Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel

StrategyCast

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration!
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==Let's Break It Down==

• 05:36 Understand product launch purpose, engage with team.
• 08:15 Collaborative approach to aligning priorities and strategies.
• 12:55 Exec sponsor led internal alignment and marketing exercise.
• 17:06 Consider pros and cons, provide multiple options.
• 19:56 Seeking strategic partners, marketplace analysis, talent acquisition.
• 23:00 Struggle to balance customer targeting and diversity.
• 26:50 Intel partners with OEMs, local vendors for data-driven market analysis.
• 28:20 Partnered to test market; studied audience.
• 33:20 Open dialogue and agility key in marketing.
• 35:34 Relying on AI for agile content creation.

==Where You Can Find Us==

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