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Leveraging The ‘Endowment Effect’
Manage episode 398564576 series 3496736
Вміст надано Mike Knight - MKLINK. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mike Knight - MKLINK або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them.
For Managed Service Providers (MSPs), understanding and harnessing the Endowment Effect can be a game-changer. We discuss how MSPs can apply this cognitive bias to foster deeper client engagement and loyalty. From offering personalized solutions and involving clients in decision-making to transparent communication, education, and feedback mechanisms, we provide actionable insights for MSPs to strengthen client relationships and drive business success.
Discover how the Endowment Effect can be a powerful tool for MSPs in creating a sense of ownership over services, ultimately leading to increased client satisfaction and business growth. Tune in to gain valuable perspectives on leveraging this psychological phenomenon in the dynamic landscape of managed IT services.
Mike Knight MBA FCIM Director, MKLINK Ltd
50 епізодів
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