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Business has become more of a routine than an evolving reality. This has created more failed businesses than successful ones. Thinking about the rate of social changes in relation to technology, taste, location etc. entrepreneurs has found it more challenging to keep up. However business is not about the work rather the system. It should be designed for self sustainability. My goal is simply to create sustainability in businesses and creating values that has the capacity to grow, expand and ...
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A brand development and growth podcast for Nigerian/African Brands to help them build, manage, market and boost their brands successfully with digital transformation
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Delegation is a powerful tool for effective leadership, staff training, and sustainable business management. By recognizing when delegation is necessary, matching tasks with the right people, and fostering a culture of trust and collaboration, you can unleash the full potential of your team and position your business for long-term success.You can b…
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Amidst the intense passion for growth, managers must resist the temptation to sacrifice long-term sustainability for short-term gains. Sustainable growth entails striking a delicate balance between driving profitability and preserving the integrity of the business ecosystem. It requires a strategic approach that prioritizes innovation, customer-cen…
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Industry disruption is nothing new, but in today's fast-paced world, it's happening more frequently and with greater impact than ever before. From technological advancements to shifts in consumer behavior, industries are constantly being reshaped, presenting both challenges and opportunities for entrepreneurs. So, how can entrepreneurs not only sur…
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Commitment in business is not just about strategies and plans.Commitment is not just a destination; it's the path to enduring success in the world of business. New things are always exciting and come with lots of positive impulses. In the world of entrepreneurship, it's easy to get swept away by the excitement of a new idea.You can book a free sess…
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Temptation in business is not just about getting quick wins but building long-term relationships. Tempting offers can be the initial hook, but delivering on promises and providing value is what keeps customers coming back. It's about creating a cycle of temptation, satisfaction, and loyalty You can book a free session with me via the link below …
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Managing competition is not just about keeping an eye on external forces. Internal competition, when fostered correctly, can be a powerful catalyst for growth, innovation, and overall success. So, to all the businesses out there, consider shifting your focus inward, because sometimes, the biggest competition and the greatest opportunities for impro…
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While brand identity is the internal compass, the essence of a brand, brand image is the external reflection, shaped by how the brand is perceived in the eyes of consumers. The synergy between the two is what forms a powerful and enduring brand presence. You can book a free session with me via the link below TALK WITH ME…
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Employee onboarding is more than just paperwork and orientation. It's about setting the stage for a lasting and meaningful relationship between the employee and the company. A well-crafted onboarding process is an investment in your team's success.So, what should we look out for to encourage staff integration and fulfilment?You can book a free sess…
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Whether you're an entrepreneur, a professional, or someone climbing the corporate ladder, setting clear and ambitious business goals is crucial. These goals act as our compass, guiding us through the challenges and uncertainties of the business world. But without motivation, these goals may seem daunting, and without discipline, they remain as mere…
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Taking a glimpse into the exciting future of e-commerce we can see how buying and selling is advancing… from personalized shopping experiences to the integration of AR and VR, blockchain technology, and a commitment to sustainability, the possibilities are vast. E-commerce has come a long way since its inception, and today, we're not just talking a…
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Every purchase is aimed at creating a satisfaction that will improve the personality of the buyer but sometimes we all miss the part of emotional satisfaction when delivering a product or service and this leaves us at empty product or service delivery so motivation drops and buying drops. Most times we buy things with the sense of wanting to belong…
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Circular economy is designed to keep resources in use for as long as possible, extracting the maximum value from them and then recovering and regenerating products at the end of their life. Companies can explore innovative ways to recycle and repurpose materials, either within their own production processes or by collaborating with other businesses…
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Personal branding is not just for influencers or celebrities. People no longer buy products or services. people now buy people. People connect with authenticity, and a strong personal brand builds trust and credibility. You can book a free session with me via the link below TALK WITH ME
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Employee training and development are not just checkboxes on a HR to-do list. A crucial element of effective training is creating a tailored approach. One size doesn't fit all. Recognizing the diverse learning styles and needs of employees is key. Whether it's hands-on workshops, online courses, or mentorship programs, providing a variety of learni…
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In a world where business success is often measured solely by financial metrics. At the core of this discussion is the idea that businesses can be agents of positive change..."if there was no social system or no people and it was just you, what would you call a business or how would you do business? In an open nothingness"…definitely not, so this i…
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Emerging as a startup is both an art and a science. Sometimes funding may be primary, other times it is not. you are not a startup to copy rather a startup to create. The minute you position yourself as a startup, you are also positioning yourself as a leader because you are starting something new. So you need both the spirit of an entrepreneur and…
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Negotiation is a skill that transcends boardrooms and conference tables. It's a fundamental skill for leaders, guiding how they collaborate, make decisions, and inspire their teams. I will do my best to uncover some secrets of negotiation and how it can shape the essence of leadership. Negotiation is not a one-time event but an ongoing process. It'…
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Crisis is an opportunity to learn and adapt. After the storm has passed, conduct a thorough post-crisis evaluation. What worked? What didn't? Use these insights to refine your crisis communication plan for the future. If you make a mistake, admit it, and communicate your plans for correction and improvement. This approach not only builds trust but …
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In today's fast-paced business world fueled by technological advancement, effective time management is a skill that can make or break your success in business as a leader. With multiple responsibilities, constant interruptions, and a never-ending to-do list, it's no wonder that time management can be a challenge. But fear not! In this episode, i wi…
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The culture of any business should be leveraged on community not just internal values or ethics. At the end of the day, business is about people and people exist within a society, likewise your business. There must be a sync that connects people and your brand in the society rather than just being another foreigner doing business in isolation.…
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The business we are into is about people. People are rational by default and this includes you the founder. However the success of business is bent on that reality of being without emotion. This does not imply being insensitive. It just implies being ideal. The rule of thumb is to think community not you. At this point, any business you are into sh…
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Critical thinking typically happens at a very conscious level while common sense occurs on a laminal level of thought. For common sense it feels natural. It is like accepting a cultural belief saying; this is just how it should be compared to the critical thinker who intentionally analyses the situation because there could be another angle to it. T…
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How to Organize and set up Your Business structure for scalability /With Nnamdi Ibe (The Surgeon)
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I sat with Nnamdi Ibe, also known as #TheSurgeon, a certified management consultant with over a decade and a half of experience. He's a serial entrepreneur, business consultant, and senior partner at Excel & Grace Consulting. This conversation discusses the importance of organizing and setting up your business structure for scalability. Mr. Nnamdi …
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In this episode of the podcast, we dive deep into the world of LinkedIn and explore how you can use this powerful underrated platform to grow your brand visibility and reach a wider audience. My guest for this episode is Haoma Worgwu, an award-winning thought leader, certified LinkedIn marketer, and strong advocate for social impact and career deve…
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Building a High Performing Team that enhances business profitability and Growth /With Abimbola Balogun
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Today, we're joined by Abimbola Balogun, a renowned HR expert, who has helped several business owners increase staff performance and accelerate their business growth through her HR structure courses, templates, and coaching. In this episode, we'll be discussing how to build a high-performing team that enhances business profitability and growth. She…
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Being misunderstood is very easy because we all have different perception. But for the aid of communication, we have been able to tell people who we are and how we like to be referred to or related with. In the same vein, our business can only be spoken of or related with as much as we have presented it or told it to other for the sake of clarity a…
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Complete Guide to building your personal finance, Investments, Making money and managing them with Femi Olaniyan
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1:15:30
In this episode, I spoke with Femi Olaniyan, a personal finance expert, cryptocurrency/stock trader, and YouTuber. We were able to put together a comprehensive guide to building your personal finance, including investments, making money, and managing them. Femi shares his personal journey into personal finance and how he became interested in invest…
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Client Acquisition for B2B Brands: Getting High ticket clients that keep coming back With Roberts Yakubu
45:15
In this episode, I sat with Roberts Yakubu, a seasoned sales and marketing expert who has helped numerous B2B brands acquire high-ticket clients. Roberts shares his insights on the most effective ways to attract and retain top-quality clients for your business. With years of experience under his belt, Roberts understands the unique challenges that …
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Building Culture, Improving Performance and productivity in the workplace With Ejiro Akpobome
38:40
If you are CEO, you need to Tune in to this Episode We will be discussing how to build a productive workplace culture and improve performance. Our guest today is Ejiro Akpobome, an experienced HR consultant and business coach who has helped many organizations achieve their goals through effective people management strategies. In this episode, we wi…
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Solo episode: 22 Ways you can fill your Cup and practices to replenish your energy and spirit
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As someone who has experienced deep hurt and pain, I know firsthand the importance of taking care of ourselves. That's why in this solo episode, we will explore 22 different ways that you can fill your cup and perform self-care, from a deeply personal and empathetic perspective. We will discuss practical tips and techniques you can do now and some …
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Creating Personalized Customer Experiences that triples Customer retention and revenue With Olufemi Olumide
41:59
If people can't remember you for something positive, it means they will remember you for something negative In this episode, we will explore how businesses can create a personalized customer experience and some key elements to keep in mind when doing so. Olufemi will share his insights on how to gather customer data and use it to create personalize…
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Business or entrepreneurship is not for showoff. It is work. If you are not ready…KEEP OFF Narrowing this down to decision makers like CEOs, Founders, Managers, it takes a high level of self awareness and in depth knowledge of what it takes to steer the wheels of a company not to be tossed by every market wave. It requires patience and critical thi…
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In this episode, we'll talk about how you can build an influential personal brand and grow an audience. Emeka Nobis will share his insights on the best ways for people to make money from what they already know, as well as income streams for personal brands such as books, courses, coaching, and speaking engagements. We will also discuss the signific…
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In today's fast-paced business world, digital transformation is no longer a luxury, it's a necessity. With so many businesses competing for customers and attention, it's more important than ever to find ways to grow your business and stand out from the crowd. In this episode of Africa Brand Academy, we'll be discussing the ways that you can use dig…
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If design was the ideal for brand sustainability or a measure for brand loyalty as most startups and entrepreneurs feel when they invest in design then we should not have a problem with customer acquisition and retention. The most beautiful design does not guarantee loyalty. People by nature are explorers or adventurous and this is why we always se…
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One thing that cannot be changed is process. It is always one step at a time. It gets very slippery when you want to go so fast. There is a high probability of coming down as fast as you went up before you could even imagine. The effort and mental readiness to climb the stairs of a 10 storey building will make you take all you need as you go up bec…
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Learn what it means to be an authority and how to position yourself in your industry as an Authority and attract the right relationships for your brand. We covered tips and strategies on how to establish yourself as a thought leader in your field, as well as ways to establish trust and credibility with your audience. Additionally, we dove into the …
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"if you don't hunt, you won't eat" In this episode, we dive into the strategies and tactics for closing high-ticket clients and tripling your sales in 2023. Our guest, Paul Foh shares his personal experiences and best practices for attracting potential high-ticket clients, building relationships, and closing deals. We also discuss the latest trends…
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Don’t seek to start to restart. Just do what you need to do and do it right because even if you have 50bn dollars invested as capital, the business can still fail if there is no sustainability structure. So Money is not a primary criteria for business sustainability. Nobody recovers from a good start if it is sustained. This is the current state of…
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How to get your dream clients for Your Business (customer acquisition strategy) With 7 Figure Chick
1:16:33
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How to get Your first clients and how to develop systems to keep having the inflow and conversion of prospects We'll be talking about the essential elements of an effective client acquisition strategy in this episode of "Getting dream clients for Your Business." Our special guest expert- 7 Figure Chick, a seasoned business owner, and a marketing ex…
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Role of Budgeting for Business Success - Stock Investing, Saving, Financial Planning and Budgeting with Money Talks With Ife
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When you have growth and scalability in mind, you have to pay attention to the numbers. it gives you clarity and helps you make the right decisions - Money talks with Ife. We’d be talking about the money aspect of branding today with one of my favorite Money Gurus- Ifeoluwa. Budgeting is a crucial aspect of running a successful business, but it can…
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You buy from people you trust, you recommend people you trust, and You date people you trust. Human relationship is based on Trust. And your Personal Brand helps you build that reputation that enables people to trust you. In this episode, Sharon will deep dive into personal Branding, helping you understand the purpose and taking you through steps y…
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In this episode, we will be dissecting the difference between branding and Brand Development and where we can draw the line between the two. Some of the topics Sharon would be talking on: What Brand Development is Where Do we draw the line between Branding and Brand Development, Brand Development vs Brand strategy The Process Of Brand Development E…
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For your marketing to work, you must correctly identify your target market, because without this you will just be setting money on fire. because there will be no conversion whatsoever. Understanding who your audience is and what they want is always done first because then it can also help you when developing your other brand strategy elements like …
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Sub-brands can be a powerful tool for marketers if Implemented correctly, but if you don't know what it is and how it can be an addition to your business to boost brand growth, you wont know how to build sub brands that complements the Main brand. Today we would dive into what it is and how it can benefit your business. Some Topics I covered in thi…
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The fact that we have been taught about option A and B or contingency planning, we approach business like its a lottery. In entrepreneurship there is no lottery, you just have to be all in or all out. This is not a seasonal business call to make money based on an ongoing trend. We create the trend, we control the trend, we innovate the trend, we ke…
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In this episode, I will discuss positioning your brand as a Branding company, Developer, start-up entrepreneur, or Personal Brand. Some topics we cover Why brand positioning is important? What is considered to be Bad Brand Positioning or what does it mean for a Brand to be Positioned wrongly? what positioning statement is not Components of Brand Po…
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This Episode contains snippets of our Brand Workshop, Sharon Alfred and Ejiro Akpobome sit to talk about the other components that every brand needs and the importance of having these components as a brand How to use the leading brand-building quadrant to generate other components Brand Identity Brand Messaging and story Brand Differentiation and B…
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This week Sharon Alfred and Ejiro Akpobome share the most important component needed when building an effective Brand. What you will learn in this episode: The General components of a Brand The effective Brand Quadrant Brand Purpose, Mission, Values, and objectives Difference between Brand vision and Brand Mission Differentiating the Brand Objectiv…
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Today I will be speaking With Ejiro about the difference between a Business and a brand. Can a business become a brand? Are all brands Businesses? Can you build a brand out of a business? How the internet affects your Brand Integrating Voice search into your Business Marketing and Branding Make sure you rate, share and leave a comment wherever you …
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