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Corporate America's Least Favorite Daily Podcast. We help you "replace corporate with cash-flow" through buying small businesses and commercial real estate! We are the podcast for those asking - "How do I actually replace $10k - $20k+ in monthly income to leave my job?" Learn every stage of the acquisition and scale journey from multi-millionaire (and billionaire) guests Monday through Friday. Learn to replace the job you hate with a life and a business that you love! Hosted by Brian Luebben ...
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The McKinsey Podcast

McKinsey & Company

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The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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Corporate Strategy

The Corporate Strategy Group

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Satirical self-help lovingly shared by two millennial tech industry vets. Engineering, sales, marketing, product management, and custodial services cover it all in 30 minutes or less. Coffee not provided.
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Selling To Corporate

Jessica Lorimer

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There has never been a better time to sell high quality services to corporate organisations. In a time when the corporate world are spending over a trillion dollars per year on external vendors and suppliers, I want to show you how you can be creating, selling and delivering high ticket, high transformation offers to corporate organisations. So if you're a service based small business owner who is ready to learn the power of consultative selling to corporates, now is the time to hit that sub ...
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The Digital Network Session (DNS), the first online networking platform for white-collar small business owners and informed consumers, is created by 321 Biz Development. DNS effective competes with big name, traditional networking groups by providing meaningful, profit-driven collaboration, saving members and attendees time and money by meeting online, and offers corporate level sales system and business development tips which would cost up to $30,000 per person at formal sales training scho ...
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Top Cattle Sales

Kyle Dykes

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Industry news, interviews from successful business men and women in the cattle industry, market reports, and sale previews. Contact info@topcattlesales.com for advertising opportunities with Top Cattle Sales. www.topcattlesales.com
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The Cannonball Mindset

Chad Sanschagrin

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The Cannonball Mindset: How Today’s Leaders Achieve More is a podcast dedicated to helping today’s sales leaders and tomorrow’s business experts stay on the cutting edge of their industry by cultivating a growth mindset. Disruptors, innovators, and ground-breakers are all welcome. Whether you’re looking to stay up to date on emerging trends in corporate training, learn from experts about new techniques in personal branding and sales technology, or simply get the right tools for personal and ...
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The Ryan Dohrn Show

Ryan Dohrn

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Ryan Dohrn is an Emmy winning motivational business advisor. He has trained over 30,000 sales professionals in 7 countries. Keynote speaker, Emmy winner, business book author. Featured by Forbes.com, CNN, USA Today. Sales training advice, business tips, proven sales training techniques and marketing advice to grow your business. Ryan's sales training advice is tactical and practical because he still actively sells today. No fluff. No Bull. Sales advice and sales training for all phases of yo ...
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Sales Maven

Nikki Rausch

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Do sales conversations make you feel awkward or pushy? It’s time to ditch the outdated salesy strategies. Your guide, Nikki Rausch, will show you how to combine kindness with selling skills to meet your prospects where they are. And in the process, how to uplevel your influence and income. Learn how to earn business easily and effortlessly.
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Meaning Business Podcast

Benchmark Business Sales & Valuations

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This podcast is designed to give you the tools, strategies, and mindset to set your own benchmark and achieve success in your business endeavours. Whether you’re just starting out or looking to take your business to the next level, the Meaning Business Podcast is here to help you learn, grow and take action towards achieving your goals.
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The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/ Frustrated at missing your sales targets? Take my scorecard to find out why this is. https://www.missingsalestargets.com/
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Hosted by Dave Panozzo, a seasoned real estate sales expert, the Sales Playbook podcast is designed to equip sales professionals with actionable strategies, insights, and tips from top sales experts across various industries. Each episode features in-depth interviews, practical advice, and real-world applications to help listeners refine their skills, close more deals, and boost their career success. With a unique cross-industry approach, the podcast offers diverse perspectives that can be a ...
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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Execs, sales leaders, and aspiring sales managers: Ready to create a healthy, high-performance sales culture and drive significant long-term sales growth? Had it with the noise and nonsense that passes for sales advice today and the nonstop pitches promising you a new hack, trick, or tool to solve all that ails your sales? Join practitioner, speaker, coach, and globally trusted sales expert Mike Weinberg, author of the bestselling and most reviewed sales management book, for straight talk, b ...
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Sales Success

Mark Bowser

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Welcome to the Sales Success Podcast. The podcast designed to help you close more sales and get into the top ten percent in your industry. I am your host Mark Bowser. Why is being in the top percent so important? Because all the gravy and all the money is in the top ten percent. So, let’s get you there! In each episode, we are going to bring you ideas and principles that can help you become more influential and motivate more and more prospects to purchase your products and services. I have s ...
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
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How do you actually sell a rocket? Or a nuclear reactor? Let's find out about that with interviews of deeptech and climate scale-ups & startups and insights from my own experience as a sales leader.
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Tired of boring business discussions fit for your out of touch boss? The Business Wingmen Show, brought to you by father and son duo Steve and Travis Smith, trade tales of corporate absurdity and career brilliance with an electric candor, one which isn’t scared to not be politically correct. Our show dives deep into the thinking, behaviors and actions professional people at the top of their game embody. From leadership and management challenges to climbing the corporate ladder or being a suc ...
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Great customer service is the key to unlocking unparalleled sales growth. Customer Service Academy Radio features customer experience expert and award winning speaker Tony Johnson. Tony will share how to deliver the very best service to your customers and grow your business. Tony will interview leaders from best-in-class organizations and share his common sense approach to business success. Tony has led large and diverse teams in the restaurant, retail, and corporate spaces for decades and w ...
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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Scaling Japan Podcast

Tyson Batino

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Helping business owners in Japan scale their businesses from $100,000 annually to $10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level. Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
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Kristin Crockett’s story began in corporate sales where she became one of the TOP level female sales executives earning a very nice 6-figure paycheck. She loved selling products and services she believed in 100%. Then one day like many women in corporate, everything changed when she became a mother… not to one, but was blessed with triplet babies. Then one day, after being told she would not be able to take her daughter to the doctor because she was out of personal time, she knew something h ...
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Kate Martin Mentor

Kate Martin

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Welcome to the Coaches Business Channel. We discuss; - Coaching and sales and marketing know-how - Tips on launching. changing niche, target market & careers - Discussing low to high-end packages - Pricing and online strategies for success - A resource of strategies and interviews that inform all coaching businesses Brought to you by Kate Martin, 24 years in the health coaching business; www.katemartinmentor.com
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If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re e ...
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Meet Doug and Dawn Suchecki, a dynamic husband-and-wife duo celebrating 20 years of collaboration! With a combined 60 years of corporate experience, they have expertly led, trained, and supported sales teams. Join them as they share their extensive knowledge on key topics such as building momentum, empowering leaders, and the nuances of coaching versus managing. They’ll also invite guests from across the country to share their unique journeys, insights, and perspectives. Don’t miss this oppo ...
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The Business Buying Strategies Podcast comes from The Dealmaker's Academy, the world's leading training on buying and selling businesses - without risking your own money! Each week we talk to leading experts, discuss business buying strategies, offer hints and tips and cover the essential skills you will need to buy and sell businesses effectively.
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Just Good Business

Al Grego, Moneris

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'Shop Talk' Podcast has gotten an SEO and branding facelift! Hosted by Al Grego (host of the award-winning ‘Yes, We Are Open’ podcast), this monthly show is packed with great advice, stories, trends and thoughtful data analysis to help you grow your business. So you need to subscribe now! Why? Because it's 'Just Good Business'!
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Ewell Smith hosts the Close The Deal Podcast. (CloseTheDeal.Com) We're talking with franchisors and entrepreneurs. 🔥 SPECIAL EPISODES: Your First Franchise Ewell interviews franchisors and franchise leaders helping to pull back the veil on franchising to help you better understand how to invest and close the deal on your first franchise. Ewell's the founder of www.YourFirstFranchise.com. As a franchise consultant he guides career professionals, corporate refuges and Veterans to fulfill their ...
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Finding the Front

Euroz Hartleys

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Finding the Front is presented to you by Euroz Hartleys, a leading Western Australian financial services business, specialising in the provision of wealth management, stockbroking, corporate finance, institutional sales and targeted research services. This is a podcast series where we take the time out to get to know the story behind the people who “front” some of Western Australia’s leading companies. We look back at some of the moments in their life and career that shape their journey to b ...
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You're listening to the Deal Lawyer podcast with lawyer John Andrews from JMW Solicitors LLP. John is a leading corporate lawyer and has been advising SME businesses for more than 30 years. John specialises in M&A deals. In this podcast John shares some hints, tips and things to avoid when buying and selling a business. Thank you for listening and if you would like to contact John Tel: 07768 266 036 Email: john.andrews@jmw.co.uk
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Mark Podolsky (AKA The Land Geek) and the coaching team are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and o ...
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Making Data Simple

IBM Big Data & Analytics Hub

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Hosted by Al Martin, WW VP Technical Sales at IBM. Making Data Simple provides the latest thinking on leadership, big data, A.I., and the implications for the enterprise from a range of experts.
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Future Forward Sales

Lynn Whitbeck

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Future Forward Sales’ community is full of business leaders, like yourself, who reject complacency and focus on innovative thinking to thrive. Our audience sees value in listening to the shared wisdom of our guests that share their best practices and the secret sauce that has set them apart in their industry. Our 20- to 30-minute podcast episodes share amazing business owner stories who reveal the smartest strategies to rapidly pivot for being future-forward. Our audience is made up of profe ...
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The Shattered Mindset was founded by Melvin Larry, a seasoned business leader who has navigated over 40 years in corporate management and direct sales, driven by a passion for sharing the transformative power of mindset shifts. The idea was simple yet profound: to create a podcast that could change lives by uncovering the pivotal moments and experiences that define success and personal growth. From its humble beginnings, The Shattered Mindset has evolved into a dynamic platform, featuring so ...
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Speaker Driven Business

Jacqueline Brooker

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If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves throu ...
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The Commerce Club Podcast

Sophie Biggerstaff

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Starting and running an e-commerce or product based business can be a very challenging and lonely place. As founders we tend to wear all the hats (product development, marketing, customer service, sales, operations etc etc...) and sometimes it can be a minefield trying to figure out the solutions to all your business problems alone, so this is where me & The Commerce Club podcast comes in. The Commerce Club podcast is all about helping you confront the big challenges you are facing in your p ...
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As we approach the end of the year, it's the perfect time to fine-tune your sales strategies for a strong Q4 finish. In this episode we’re uncovering insights from real sales teams about what you must do differently this quarter. We'll explore how sales roles have evolved to accommodate diverse capabilities and lifestyles, the impact of technologic…
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Are you tired of being overpowered by difficult clients in your corporate sales meetings? Do you struggle to stay calm when faced with challenging clients who seem determined to contradict everything you say? You’re not alone. Today, Nikki shares confidence tips specifically for women dealing with know-it-all clients. She breaks down what you can d…
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In this episode, following a recent sale of over £120K recently but £300K in the last 4 years. James talks about how he got the business, and what he did to obtain this deal. James started working with this organisation around 4 years ago, he breaks this episode down into several areas where he goes into far more detail: 03:29 - The entry point int…
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Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Check Out Our Action Academy Community Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck"! Check Out Our Bestselling Book : From Passive To Passionate: How To Quit Your Job - Grow Your Wealth - And Turn Your Passions …
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Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Dr. Arnar Jensson, CEO of Cooori, a cutting-edge AI-powered language learning platform. Dr. Arnar brings a wealth of experience in scaling businesses in Japan's unique market. Cooori has made waves with its innovative approach to language learning, combining advanc…
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In this episode of The Kelly Roach Show, Kelly dives deep into strategies for accelerating the fast buying process with your top-tier elite customers. She breaks down effective approaches to increase conversion rates of high-value clients and drive business growth. Packed with insightful advice and actionable tips, Kelly illustrates how to successf…
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In this episode of The Shattered Mindset Podcast, host Melvin Larry dives into The Art of Reinvention and explores how embracing change can lead to personal and professional growth. Whether you're transitioning out of a corporate job, starting a new business, or stepping into new roles in life, reinvention is key to unlocking freedom, purpose, and …
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This episode is a throwback from June 2023! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Check Out Our Action Academy Community Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck"! Check Out Our Bestselling Book : From Passive To Passionate: How To Quit Your Job …
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If you have an ambition but no plan behind it, you’re probably not going to get the results you’re looking for. According to recent McKinsey research on the UK economy, the highest-performing UK companies have grounded their ambitions in a set of five conditions—looking at investors, incentives, sources of growth, partnerships, and people. And the …
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In this episode of Business Buying Strategies, Jonathan Jay talks with Cara, a successful student of his Mastermind program. Initially owning a single beauty salon with an annual revenue of £150,000, Cara expanded to seven salons with a revenue of £1.3 million in just over a year. Cara shares her journey of buying businesses without hefty initial i…
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Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation. Click here to watch the video episode on YouTube.Jonathan Grahm, Shopify, Shuang Esther Shan
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This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too: WHOLE…
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Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! Still think sales calls are all about pushy tactics? Think again! Learn how to master genuine conversations that convert. In this episode, Jacqueline breaks down the often misunders…
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In this episode, we're joined by John Kasapi, an expert in the beauty industry with years of experience in salon business operations. If you're thinking about selling your salon or simply want to understand how to increase its value, this episode is packed with actionable insights.Benchmark Business Sales & Valuations
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What happens when nature throws a wrench into our carefully planned schedules? Bruce and Clark return from an unexpected hiatus, sharing personal stories of their experiences during Hurricane Milton. From the havoc caused by fallen trees to the struggle of catching up on disrupted work, they recount the chaos with gratitude for minimal damage and s…
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In this insightful episode of "The Hidden Puppet Master Behind U.S. Protests," investigative journalist Millie Weaver joins us for a deep dive into the orchestrated nature of protests shaping America's future. We critically examine Lisa Fithian's pivotal role as the 'Antifa Whisperer', revealing how her influence extends from training protestors fo…
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Send us a text Part 2 with Mr. Ian Smith, the most interesting man alive… Serial Entrepreneurial and Co-founder of Lighthouse Technology, accelerating AI in the data center to optimize IT, Cloud and Data environments. 00:50 Lighthouse Technology 02:23 A Closed, Free AI Model?? How is it Monetized? 08:17 Back to the Data Center 10:44 The Edge 11:51 …
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Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Check Out Our Action Academy Community Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck"! Check Out Our Bestselling Book : From Passive To Passionate: How To Quit Your Job - Grow Your Wealth - And Turn Your Passions …
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In this episode, James discusses why a buyer persona is vital for a business. Having an ideal customer avatar is vital for sales and marketing. It helps us cut through the noise and speak to our target market, but of course, that doesn’t mean we cannot take on clients outside of that demographic. James talks about a recent experience in which he sp…
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How do you work with people you don't like? Do you fight with them? Do you ghost them? What if you both are responsible for producing the same results. It's a problem that causes many employees (and managers) undue stress. Do you have to live with someone you don't like working in your area or being part of your team? Yes and no! Listen to today's …
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Join us in this episode of The Cannonball Mindset as we welcome Shane Wallen, Major League Performance Coach for the Detroit Tigers. With years of experience guiding elite athletes, Shane dives deep into the power of mindset and its crucial role in personal and professional growth. In this inspiring conversation, he shares his insights on resilienc…
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The Courageous Destiny podcast delves into the transformative power of self-love, highlighting an enlightening conversation between host Kristin and guest Jasmine Mentzer. As the owner of Catalyst Counseling, Jasmine shares her insights on the challenges faced by women in balancing their personal and professional lives, particularly the struggle of…
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I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades. Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin…
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Ryan Deiss shares the best advice on building, managing and scaling in business, that he's learned over 20+ years since launching his first business to growing into a $200M portfolio of 17 businesses. Get in touch with Ryan: Youtube: @RyanDeissOfficial Instagram: @RyanDeiss Website: Scalable.co Want To Quit Your Job In The Next 6-18 Months Through …
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Listen in as Mark and Tate discussed: Their first land deal experience. $50,000 lesson. Analysis paralysis. Why are people fearful? Mark and Tate also shared why mentorship is important for us to reach our goals. TIP OF THE WEEK Tate: Download TalkTastic (available for Mac users) to streamline your writing process. This free app allows you to dicta…
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These are excerpts from two fun episodes of my other podcast Chew on This. Have you ever wondered how treatment in space would happen? Of course you have! My co-host Kevin Henry and I explore the challenges of space dentistry, including how microgravity affects oral care and the innovations being developed for astronauts. We also discuss Minnesota'…
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NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully. For more on NUDESTIX and show notes click here.Shuang Esther Shan, Taylor Frankel, Shopify
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Taking the first step into a sales career can be exciting and intimidating, but with the right preparation, you can set yourself up for long-term success. In this episode, I dive into the foundational sales skills and key resources that will not only help you land your first sales job but also excel as you grow in your career. Here’s what we’ll cov…
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Balancing your professional aspirations with motherhood is the key to living a fulfilling life with a thriving career. But did you know that working in sales can be a game changer for mothers and women of color seeking financial independence and flexibility? In this episode, I’ll dive into: My life before and after transitioning into a sales career…
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Considering a career change to sales but worried about leaving your experience behind? You're not alone! In this episode, I’ll share my journey of transitioning into a sales career and the lessons I learned, including: My Personal Journey: The pivotal moments that led me to sales and how I navigated the challenges of changing my career. Evolving Sa…
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Wondering how to get into sales without experience? Whether you're starting fresh or seeking better work-life balance, this episode offers the insights you need to understand the sales career path and decide if it's right for you. In this episode, I’ll guide you through: My journey from the lab to a thriving career in sales 3 critical questions to …
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Myths about the sales profession—like being pushy or salesy—often hold people back from pursuing a career in sales. In reality, modern sales is about genuine customer engagement, not pressure. In this episode, I debunk common sales stereotypes and show how today’s sales pros focus on building trust and relationships. We’ll also explore how women in…
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In this episode, we explore the essential elements for building a thriving sales career that not only meets targets but also aligns with your authentic values. Discover how to: Cultivate authentic connections to successfully close deals. Empower through mentorship and create a supportive learning environment that enhances your growth. Maintain a St…
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Approaching a sales interview without experience can feel intimidating, but the right preparation enables you to communicate your sales skills effectively and win your first sales job. In this episode, I’ll walk you through essential tips to help you ace the interview. We’ll discuss: How to Communicate Effectively in Sales Interviews: Learn how to …
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Landing a sales job without experience can feel daunting, but your existing skills may be more valuable than you think. Whether you’re pivoting careers or just starting out, this episode offers practical steps to set yourself up for success in sales interviews. In this episode, I’ll show you: How to reframe your experience and transferable skills t…
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Seeing sales job postings that ask for a year of experience can be frustrating, but don’t let that stop you from applying. You can still stand out by revamping your resume to highlight the skills you already have that are relevant to sales. In this episode, I’ll guide you through: How to Highlight Your Transferable Skills: Learn how to showcase you…
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Breaking into sales as an introvert—even without experience—is possible when you strategically build your professional network. A strong network boosts your visibility and connects you with potential employers and mentors who can help elevate your career. In this episode, we’ll cover: Leveraging networking opportunities to land your first sales job…
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In this inspiring episode, Heather Javier interviews Cheryl Zarate, who shares her remarkable journey as from knocking on doors early in her career and her struggles with imposter syndrome while building a successful sales career. Cheryl offers valuable tips and actionable resources for achieving work-life balance as a mother of three, highlighting…
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The first 90 days in your new l sales role is a period of active learning, building relationships, and understanding key expectations. In this episode, I’m sharing actionable tips that not only help you survive but thrive during this crucial time and beyond. Here’s what we’ll cover: Navigating the compensation structure: Learn to understand your pa…
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Did you know that 80% of sales professionals succeed using skills that transfer to sales from their previous careers? You may already possess the skills needed for a thriving sales career! In this episode, I’ll show you how to identify sales-ready skills in your everyday life and excel in sales interviews. Here’s what we’ll cover: Identify core sal…
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Imposter syndrome in sales—many of us have experienced it at some point in our careers. It often stems from self-doubt and past fears, but it doesn’t have to define your journey. You can either learn to overcome it or challenge yourself to prove it wrong. In this episode, I’ll dive into: Understanding Imposter Syndrome: What it is and why it’s comm…
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Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! Want to be the go-to backup speaker in your city? Make it happen with this little-known strategy! In this episode, Jacqueline Brooker dives into a powerful strategy that could chang…
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