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Photography is a highly competitive industry and one of the keys to long-term success is having a consistent marketing strategy! Join Annemie & Dayna from This Can't Be That Hard for education and inspiration on strategies that work!
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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photogr ...
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The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
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Are you just starting out as a creative entrepreneur? Or maybe you have been running your business for a while now, but you need some step-by-step guidance to take your business to the next level? No matter where you are at in your journey as a creative business owner, this show will help. My name is Jai Long. I'm an unconventional business coach for the creative minds and bizniz hearts, with my own thriving creative business. My mission is to empower you to gain more confidence, reach your ...
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Photography gives us this amazing way to process the world outside of us and gives us a window into ourselves. The daily practice of taking photographs – of noticing what’s around us – helps us tap into the incredible depth of our shared humanity. Join host Kristyn Miller for weekly episodes with featured guests, where we’ll explore how to make space for creative fulfillment and what we can learn by documenting this life in all its messy magic. Learn more at www.thedocumentedheart.com Follow ...
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In the spirit of gratitude, we’re diving into the power of client testimonials for photographers. As the year wraps up, it’s a perfect time to collect feedback from clients who are reflecting on their sessions and experiences. In this episode, we share our favorite strategies for asking for reviews without feeling salesy, and we talk about how both…
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On today’s show, I talk about how hiring a business coach for a few months helped me get excited about my business again. Here’s what I share with you in this episode: Why I hired a coach. The initial goals I had with coaching and how that changed. How outlining who my “core self” was helped me with my business direction. Insights that my coach had…
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Being a photographer can sometimes feel isolating, especially when you’re working solo day in and day out. But knowing you have a supportive network of fellow creatives? That changes everything. This week, I got to chat with Kim Box, the founder of The Motherhood Anthology. Kim has built a community that truly embodies the spirit of connection and …
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On today’s new regular monthly episode I recap what my business looked like in October. This includes: How much I worked in October. The types of work I did and how I charged. Why a lower-paying passion project can be worth it. My total monthly earnings. How I landed a new anchor client. Why I sometimes break the “freelancing rules” and charge hour…
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In this special episode of Make Your Break, Jai Long celebrates the launch of his new program, Digital Ads, by offering free training on how creatives can use digital ads to grow their businesses. Jai explores the fundamentals of digital advertising, discussing the pros and cons, and highlighting why paid ads can be a game-changer—if you’re ready. …
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Have you ever made the mistake of going to the grocery store without a list—or at least a plan? We've all been there, right? And while we might manage to wing it in the produce section or snack aisle, we almost always end up forgetting something essential. In the early days of my photography business, I actually ran things a bit like those haphazar…
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Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now.…
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Today’s guest is Reyna Gobel, MBA, MPH, a New Yorker who is a purpose-driven freelance writer. She writes journalism and content on personal finance, travel, pets, and health and nutrition. Reyna is a personal finance and health expert and award-winning author. Her articles and quoted advice have appeared in over 300 publications and websites, incl…
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A few weeks back, I put out the call for your photography-related horror stories... from silly mistakes to dealing with nightmarish clients, to just plain bad luck. We've all been there. When you're a small business owner, things are bound to go wrong sometimes, and as much as we take our jobs seriously, there's also value in acknowledging the crin…
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Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, …
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In this episode of Make Your Break, Jai Long chats with Claudia, a creative entrepreneur who recently relocated to a new town and is facing the challenges of rebuilding her photography business from scratch. Together, they explore the power of adopting the underdog mentality, focusing on how to break into new markets by building genuine connections…
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I am finally back! I know, I know — this was way longer than that a “summer” hiatus. I’m sorry for the delay, but to be honest, I wasn’t sure I was coming back. I’ll talk about that in today’s episode and share why I did come back (mainly because of you, my wonderful listeners). Here’s what I share with you in this episode: A few minor changes to t…
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In the never-ending battle to stand out from other photographers in your niche, you may have tried many different tacks - whether in your editing style, your locations, or your business model. But have you ever considered that the thing that could push you to the top of your ideal client's list might already be living in their home? Over 66% of US …
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Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older e…
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Starting Over: Carissa's Journey of Moving Across the Country and Rebuilding Her Creative Business
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In this episode of Make Your Break, we sit down with Carissa, a photographer and creative hustler who recently moved across the country and had to start her business from scratch—again. Carissa shares the real challenges of uprooting her established brand and rebuilding from the ground up, while also navigating personal transformations. We dive int…
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Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work Or perhaps find…
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This is the time of year that we become the squeaky wheel in your business; reminding you again and again to show up to do your marketing even when you are swamped with back-to-back sessions, endless edits, and the whirlwind of holiday planning and travel. We always strive to make your marketing quick and easy, but this month we are going the extra…
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I’m all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the holidays for the first 8 years of my business. When I do the math, I estimate that one mistake cost me north of $50K (it still hurts to write that num…
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How to Become a Wealthy Creative [EP301]
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Welcome to "Make Your Break with Jai Long," the podcast where we break down the mindset, strategies, and financial know-how that will help you achieve your creative business goals and build lasting wealth. In this episode, Jai Long walks you through five powerful money principles every creative entrepreneur should know: 1. Make More Money – Stop pl…
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Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.app…
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Leah O'Connell has been a family photographer for over a decade, and her success has been a slow crescendo. In this era of streaming movies and Amazon Prime, we often expect everything to happen quickly, but most businesses - perhaps especially photography businesses - take a while to reach the point of sustainability... which is simply a part of t…
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In this episode of Make Your Break, Episode 300!! Jai Long shares his insights from a recent hike through challenging weather and how the experiences on the trail mirror challenges in business and creativity. Jai outlines six powerful lessons inspired by nature’s storms and how we can apply them to our entrepreneurial journeys. Whether it's navigat…
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I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking…
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This week's episode is a bit of a departure, but I promise it’s worth the ride: I’m sharing the story of a new business venture my husband and I launched at the beginning of this year. Think you might be able to guess what it is? I'd be pretty shocked if you did... this new enterprise is about as different from our work as photographers, Airbnb own…
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In this special episode of Make Your Break, Jai Long offers an exclusive one-on-one mentoring session to a lucky winner who left a review for the podcast last month! Listen in as they dive deep into pricing strategies, booking challenges, and how to stop offering unnecessary extras that might be devaluing your service. Jai shares actionable tips on…
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As photographers, we walk a fine line when it comes to client privacy. On one hand, we rely on being able to share session photos for marketing and growing our businesses. But on the other hand, a ever-growing number of clients are uncomfortable with their images being shared publicly. It's a tricky line to walk. For years, I offered some baseline …
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to alig…
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Failure is an inescapable fact of life and business, but how we respond to it is what defines the experience. Whether failure happens in your art, your business, or your personal life, learning how to navigate setbacks with grit and grace is a major stepping stone on the way to success. This week's guest is Alison Hatch, who is sharing the difficul…
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Finding Alignment: Building a Dream Business That Matches Your Vision with Annemie Tonken [EP298]
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Have you ever felt out of sync with your business, like something’s off, but you're unsure what it is? In this episode of Make Your Break, host Jai Long sits down with Annemie Tonken, host of This Can't Be That Hard podcast, to dive into actionable strategies for aligning with your goals. Together, they explore pricing, branding, and making small b…
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We see it happen every year... photographers go into the busy season with the best intentions to not over-booking themselves but when push comes to shove it can be hard to say no. This month we want to spend some time talking about the value of your time and coaching you on how you can still maintain boundaries for your healthy and sanity, even if …
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Success Beyond Six Figures: How Passion and Mindset Fuel Growth with Sabrina from Turning Page Photo Co. [EP296]
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In this episode of Make Your Break, Jai Long chats with Sabrina, the founder of Turning Page Photo Co and an international wedding photographer. Sabrina shares her incredible journey from feeling lost in her business to crossing the six-figure mark. She opens up about the personal and business challenges she faced, including relocating her business…
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Mastering Sales Calls: From Email Templates to Closing Deals with Jai Long [EP297]
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In this episode of Make Your Break, Jai Long dives deep into the art of sales calls, email templates, and effective client communication. Tune in as Jai walks you through each step of the client journey—from that initial inquiry email to closing deals and securing five-star reviews. You'll hear practical tips, real-life examples, and even a role pl…
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Starting a photography business was one of the biggest bets I ever made on myself — until I did it again post-divorce. Both of those crossroads were both terrifying and a bit exhilarating. Today my conversation is with another photographer who has bet on herself in similar ways. Rebecca Honeycutt, is a lifestyle children's and family photographer i…
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I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (potential) short-term gain always has to be weighed against the (potential) hit to their business' long-term sustainability. In today’s episode, I'm sha…
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices…
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In this episode, I'm diving in on the artistry of photography - a topic I don't often cover on this podcast... but not to worry: it doubles a business conversation, too! Ashley Kaplan is my guest, talking about how creating truly unique and memorable photographs can be a huge part of your business and marketing plans if you know how to position and…
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As creatives, I think we tend to overcomplicate things (right!?), but I'm all about making it simple for you to run a profitable photography business, and sometimes the simplest way to do that is to make sure you are squeezing every last drop of value out of what you're already offering. In that vein, today I'm sharing some strategic ways to maximi…
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Join Jai Long in this episode of "Make Your Break" as he unveils five essential strategies to transform your website from just visually appealing to a conversion powerhouse. Learn how to leverage simple yet effective techniques from the biggest names in business to improve user experience and skyrocket your conversion rates. Tune in to gain actiona…
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Now is the time! People need to get on your calendar! How are we going to encourage them? Instead of convincing them that they want photos, we're going to talk like we assume that - it's a foregone conclusion - and we're going to focus instead on why they should want to book YOU. A unique value proposition (UVP) is a clear, concise statement that d…
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When I met Tiffany Crenshaw earlier this year, I knew I wanted to bring her on the podcast... and when she suggested a chat about not only the importance of showing diversity in your portfolio but also how exactly to go about making that a reality, I knew this episode was going to be a powerful one. Tiffany is a lifestyle photographer in Alabama, a…
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Welcome back, creative hustlers! In this episode of Make Your Break, I'm extra excited to dive into essential strategies for any creative business owner looking to boost their profitability and efficiency. We're unpacking the power of sales funnels and automation—key tools that can transform how you operate and increase your earning potential. Whet…
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I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit more of a knack for it than I realized! Maybe that's less surprising now that I look back and see all the parallels between growing a garden and running a…
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Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making significant progress? In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive actio…
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In this eye-opening episode of "Make Your Break with Jai Long," we tackle one of the most misunderstood aspects of client interactions: the client journey. Are you prioritizing phone calls, Zoom meetings, and face-to-face interactions over the preliminary steps that actually get clients in the door? If so, you're missing out on key opportunities. J…
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Every photographer reaches a point in their business where they're ready for the floodgates to open. You flip the switch on the virtual "open for business" sign, take a deep breath, and hope that the clients rush in. More often than not, though, we spend a good chunk of our businesses' early years (and sometimes later years) trying to find our peop…
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Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in edit…
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There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing. The truth is, pricing may be a factor in the decreased inquiry equation... but it's only one factor. And the truth is that changing your prices without taking the time to evaluate the broa…
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It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get creative about solutions we might not have otherwise considered. Paula Brennan, my guest today, likewise found a creative solution in a time of need, a…
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Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… …
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Ever wondered how to secure a pay rise, whether you're in a full-time job or running your own business? In this episode, we're diving into 10 actionable steps that will help you increase your earning capacity and make more money. From becoming invaluable to your employer to mastering high-value skills and improving your communication, these tips ar…
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