Кращі подкасти про Jessica Shackelford (2024)

1
How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper 41:47

2d ago41:47

41:47

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…

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A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1 37:45

9d ago37:45

37:45

Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…

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How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies 49:10

16d ago49:10

49:10

Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…

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Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies 43:50

23d ago43:50

43:50

95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch s…

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Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen 47:11

1M ago47:11

47:11

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing …

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AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer 39:16

1M ago39:16

39:16

Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few mi…

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Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay 43:01

1M ago43:01

43:01

Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…

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Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford 44:12

2M ago44:12

44:12

Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a w…

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How a Shift in Marketing Strategy Can Catapult Revenue Growth with Dale Harrison 47:38

2M ago47:38

47:38

Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy …

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Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM 41:28

2M ago41:28

41:28

Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by…

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How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics 55:11

2M ago55:11

55:11

Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…

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Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell 40:11

3M ago40:11

40:11

Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity! And don't forget! You can crush your marketing strategy wit…

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Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel 39:12

3M ago39:12

39:12

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration! And don't forget! You can crush your marketing strategy with just a fe…

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Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute 56:50

3M ago56:50

56:50

Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush…

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Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams 36:14

3M ago36:14

36:14

Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslet…

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How to Build a Cult-Like Customer Base with Micaela Shaw 34:11

4M ago34:11

34:11

Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens! We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to …

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How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics 48:11

4M ago48:11

48:11

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst New…

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How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners 48:47

4M ago48:47

48:47

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks? And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslette…

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Breakthrough Strategies for Business Growth with Marc Emmer 44:11

4M ago44:11

44:11

Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsl…

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Defining Your Brand’s DNA with Visionary Leader Maria Trysla 48:00

5M ago48:00

48:00

Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positio…

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Revolutionary Strategies Every Marketer Needs with Consultant John Rood 48:41

5M ago48:41

48:41

Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing.Lori Jones from Avocet Communications

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473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX 53:25

7M ago53:25

53:25

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and e…

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472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader 37:03

7M ago37:03

37:03

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!Avocet Communications

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471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews 40:58

8M ago40:58

40:58

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!Avocet Communications

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470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction 53:51

8M ago53:51

53:51

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he …

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469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies 38:36

9M ago38:36

38:36

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technol…

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468: Marketing Leadership with Christine Heckart of Xapa World 55:37

9M ago55:37

55:37

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.Avocet Communications

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467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies 40:40

10M ago40:40

40:40

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, …

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466: The Power of Category Design with Mike Bruno of Play Bigger 46:31

10M ago46:31

46:31

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!…

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465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way 43:56

10M ago43:56

43:56

Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many ag…

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464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova 55:54

10M ago55:54

55:54

Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!Avocet Communications

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463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVEC 33:49

11M ago33:49

33:49

From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.…

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462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams 42:51

11M ago42:51

42:51

Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of …

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461: Unleashing Your Inner Expert with Author Lisa Bragg 34:55

11M ago34:55

34:55

Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.Avocet Communications

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460: Being Extraordinary at One Thing with Allen Adamson of Metaforce 47:11

11M ago47:11

47:11

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding…

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459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside 48:36

12M ago48:36

48:36

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.…

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458: Challenges in Unifying Data Silos with Lars Grønnegaard of Dreamdata 45:44

12M ago45:44

45:44

B2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.Avocet Communications

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457: In-House Vs. Agency, Which One to Choose With Cody Gillund of Open Lending. 38:56

1y ago38:56

38:56

Outsourcing PR and creative resources to a marketing agency, especially for thought leadership and content creation, can save time and money for startups with limited resources. It can also bring a fresh perspective to a company with a legacy team. Tune in to this episode of the Integrate & Ignite Marketing Podcast featuring guest Cody Gillund of O…

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456: From Healthcare to Healthwear: An Entrepreneurial Journey with Jason Andree of Nufabrx 40:58

1y ago40:58

40:58

On this episode of the Integrate & Ignite Marketing Podcast, guest Jason Andree, CMO for healthwear startup, Nufabrx, discusses the brand’s mission, the value of strategic partnerships, how to align internal and external teams, and why innovation must be customer centric. Tune in as Jason discusses how Nufabrx is building a drug delivery system thr…

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455: The Entrepreneurial Mindset with Author Elaine Pofeldt 54:56

1y ago54:56

54:56

Entrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.…

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454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas 46:36

1y ago46:36

46:36

Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and abo…

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453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex 45:44

1y ago45:44

45:44

A new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how t…

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452: Lighting the Fire in Your Belly with Jen Henderson of Tilt 37:20

1y ago37:20

37:20

When Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny witho…

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451: Vision, Insight, and Riding the Wave of Business Growth Opportunities with Eric Olden of Strata Identity 47:51

1y ago47:51

47:51

Eric Olden, CEO of Strata Identity, has been an entrepreneur since he was a teenager and started his first business venture out of his dorm room at college. Join host Lori Jones and Eric on this episode as they share their stories about the grit and determination it takes to grow and scale a business and how to know when the market is ready.…

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450: Making Your Company Investment-Ready and Investment-Worthy with Zane Tarence, author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It 50:33

1y ago50:33

50:33

If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality. This lively and engaging conversatio…

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449: A New Way to Think About Networking with Chris Borja, founder of Become a Better Networker 42:53

1y ago42:53

42:53

Whether you’re an introvert or an extrovert, if you are trying to grow your business you need to network. And if done correctly, it can bridge the gaps that will ultimately help you reach business goals. Join Lori Jones and her guest Chris Borja, founder of Become a Better Networker, and get his 7-step process that will enable you to build a powerf…

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448: An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt Bags 41:36

1y ago41:36

41:36

Brand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand’s founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony’s story of how he purposefully scaled the b…

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447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones 19:09

1y ago19:09

19:09

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself. Tune in to hear why stra…

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Episode 446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of Assemblage 38:45

1y ago38:45

38:45

The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by g…

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Episode 445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and Omniconvert 32:25

1+ y ago32:25

32:25

Understanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.…

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