Кращі подкасти про Amplify Horse Racing (2024)

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EP 482 Leveraging Content Marketing to Amplify Your Core Offer 17:42

19d ago17:42

17:42

In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creatio…

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Episode 56: From Tech Startup to Agency CEO: Innovation with Liza Hendriks 49:43

1M ago49:43

49:43

Liza Hendriks, CEO and Founder of Inglis Digital USA, formerly Wanamakers, joins the Amplify Horse Racing Podcast to give first hand insight into starting a tech business from the ground up in the Thoroughbred industry. Liza grew up riding horses, and with her parents being trainers, she was around racing—especially steeplechase—from a young age. I…

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EP 481 The Psychology Behind Pricing: Make Your Core Offer Irresistible 5:42

1M ago5:42

5:42

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting a…

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EP 480 Effective Customer Journey Mapping: Enhancing Experience from Awareness to Advocacy 12:57

1M ago12:57

12:57

In Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a …

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EP 479 Building a Value Ladder From Core Offer to Upsells and Downsells 13:31

2M ago13:31

13:31

In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifeti…

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EP 478 Unlock the Power of Your Core Offer: The Key to Rapid Business Growth 27:03

2M ago27:03

27:03

Discover how a well-crafted core offer can simplify marketing, boost customer satisfaction, and drive explosive growth. Join host Tracy as he explores the significance of core offers, shares real-world examples, and provides actionable insights to help you define your own compelling offer. Listen now to transform your business! In this episode of T…

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Episode 55: Race Day Ready: Amplify’s Guide to Visiting a Track 39:59

2M ago39:59

39:59

This special educational episode of the Amplify Horse Racing Podcast is your ultimate guide for a day at the racetrack! Hosts Annise Montplaisir and Kaitlin Christopherson share essential tips and insider knowledge so that you can plan ahead and have an unforgettable experience during morning training OR racing. Whether you are a seasoned racegoer …

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Episode 54: Leveling Up: Riding and Career Advice with Ashley Adams 46:28

2M ago46:28

46:28

In this episode of the Amplify Horse Racing Podcast, we're thrilled to welcome professional USEA and 5* level event rider Ashley Adams. Ashley started riding at a young age and was a United States Pony Club member. She fell in love with the eventing world after taking a clinic and soon after purchased her first off-the-track Thoroughbred. Through w…

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Episode 53: From Hotwalker to Winning Trainer: Jade Cunningham’s Journey in the Thoroughbred Industry 48:16

3M ago48:16

48:16

Racehorse trainer Jade Cunningham joins the Amplify Horse Racing podcast on this episode. Jade grew up around horses in Tennessee at her mom’s riding stable, and was introduced to the racehorse world through her mom and stepdad in Kentucky. She started as a hotwalker and then started galloping racehorses and absolutely fell in love with the Thoroug…

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Episode 52: Yearling Sales Prep Worldwide: Noé Tostivint's Expert Journey 44:56

3M ago44:56

44:56

Noé Tostivint joins the Amplify Horse Racing Podcast to discuss yearling sales preparations. Originally from Eus, France, Noé has traveled the world and now resides in Lexington, Kentucky, where he is the yearling manager at the Don Alberto Corporation. He shares his journey from learning to ride horses in high school to working in England, Ireland…

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EP 477 Unlock Millions: The Unique Top 100 Marketing Strategy Revealed 17:37

4M ago17:37

17:37

In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authori…

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EP 476 Stand Out with Simplicity: Doja Cat’s Bold Move & How to Use Authenticity to Get Noticed 21:35

4M ago21:35

21:35

In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss…

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Answering YOUR Questions About the Mentorship Program! 1:00:26

4M ago1:00:26

1:00:26

Become an Amplify Mentor or Mentee! In this special episode, originally aired live on June 20, 2024, we bring you an insightful Q & A session hosted by Amplify’s Annise Montplaisir and Mary-Courtney Combs, dedicated to answering all your questions about the Amplify Mentorship Program. Whether you're a potential mentor looking to share your expertis…

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EP 475 Beat Content Creation Burnout: 5 Proven Strategies for Consistent and Impactful Content 43:21

4M ago43:21

43:21

Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as…

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Episode 51: From the Mid-Atlantic to the Bluegrass, Sara Gordan Tells Her Own Story 1:00:26

4M ago1:00:26

1:00:26

Since moving to Kentucky from Maryland a few years ago, Sara Gordon has become a prominent figure in the world of horse racing media. If you’ve ever scrolled the social media channels of the trade publication, the Thoroughbred Daily News (TDN), you’ve seen the fruits of Sara’s labor. She’s often awake before dawn to capture content at the track or …

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EP 474 The Foundation of Success: Three Questions Every Entrepreneur Must Answer 23:20

5M ago23:20

23:20

In this pivotal episode of the Dark Horse Entrepreneur Podcast, dive deep into the three critical questions that determine the success of every entrepreneur: Who are you serving? What problem are you solving? Why should customers choose your product? Host Tracy Brinkmann breaks down these foundational queries with actionable insights and real-world…

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Raising the Bar for Equine Welfare with Amber Wells 1:03:07

5M ago1:03:07

1:03:07

Amber Wells joins the Amplify podcast to discuss social license to operate as it relates to horses' emotional well-being, also known as their affective state. Amber's passion for horses began in her childhood when she participated in rodeo and 4-H, where her interest in both horses and extension education were sparked. Amber is currently pursuing a…

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EP 473 10 Unmissable Steps to Unleash Your Entrepreneurial Potential and Build an Unstoppable Business 49:25

5M ago49:25

49:25

In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guid…

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Episode 50: Track to Arena: Riding Thoroughbreds with Aisling Carrol 1:07:12

6M ago1:07:12

1:07:12

This week on the Amplify Podcast, we're joined by Aisling Carrol, a talented Thoroughbred rider and dedicated horsewoman. Aisling wears many hats in the equine industry, most of which involve being in the saddle or working closely with horses. Her roles include exercise rider, barn foreman, and 3-day event rider. Growing up, Aisling spent much of h…

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EP 472 Unlock the Secrets of the Content Marketing Funnel: 4 Steps Of Content Marketing 34:01

6M ago34:01

34:01

https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn a…

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Episode 49: Meet the voices of the Amplify Horse Racing Podcast! 51:29

6M ago51:29

51:29

On this episode, co-hosts Annise Montplaisir and Kaitlin Christopherson take the spotlight in a solo episode. Join them as they reintroduce themselves, three years after starting the podcast. Annise and Kaitlin share similar backgrounds, growing up in families without equine ties, far from Kentucky, and building their early foundation of horsemansh…

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EP 471 Unlock Side Hustle Success: 3 Critical Insights to Transform Your Approach 19:56

6M ago19:56

19:56

https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ens…

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Episode 48: Finding opportunities to make connections with Evan Ferraro 39:26

6M ago39:26

39:26

Annise Montplaisir is joined by Evan Ferraro, Director of Marketing at Fasig-Tipton, North America’s oldest Thoroughbred auction company. Evan grew up in the Thoroughbred industry in California, and was determined to become a horse trainer like his father until a post-college internship at Fasig-Tipton changed the course of his career. Evan talks a…

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EP 470 Unlock $10K Month as a Student: Proven Strategies to Boost Your Income Now! 28:26

7M ago28:26

28:26

Are you a student or teenager eager to escape the conventional income routes and earn $10,000 a month? This episode of 'The Dark Horse Entrepreneur' podcast dives deep into the realities of making substantial money online. Discover actionable strategies, debunk common myths, and learn how to choose the right business model to start your financial j…

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Episode 47: The Evolution of a Career with Thoroughbreds, with Sean Tugel 52:09

7M ago52:09

52:09

This episode features Sean Tugel, Vice President of Bloodstock at Eclipse Thoroughbred Partners. Sean's exposure to racing began early in life, as he went with his father, a seasoned veterinarian, to Finger Lakes Racetrack in Farmington, New York. Sean initially embarked on a non-equine career pathway, but early in his college journey he decided to…

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EP 469 Unveiling the Perfect Side Hustle: What Side Hustle Can I Do 30:59

7M ago30:59

30:59

In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and caut…

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EP 468 Unlock Your Entrepreneurial Spirit: Master Quizzes for Growth 34:49

8M ago34:49

34:49

In this compelling episode of the Dark Horse Entrepreneur, host Tracy Brinkmann takes you on a journey through the innovative world of quizzes for lead generation with the guidance of marketing maven Tai Goodwin. Dive deep into the unique approach that transformed Tai's business landscape and how it can revolutionize yours. Uncover the secrets to p…

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Episode 46, Part 2: Developing a champion mindset with Ferrin Peterson 53:36

8M ago53:36

53:36

Ferrin Peterson joins the Amplify Podcast as a young professional who wears a couple of big hats in the industry. As a jockey and a working veterinarian, Ferrin stays very busy, but her journey to both careers was not without hard work and a winding path. Ferrin talks about professional rejections, moving across the country, and then back again for…

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EP 467 Turn Side Hustle Setbacks into Success: Mastering the Art of Resilience 32:17

8M ago32:17

32:17

Dive into an eye-opening journey through the most common yet overlooked side hustle mistakes that every entrepreneur faces. This episode of The Dark Horse Entrepreneur doesn't just highlight the blunders; it transforms them into beacons of wisdom and stepping stones towards success. From the infamous domain name debacle to the cautionary tales of g…

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EP 466 Unlocking Your Entrepreneurial Focus: Master the Art of Choosing Wisely 29:22

8M ago29:22

29:22

In this transformative episode of "The Dark Horse Entrepreneur Podcast," dive deep into the art of honing your entrepreneurial focus amidst the overwhelming sea of online money-making methods. Discover the power of the three critical filters—proven effectiveness, alignment with personal capabilities, and true passion—to sift through the noise and p…

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EP 465 Winning the Entrepreneurial Race: Unleashing Motivation & Mastering Goals 30:14

8M ago30:14

30:14

Dive into the heart of entrepreneurial ad life challenges with "Winning the Entrepreneurial Race," a riveting episode of The Dark Horse Entrepreneur podcast. This episode unravels the complexities of motivation and goal-setting through an engaging race analogy, offering unique insights and actionable strategies tailored for aspiring entrepreneurs a…

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EP 464 Unlocking Billionaire Secrets: Transform Your Life in 6 Months 29:14

9M ago29:14

29:14

Explore the unwritten rules of becoming a billionaire in this captivating episode. From the power of focused relationships to the art of resilience, each insight offers a step towards personal and financial freedom. Discover how to use criticism as fuel, maintain privacy for progress, and harness the transformative power of just six months. Join us…

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Episode 46, Part 1: Developing a champion mindset with Ferrin Peterson 39:17

9M ago39:17

39:17

Ferrin Peterson joins the Amplify Podcast as a young professional who wears a couple of big hats in the industry. As a jockey and a working veterinarian, Ferrin stays very busy, but her journey to both careers was not without hard work and a winding path. Ferrin talks about professional rejections, moving across the country, and then back again for…

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EP 463 Redefine Success: Unleash Your Inner Maverick with Dark Horse Strategies 34:25

9M ago34:25

34:25

In this pivotal episode of the podcast. Why you should not listen to this podcast, we embark on a journey that defies the conventional, urging you to question the norms and carve your own path to success. Discover why the usual advice might not be your ticket to success and how embracing your unique journey with our "Whiskered Wisdom" can lead to u…

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Episode 45: Opening the doors to Denali with Claire and Conrad Bandoroff 57:11

9M ago57:11

57:11

When your family is already established in the Thoroughbred industry, is it expected of you to continue down that path? Claire and Conrad Bandoroff of Denali Stud join us on this episode of the Amplify Horse Racing Podcast to talk about their experiences in the world of racing with generational education, identifying, shifting, and pursuing goals, …

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EP 462 5 Urgent Shifts in Social Media Marketing: Navigating the New Digital Landscape 23:59

9M ago23:59

23:59

https://DarkHorseSchooling.com/21days In this pivotal episode of the Dark Horse Entrepreneur, Tracy Brinkmann tackles the urgent and dynamic shifts reshaping social media marketing in 2024. Dive deep into the evolving digital landscape where traditional customer service paradigms are upended, content creators reign supreme, and social platforms bec…

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EP 460 Unlocking Side Hustle Success: Transform Your Passions into Profit 39:57

9M ago39:57

39:57

In this game-changing episode of the Dark Horse Entrepreneur Podcast, we delve into the dynamic world of side hustles that are not just profitable but perfectly tailored for busy parents striving for work-life balance. Discover unique, lesser-known side hustles that can fit seamlessly into your busy schedule, from virtual event planning to remote i…

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EP 461 Unlocking Digital Wealth: Transform Your Side Hustle with Evergreen Strategies 23:25

9M ago23:25

23:25

Explore the enthralling journey of Stacy Caprio, who transitioned from a conventional job to a digital entrepreneurship powerhouse. This episode unveils her strategic approach to selecting profitable online businesses, focusing on evergreen content and verified revenue streams. Discover actionable insights and learn the importance of resilience and…

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Episode 44: Innovation and Entrepreneurship with Pierce Dargan 59:19

10M ago59:19

59:19

Have you ever considered starting your own business? Spearheading a transformational company isn’t easy, but a huge opportunity lies in the challenge. Pierce Dargan, CEO and founder of Equine MediRecord – a platform that digitizes and helps automate equine welfare and anti-doping compliance in the global horse racing industry – joins us from Irelan…

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EP 459 Unlock the Secret of True Connection: Master the Art of Empathy in Your Conversations 16:03

10M ago16:03

16:03

In this insightful episode of the podcast, join Tracy Brinkmann as we explore the essential art of connecting with others. Discover the urgent need to understand personal narratives and how our self-serving actions influence daily interactions. Learn unique and ultra-specific strategies to step into others' stories, creating a shared narrative that…

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EP 458 Unlocking Online Success: Why Investing Beats Penny-Pinching in Digital Entrepreneurship 23:34

10M ago23:34

23:34

In this eye-opening episode of the Dark Horse Entrepreneur Podcast, we delve into the crucial importance of investing in yourself for achieving online success. We debunk the common fallacies of free resources and mentorship in the digital marketing world, emphasizing why paying for quality is a game-changer. Learn from personal anecdotes and expert…

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EP 457 Maximize Your Email Inbox: Unlocking 10.5 Key Marketing and Life Lessons Today 39:20

10M ago39:20

39:20

In this engaging episode of "The Dark Horse Entrepreneur Podcast," dive into the unexpected wisdom gleaned from a day's emails. Discover urgent and unique insights ranging from the crucial art of email testing to the innovative use of AI in content creation. Uncover ultra-specific strategies for crafting effective subject lines, the importance of p…

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Episode 43: How a Thoroughbred can make you a better rider – episode collaboration with the Retired Racehorse Radio Podcast 59:44

11M ago59:44

59:44

Whether you already ride an off-the-track Thoroughbred (OTTB), or you've been pondering what it takes to retrain a racehorse ready to move on to a second career, then you will LOVE this episode! Kristen Kovatch Bentley and Joy Orr of the Retired Racehorse Radio podcast join Amplify's Kaitlin Christopherson and Annise Montplaisir in this collaborati…

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EP 456 Unlock the Buyer's Brain: Mastering the Art of Emotional Pricing 30:13

11M ago30:13

30:13

Discover the groundbreaking insights of the Stanford University experiment in our latest episode of 'The Dark Horse Entrepreneur'. Dive deep into the neuroscience of buying and selling as we unravel how the brain's intricate dance of pleasure and pain impacts every purchasing decision. This episode is a must-listen for entrepreneurs, marketers, and…

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EP 455 Unlock Your Life's Thrill: Mastering the Anticipation Engine 24:33

11M ago24:33

24:33

In this electrifying episode of the podcast, Tracy takes you on a journey back to the heart-pounding excitement of childhood anticipation and shows you how to harness that energy for your daily life. Dive into the concept of the Anticipation Engine – a unique strategy that fuels your drive with joyful expectancy. Learn ultra-specific steps to creat…

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EP 454 Unlock Sales Success Now: Mastering Gamification in Business 19:53

11M ago19:53

19:53

https://DarkHorseSchooling.com In this must-listen episode of 'Game On: Unlocking Sales Through Gamification,' dive into the high-stakes world of business gamification. We explore five ultra-specific and highly effective strategies – from Limited-Time Challenges to Scavenger Hunts – that will instantly elevate your customer engagement and boost sal…

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Episode 42: Welcome to Kentucky! Experiencing the Thoroughbred Industry Through Fresh Eyes 52:27

11M ago52:27

52:27

In November, a select group of Amplify mentees traveled to Kentucky to learn more about the Thoroughbred industry, visit farms and facilities, and yes, pet some horses! Paola Castro and Sydney Patrick were two of four high-achieving Amplify mentees selected to receive travel awards to visit Kentucky during the breeding stock sales season. On this e…

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EP 453 Unlock the Secrets of 'How-To' Content: Transform Readers into Loyal Fans 21:49

11M ago21:49

21:49

Mastering the Art of 'How-To' Content Creation https://DarkHorseEntrepreneur.com In the latest episode of the Dark Horse Entrepreneur Podcast, we delve into the compelling and often underestimated world of 'how-to' content creation. This form of content has become a cornerstone in the realms of digital marketing and content strategy, providing imme…

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EP 452 Instagram Mastery Unlocked: Elevate Your Brand's Digital Marketing Presence 28:40

12M ago28:40

28:40

In the latest episode of The Dark Horse Entrepreneur Podcast, we delve deep into the realm of Instagram marketing, unveiling strategies that promise to elevate your brand's digital presence. Instagram, with its billion-plus user base, is not just a social platform; it's a vital tool for digital entrepreneurs keen on harnessing the power of social m…

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Episode 41: From Intern to Senior Vice President: Talking Career Progression with Santa Anita's Nate Newby 43:19

12M ago43:19

43:19

Starting his career as an intern in Marketing and Publicity at Santa Anita in 2002, Nate Newby is now the racetrack's Senior Vice President and General Manager. And he's done a little bit of everything along the way, from working on the set of Seabiscuit – one of the highest grossing horse movies of all time – to organizing nine Breeders' Cups, and…

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