calculator A custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance. Promised to be shared with the audience via the show notes. ABO and Advantage Shopping Plus Strategies discussed for testing and scaling ad campaigns. Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps. Analytics Tools Triple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns. Northbeam: Another analytics tool for tracking ad performance and audience behavior. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi , a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources. (00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense : A platform used for sourcing creators and generating user-generated content (UGC). TikTok Shop : A growing social commerce platform that integrates shopping directly into the TikTok experience. Shopify and Shop App : Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation. SPINS and Nielsen Data : Tools for retail sales analytics, used to gather insights about performance in stores like Walmart. Books Mentioned Winning Is Everything by Tim Grover: A recommended read by Ron Shah. Community Management Obvi’s Facebook Group : A 105,000-member community of loyal customers actively engaging around collagen and wellness topics. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…
Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty. (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T Creators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists. (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass : www.gloriachoupr.com/masterclass Freebie : www.gloriachoupr.com/giftguide Program : www.getfeaturedaccelerator.com Creators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…

1 How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel 37:42
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions. (00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/ Pitney Bowes: https://www.pitneybowes.com/ Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep458/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs. (00:00) - How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers (02:48) - Interview with Ian: Oceans' Origin Story (05:04) - Challenges and Opportunities in Global Talent (10:09) - REVIEWS.io: Boosting Your Brand's Credibility (12:13) - Integrating Global Talent into Your Business (18:08) - Content Creation and Influencer Marketing (21:24) - Challenges in eCommerce Operations (22:46) - Impact of AI on Talent Sourcing and Execution (25:54) - Balancing Productivity and Authenticity with AI (31:52) - Hiring and Training Strategies for eCommerce (34:40) - Managing Remote Teams Effectively (39:11) - Special Offers and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Ian Myers - Guest ★ Support this podcast ★…

1 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov 51:54
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies. 00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov 01:14 Effective Ad Creative Strategies 02:30 Meet Lachezar: Journey into eCommerce 07:35 Agency Growth and Market Positioning 09:27 Innovative Ad Formats for 2024 10:43 Boost Your Visibility with Reviews.io 15:07 Customer-Centric Advertising Techniques 20:40 Crafting Compelling Video Creatives 25:22 Balancing Ad Creative Types for DTC Brands 26:31 Optimizing Ad Concepts and Hooks 28:57 Case Study: Loop Earplugs' Marketing Strategy 33:43 Understanding Your Ideal Customer Profile (ICP) 38:42 The Role of AI in Media Buying and Creative Strategy 48:10 Maximizing AOV with Creative Strategies 50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts ★ Support this podcast ★…
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2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, Nift allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Elery shares insights into managing Nift accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how Nift's approach can provide a more efficient path to growth. 00:00 How Nift is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer 01:59 Meet Elery: The Visionary Behind Nift 02:28 Elery's Journey: From Tech Enthusiast to Marketing Innovator 04:44 The Problem with Traditional Advertising 05:54 Introducing Nift: A Revolutionary Platform 08:56 How Nift Works: A Deep Dive 13:15 Success Stories: Brands Thriving with Nift 16:35 Optimizing Your Marketing Strategy with Nift 18:57 Nift's Unique Approach to Customer Engagement 26:44 Scaling with Nift: Opportunities for Emerging Brands 37:05 Getting Started with Nift: Tips and Offers 42:07 Conclusion: Embrace the Future of Customer Acquisition Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:27) - Success Stories: Brands Thriving with NIFT (18:47) - Optimizing Your Marketing Strategy with NIFT (21:09) - NIFT's Unique Approach to Customer Engagement (28:56) - Scaling with NIFT: Opportunities for Emerging Brands (39:17) - Getting Started with NIFT: Tips and Offers (44:19) - Conclusion: Embrace the Future of Customer Acquisition ★ Support this podcast ★…
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep455/ In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably. (00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell (00:14) - Introduction (01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy (04:13) - Selecting the Perfect 3PL Partner (06:08) - Boost Your Visibility with Reviews.io (08:12) - Mastering Supply Chain Optimization (11:09) - Harnessing Automation for eCommerce Success (14:50) - Outsourcing Non-Core Tasks for Growth (15:40) - Conclusion and Key Takeaways Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights. 00:00 Introduction to Q4 Strategies 01:20 Early Engagement and VIP Strategies 02:24 Balancing Profitability with Smart Discounts 04:02 Understanding Contribution Margin 05:45 Maximizing Email and SMS Marketing 09:42 Leveraging Influencers and Retargeting 13:49 Optimizing Landing Pages and Post-Sale Retention 15:19 Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts ★ Support this podcast ★…
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2X eCommerce Podcast

1 How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell 25:23
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep453/ S9 EP54: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing. The PROFIT Framework P: P&L Impact and Marketing Efficiency Ratio Understanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability. R: Retargeting and Demand Capture Strategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture. O: Optimizing Demand Generation Activities Kunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process. F: Frequency and Relevance in Email and SMS Marketing The role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness. I: Integration Across Channels and Tools How integrating data from all departments improves the efficiency and effectiveness of marketing efforts. T: Testing and Continuous Improvement Kunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement. (00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep451/ S9 EP53: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens. (00:00) - Introduction to Scaling eCommerce Brands (00:17) - Deep Dive into Product Innovation (05:30) - Starting Scrappy and Gathering Data (10:22) - Refining and Testing Your Core Offering (12:58) - Leveraging Customer Reviews and Feedback (18:30) - Creating a Strong Unique Selling Proposition (USP) (22:49) - Setting Up a Continuous Feedback Loop (26:27) - Conclusion and Next Steps Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP53: In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses. 00:00 Introduction to the Three Pillars of E-commerce Growth 00:36 Welcome and Episode Overview 02:11 Deep Dive into Product Innovation 16:01 Marketing Strategies for E-commerce Growth 25:31 Operational Excellence and Financial Insights 32:01 The Power of Simplicity and Focus 34:03 Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

1 From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO 1:03:10
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels. Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions. (00:00) - Introduction and Business Overview (00:08) - Challenges and Strategies in 2022 (00:18) - Google's Q4 Expectations (01:17) - Scaling a DTC Brand: Insights from Kelly Thornton (02:20) - Welcome Back, Kelly Thornton (03:40) - Operations and Logistics in Chicago (06:46) - P&L Management and Profitability (09:55) - Impact of Elections on Business (17:47) - Cost Management Strategies (23:33) - Marketing Efficiency and Channel Management (30:53) - Investment Priorities and Channel Diversification (34:47) - Diversifying Marketing Channels (35:31) - Evaluating Channel Performance (36:45) - Data-Driven Decision Making (38:47) - Customer Acquisition Strategies (42:09) - Subscription Models and Customer Experience (46:55) - Exploring New Sales Channels (53:32) - Influencer Marketing Evolution (57:53) - Future Outlook and Expansion Plans (59:30) - Final Thoughts and Advice for Entrepreneurs (01:01:46) - Conclusion and Wrap-Up Guest’s Links: Website: Tiege Hanley → https://www.tiege.com/ LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Creators & Guests Kunle Campbell - Host Kelley Thornton - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

1 Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway 1:02:08
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com S9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard , a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers. Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop , she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator , Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator , helping them craft impactful brand stories and drive success. Guest’s Links: Website: The Clarity Wizard → https://www.theclaritywizard.com/ LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Creators & Guests Kunle Campbell - Host Kathy Guzmán Galloway - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene. Full episode: S7:E13 | From $500 to $50M+: The Story of Kosmos Q https://2xecommerce.com/podcast/ep355/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
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2X eCommerce Podcast

In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape. Full episode: S7:E16. https://2xecommerce.com/podcast/ep358/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand. Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist https://2xecommerce.com/podcast/ep444/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Alex Neist - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive. Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nirav Sheth - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34. Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

1 Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant 6:47
In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind. Listen to the full episode here: https://2xecommerce.com/podcast/ep433/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sabir Semerkant - Guest ★ Support this podcast ★…
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
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2X eCommerce Podcast

In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l Listen to the full episode at https://2xecommerce.com/podcast/ep424/. Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Depesh Mandalia - Guest ★ Support this podcast ★…
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. - Importance of Rest: Emphasis on the importance of sleep and mental health. - Interim Content: Short episodes will be released every three days, featuring key clips from past episodes. - September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies. - New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips. Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights. --- Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webinar: Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform. Sign Up here: https://etsy.dylanjahraus.com/watch (00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus (02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business (03:18) - Dylan's Background and Journey to Etsy Success (04:48) - Key Takeaways from Early eCommerce Experience (06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business (08:41) - Etsy's Evolution from 2016 to 2024 (10:15) - Navigating Etsy's Marketplace and Customer Expectations (21:45) - Strategies for High Revenue on Etsy (23:48) - Balanced Product Mix for High Revenue (24:29) - Importance of Product Curation (26:22) - Running an Etsy Business Without Making Products (29:41) - Optimizing Etsy Listings for Higher Conversion (34:39) - Top Categories to Sell and Avoid on Etsy (38:48) - Maximizing Customer Lifetime Value (44:43) - Final Thoughts and Resources Sign up to the 2X Newsletter: After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Moving forward, you can find all the show notes for this podcast in the 2X Newsletter. Plus, I’ll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips. Sign Up here: https://subscribe.2xecommerce.com/subscribe Creators & Guests Kunle Campbell - Host Dylan Jahraus - Guest ★ Support this podcast ★…
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million Stars LinkedIn: Ryan Hart Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube (00:00) - How Ryan Sold a Million Stars (04:10) - Introduction to Digital Products (04:24) - From Insurance to E-commerce (05:47) - Building the First Digital Product (07:55) - The Star Dedication Concept (10:05) - Developing the Star Dedication Platform (13:58) - Launching with Groupon and Other Platforms (20:45) - Collecting Customer Feedback (21:54) - Expanding Product Offerings (23:11) - Business Growth and Exit Strategy (25:23) - Revenue and Side Business Insights (26:04) - Full-Time Job and Side Hustle (26:53) - Decision to Sell the Business (31:09) - Life After Selling the Business (32:35) - Current Ventures and Advice (37:17) - Final Thoughts and Takeaways Creators & Guests Kunle Campbell - Host Ryan Hart - Guest ★ Support this podcast ★…
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN. (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette (01:29) - Introduction to the Episode (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble (08:18) - Exciting Services: Paid Media and SEO (09:16) - Impact of AI on Search and SEO (11:02) - SEO Strategies for eCommerce Brands (18:37) - Role of SEO Agencies in the New Era (20:47) - The Rise of Social Search Platforms (34:34) - Conversion Rate Optimization (CRO) (44:59) - Google's API Leak and SEO Insights (47:34) - Conclusion and Final Thoughts Guest’s Links: Website: Galactic Fed _____________________________ LinkedIn: Zach Boyette LinkedIn: Irina Papuc Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Creators & Guests Kunle Campbell - Host Zach Boyette - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business! 📝 Shownotes for this episode Guest’s Links: Website: Clearco - invoice funding for eCommerce Website: HatLaunch - get your own custom hats _____________________________ LinkedIn: Andrew Curtis LinkedIn: Robert Hamm LinkedIn: Tyler Smith Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube (00:00) - Introduction to Capital Management (01:14) - Meet the Guests: Clearco and Hat Launch (03:09) - The Hat Launch Journey (03:50) - Scaling with Automation and Innovation (04:50) - Navigating Capital Challenges (06:41) - Leveraging Clearco and PayPal (18:13) - The Role of Marketing in Growth (22:44) - Financial Strategies and Trends (27:51) - Customer Cashflow Management with Clerico (28:26) - Diverse Uses of Clerico Funding (29:23) - Monthly Invoicing and Ad Spend (29:47) - When to Consider Invoice Financing (31:55) - The Importance of Profitability in Ad Spend (33:08) - Clearco's Unique Financing Approach (39:32) - Navigating Platform Volatility (44:28) - Synergy Between Finance and Advertising (45:50) - Diversifying Revenue Streams (54:00) - Final Thoughts and Resources Creators & Guests Robert Hamm - Guest Tyler Smith - Guest Andrew Curtis - Guest Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization. (00:00) - Introduction to the Episode (00:33) - The Emotional vs. Functional Debate in Advertising (01:43) - Deepesh Mandalia's Journey and Expertise (04:02) - The Evolution of Deepesh's Career (08:28) - The 5W Avatar Framework (19:47) - Stages of Awareness in Marketing (24:10) - Creating Effective Ad Campaigns (29:09) - Analyzing Ad Performance (30:16) - Analyzing Ad Effectiveness (31:00) - E-commerce Metrics and Insights (31:32) - Optimizing Instagram Ads (34:08) - Leveraging AI for Advertising (35:12) - Building AI-Powered Tools (40:45) - AI in Video and Image Creation (49:33) - Rapid Fire Questions (54:40) - Special Offer and Conclusion Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346 📝 Shownotes for this episode Guest’s Links: Website: Depesh's Ad Signals Platform LinkedIn: Depesh's LinkedIn Profile Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Depesh Mandalia - Guest Kunle Campbell - Host ★ Support this podcast ★…
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction. (00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm (01:00) - Introduction to the Podcast and Guest (02:30) - Tyler Delman's Journey to B2B Marketing (04:42) - The Importance of Branded Packaging (11:26) - Maximizing Customer Lifetime Value (15:55) - Personalization in Unboxing Experiences (20:18) - Implementing Personalized Inserts (30:17) - Conclusion and Contact Information Guest’s Links: Website: UnDigital - Unboxing Experience Platform LinkedIn: Tyler's LinkedIn Profile LinkedIn: UnDigital's LinkedIn Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Tyler Delarm - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

1 $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist 1:32:59
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In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product. Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development. The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products. (00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist (01:00) - Introduction to the 2x eCommerce Podcast (03:15) - Alex Neist's Journey: From Athlete to Entrepreneur (12:09) - The Birth of Hostage Tape (19:26) - Scaling Hostage Tape to Success (24:59) - Marketing Strategies and Brand Building (43:57) - Team Building and Company Culture (47:09) - Building a Positive Team Culture (48:16) - The Success Behind Hostage Tape (50:11) - Joe Rogan Sponsorship Journey (52:23) - Influencer Marketing Strategies (01:05:16) - The Science of Nose Breathing (01:17:37) - Retail Expansion Plans (01:23:07) - Mindset and Visualization Techniques (01:29:59) - Rapid Fire Questions Guest’s Links: Website: Hostage Tape LinkedIn: Alex’s LinkedIn Profile LinkedIn: Hostage Tapes' LinkedIn IG: Hostage Tape's IG Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Alex Neist - Guest Kunle Campbell - Host ★ Support this podcast ★…
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2X eCommerce Podcast

1 Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova 57:10
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic influencer selection, and detailed contract structuring to ensure campaign success. Nadia shares her journey from novice to expert, highlighting her experience in developing and executing influencer marketing strategies. She details Famesters' methodical approach to campaign creation, from initial influencer vetting to content production and performance tracking. Key performance indicators (KPIs) such as CPM (Cost Per Mille), views guarantees, and engagement metrics are examined to illustrate how brands can measure and optimize campaign effectiveness. The conversation also covers the nuances of influencer marketing across various industries, stressing the significance of audience alignment and content relevance. Nadia explains the use of advanced tools like TikTok Spark Ads for maximizing campaign reach and driving sales. The episode provides actionable insights into optimizing influencer marketing contracts to protect brand interests and ensure deliverability. Join us as we explore the technical aspects of influencer marketing, offering practical tips and strategies for leveraging social media influencers to drive significant revenue growth in eCommerce. (00:00) - Unlocking Sales with Influencer Marketing: Strategies for Immediate Impact (01:09) - Diving Deep into Influencer Marketing with Famesters (01:41) - Nadia's Journey: From Novice to Influencer Marketing Expert (03:35) - The Evolution and Impact of Influencer Marketing (05:00) - Famesters' Approach to Influencer Marketing Campaigns (06:29) - Navigating Industry Nuances in Influencer Marketing (08:19) - E-commerce and Influencer Marketing: A Synergistic Relationship (11:09) - Exploring Brand Awareness and Performance Campaigns (14:20) - The Art of Selecting Influencers for Different Campaign Goals (17:25) - Understanding Influencer Categorization and Engagement (21:01) - Maximizing Performance with TikTok and Spark Ads (25:18) - Key Considerations When Partnering with Influencers (30:17) - The Importance of Views Guarantee in Influencer Contracts (31:28) - Exploring TikTok and Instagram Strategies for Influencer Marketing (33:28) - Diving Deep into Instagram Stories for Effective Marketing (35:41) - Crafting the Perfect Influencer Contract for Instagram Collaborations (37:39) - Optimizing Instagram Stories: Views, Offers, and Metrics (39:16) - The Art of Selecting the Right Influencer for Your Campaign (50:26) - YouTube Performance Marketing: Views, Contracts, and Audience Engagement (55:04) - Future Trends in Influencer Marketing and Closing Thoughts Guest’s Links: Website: Famesters: Full-service influencer marketing agency LinkedIn: Nadia’s LinkedIn Profile LinkedIn: Famesters' LinkedIn Twitter: Famesters' Twitter Handle Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

1 The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview) 1:08:47
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In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market. Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024. Chapters: Guest’s Links: Website: Sam's Agency: The Moonlighters Website LinkedIn: Sam’s LinkedIn Profile Twitter: Sam’s Twitter Handle Instagram: Sam’s Instagram Handle Other Links: none mentioned Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sam Piliero - Guest ★ Support this podcast ★…
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2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale. We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads. Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success. We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today’s market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth. Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand’s marketing efforts. Whether you’re aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand’s success. Best, Kunlé Chapters: (00:00) - Introduction to Scaling Your Brand (01:23) - The 2x eCommerce Podcast Begins (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert (08:56) - The Birth of The Moonlighters Agency (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue (11:54) - Inside The Moonlighters: Agency Structure and Strategy (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI (24:27) - Navigating Data Accuracy in a Post-iOS Update World (26:33) - Decoding Digital Advertising: Insights and Strategies (27:16) - Navigating Attribution Settings and Conversion Insights (27:55) - The Trustworthiness of Google Data and Attribution Windows (29:32) - The Reality of Advertising Metrics: A Case Study (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks (32:44) - Maximizing Business Growth Through Financial Modeling (37:40) - Exploring the Potential of YouTube Advertising (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies (45:03) - The Power of Authenticity in User-Generated Content (47:36) - Planning for a Deeper Dive: The Promise of Part Two Guest Links: Website: Sam's Agency: The Moonlighters Website LinkedIn: Sam’s LinkedIn Profile Twitter: Sam’s Twitter Handle Instagram: Sam’s Instagram Handle Other Links: none mentioned Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sam Piliero - Guest ★ Support this podcast ★…
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting practices and highlight their significance in the e-commerce landscape. Jason shares his extensive background that bridges software development and retail. His journey from operating a physical store to developing accounting solutions that cater to the digital economy offers listeners a unique perspective on integrating technology with traditional business practices. The conversation also touches on the challenges and solutions related to payment reconciliation and inventory management in e-commerce. Jason emphasizes the importance of accurate financial tracking and how automation can address common issues faced by online retailers. Further, they discuss the impact of technological advancements in accounting. Jason explains how modern tools and software are streamlining financial processes, making them more efficient and less prone to error. The episode wraps up with a look at future trends in accounting technology, including the potential integration of AI and machine learning. This forecast not only paints an exciting future for e-commerce accounting but also stresses the ongoing need for businesses to adapt and innovate. Find about about Bookkeep: https://www.bookkeep.com/product-overview/?utm_source=2xecom Bookkeep is offering 2X eCommerce listeners an exclusive deal: Get your first month free! Just enter ' 2XEcom ' in the 'How did you hear about us?' field when you sign up. If you have any questions or need additional information, we're here to help. Take advantage of this special offer to streamline your e-commerce accounting! ★ Support this podcast ★…
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2X eCommerce Podcast

In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi , a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry. Vicky shares the initial challenges and breakthroughs that helped shape Dapper Boi, highlighting strategic shifts in product design and marketing that catered to an expanding and diverse customer base. These strategic shifts were driven by a profound commitment to making fashion accessible to everyone, beyond traditional gender norms. A significant turning point for Dapper Boi was its rebranding to fully embrace an all-gender identity, influenced by powerful customer feedback and stories that showcased the brand's transformative impact on people's lives. Listeners will also hear about the complexities of scaling a socially conscious brand within a competitive industry, tackling supply chain issues, and leveraging innovative sales techniques such as equity crowdfunding. Vicky’s dedication to inclusivity provides a compelling narrative on how passion and innovation can fuse to redefine industry standards and create a space where everyone feels they belong. ★ Support this podcast ★…
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2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts. The conversation then turns to the significance of audits for e-commerce entities aiming to secure investment and scale their operations. Bloom breaks down the audit process, emphasizing its role in strategic financial planning and the importance of a solid financial foundation for growth. He also touches on the impact of technological advancements in e-commerce, particularly how they streamline operations and enhance customer experiences. Lonnie offers advice for e-commerce ventures grappling with today's market dynamics, focusing on financial savvy, technological integration, and understanding consumer expectations. This episode distills Bloom's vast experience into valuable insights for e-commerce businesses looking to thrive in a competitive landscape. ★ Support this podcast ★…
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