Кращі подкасти про Good2bSocial (2024)

1
161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design) 45:07

2d ago45:07

45:07

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and incre…

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160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote) 1:01:56

19d ago1:01:56

1:01:56

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impa…

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159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo) 50:48

1M ago50:48

50:48

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “lever…

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158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale) 27:37

1M ago27:37

27:37

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow Dougie Explore SourceWha…

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157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union) 54:18

2M ago54:18

54:18

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on inves…

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BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume) 49:43

2M ago49:43

49:43

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strat…

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BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing) 54:31

4M ago54:31

54:31

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for ment…

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156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department) 56:13

5M ago56:13

56:13

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goa…

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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea) 44:37

5M ago44:37

44:37

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi tr…

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BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial) 27:07

6M ago27:07

27:07

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digi…

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BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat) 47:58

7M ago47:58

47:58

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the …

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BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom) 43:08

8M ago43:08

43:08

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measu…

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BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily) 55:35

8M ago55:35

55:35

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and r…

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BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76) 55:48

9M ago55:48

55:48

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76…

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155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM) 51:15

10M ago51:15

51:15

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean A…

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Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence 20:46

10M ago20:46

20:46

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to …

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154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul) 39:45

11M ago39:45

39:45

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul…

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BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute) 42:30

11M ago42:30

42:30

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links:…

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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry 16:55

11M ago16:55

16:55

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the dev…

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BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas) 51:23

11M ago51:23

51:23

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow KarlDatabox

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BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting) 39:31

12M ago39:31

39:31

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links…

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153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent) 28:23

12M ago28:23

28:23

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)…

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152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo) 46:04

1y ago46:04

46:04

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.Databox

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Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde) 46:55

1y ago46:55

46:55

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.Databox

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151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale) 35:29

1y ago35:29

35:29

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha…

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150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish) 38:51

1y ago38:51

38:51

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links Follow Kyle Visit JellyfishDatabox

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149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign) 48:22

1y ago48:22

48:22

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: Follow Casey Try ActiveCampaignDatabox

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BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug) 49:15

1y ago49:15

49:15

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insig…

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148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media) 50:35

1y ago50:35

50:35

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links Follow Blake Hire BlakeDatabox

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Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer 19:00

1y ago19:00

19:00

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – …

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Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement) 52:17

1y ago52:17

52:17

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links: Follow Doug Lift Enablement The HubSopt ben…

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Podcast Episode 196: Global Strategic Growth Partner 20:31

1y ago20:31

20:31

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’…

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147: Finding Your Best Customers (w/ Mary Keough) 43:31

1y ago43:31

43:31

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links Follow Mary Map My Cu…

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Podcast Episode 195: Podcasting to Promote Your Niche Practice 26:15

1y ago26:15

26:15

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal stra…

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146: Collaborative Growth (w/ Pete Caputa, Databox) 1:01:53

1+ y ago1:01:53

1:01:53

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a better way to do marketing and sales, by partnering with your target customers. Links: Create your own private benchmark group Read the "Collaborative Growth" article…

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Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships 26:10

1+ y ago26:10

26:10

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and liti…

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145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper) 35:14

1+ y ago35:14

35:14

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 …

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144: How to Reduce Churn (w/ Asia Orangio, DemandMaven) 54:28

1+ y ago54:28

54:28

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a step-by-step strategy you can use to reduce churn at your B2B company.Databox

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Shorts: How to Drive Efficient Growth (in 3 min) 3:25

1+ y ago3:25

3:25

Databox

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143: How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly) 37:10

1+ y ago37:10

37:10

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn steps you can take to increase revenue and grow more efficiently.Databox

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Podcast Episode 193: Let Your Geek Flag Fly 25:11

1+ y ago25:11

25:11

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to high-growth legal tech vendors HighQ and Kira Systems. In 2018…

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BTB: YouTube For B2B (w/ Sam Oh, Ahrefs) 44:20

1+ y ago44:20

44:20

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more View YouTube benchmarks for B2B here Check out Ahrefs' YouTube channelDatabox

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Shorts: Building A Demand-Focused Company (in 3 min) 3:42

1+ y ago3:42

3:42

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.Databox

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142: Building A Demand-Focused Company (w/ Prashant Kaw, Helmur) 47:21

1+ y ago47:21

47:21

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.Databox

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Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm 21:15

1+ y ago21:15

21:15

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position in the marketplace. She is known for her excellent people skills and for leading successf…

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Shorts: Driving Predictable Demand (in 3 min) 3:01

1+ y ago3:01

3:01

Databox

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141: Driving Predictable Demand (w/ John Short) 41:03

1+ y ago41:03

41:03

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to drive more predictable demand by identifying who your best customers are.Databox

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Shorts: Stopping Revenue Leaks (in 3 min) 3:14

1+ y ago3:14

3:14

Databox

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140: Stopping Revenue Leaks (w/ Sean Burke, Prometric) 58:45

1+ y ago58:45

58:45

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them.Databox

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Podcast Episode 191: Reimagining DLA Piper’s Website 20:31

1+ y ago20:31

20:31

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for services, enhance the visibility of lawyers, and provide actionable insights that h…

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