Кращі подкасти про Affiliatemareting (2024)

1
Drawing Attention to a Niche Food Product - 098 9:18

4y ago9:18

9:18

Starting a new business is always a challenge. Starting a business as a new immigrant to the United States whose food products are unfamiliar to the American palate is doubly challenging. Lets see what we can do to help this new business owner out.Eric Yee

1
Should a New Company Offer Many Services or Niche Down? - 097 6:41

4y ago6:41

6:41

When it comes to starting a new company, what should you focus on? Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well. Can they? Should they? Let's get into it.…

1
Should I Hire an Agency or an Army of Freelancers? - 096 9:24

4y ago9:24

9:24

In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral. Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do? Does he find an agency that can help him or does he look to hire the services o…

1
Butting Heads with the Head of Marketing - 095 7:00

4y ago7:00

7:00

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities. But what happens when you disagree with their approach? Or in this case their lack of one. Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - somet…

1
Partner Disagreement: Are Facebook Marketers Just Scammers? - 094 6:40

4y ago6:40

6:40

Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers? Well dear listeners, lets dive in and find out!…

1
Marketing to Blue Collar Companies - 093 7:05

4y ago7:05

7:05

When it comes to marketing to specific individuals and industries, it really pays to put yourself in their shoes to learn how to speak, and market to them most effectively.Eric Yee

1
Are all Marketing Teams This Dysfunctional? - 092 6:55

4y ago6:55

6:55

Today we have a question from a listener who wants to know if all marketing teams are as dysfunctional as theirs. This listener works in the legal industry and their Chief Marketing Officer seems to care very little about what they are producing as long as a box gets checked.Eric Yee

1
What to do With Your Marketing interns - 091 8:13

4y ago8:13

8:13

So you've been given the green light to get some new interns in your marketing department - now what? What do you give them to do and how do you trust them to take the ball and run with it? Should you delegate freely? Micromanage? What's the best course of action?Eric Yee

1
Marketing a Free Women's Health App with No Budget - 090 7:38

4y ago7:38

7:38

On this episode our dear listener questions features a OBGYN who has poured her own savings into a free app for women to get accurate information, answer questions and track their pregnancies without trying to make a dime off of them. So how do you market and app, and more importantly can you do it for free? Let's kick it off in today's episode.…

1
Combatting Plagiarism in the Workplace - 088 8:20

4y ago8:20

8:20

One of the downsides of there being so much free content available on the internet is that it's super easy and hard to track plagiarism. Stealing work, not from coworkers, but from others on the internet and passing it off as your own can make you look great but can also have devastating effects on your reputation and career. It can also negatively…

1
Creating Landing Pages Without Knowing Your Offering - 089 8:39

4y ago8:39

8:39

Creating an effective landing page is critical to converting people into paying happy customers. What do you do if you don't have a clear offer and your company wants multiple products and service to be featured in a landing page? It's time to dive in and figure out the bigger problem with your company's strategic vision.…

1
How a Small Business Can Survive a Pandemic - 087 8:38

4+ y ago8:38

8:38

Times are extremely challenging for small business owners who are facing a dramatic change in the way they do business and how their customers interact with them. It is an unprecedented challenge that no one could prepare for. With the future being so uncertain, this is a critical time to pivot or change the way you do business in order to survive …

1
Should You Try Black SEO Tactics like Building PBN Networks? - 086 7:26

4+ y ago7:26

7:26

The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition. When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines.. When you are looking for an edg…

1
What Does the Buzzterm 'Product Market Fit' Really Mean? - 084 8:51

4+ y ago8:51

8:51

Despite working in the marketing field, the terms in each industry can be vastly different. This episode a marketer from the world of big established brands dips their toe into the start up world and is confused by the term Product Market Fit and believes the entrepreneurial process behind it may be inefficient.…

1
Monetizing a NIche Instagram Account - 083 10:30

4+ y ago10:30

10:30

If you find yourself in the position of having developed a following or an audience on a platform, inevitably your thoughts will eventually turn to ways you can make some additional income for yourself. On this episode we explore how one niche dental Instagram page can do just that.Eric Yee

1
Staying Motivated When Stuck in a Rut - 082 3:49

4+ y ago3:49

3:49

Sometimes in life we find ourselves in positions we don't want to be in. When your down on your luck, between jobs, or stuck in a job you dislike, it can be especially mentally taxing, you feel bad about yourself and it becomes easy to let things slide. This episode might just give you a little motivation to stay the course and keep working toward …

1
How to Pivot Your Business During the COVID-19 Pandemic - 081 4:54

4+ y ago4:54

4:54

It's strange times these days with the world grinding to a halt and economies everywhere on the verge of collapsing. Small business owners that dealt directly with the public are bearing most of the burden. To be quite honest, many businesses that existed last month, won't be around after this. So what can they do? They need to pivot their business…

1
What to do when your Marketing Budget runs out - 080 8:40

4+ y ago8:40

8:40

It is never an enviable place to be, when you have a product you believe in but no cash to help you promote it. It does take money to make money but there are methods where you can burn your time or use alternative routes to make cash. Today's question deals with one such scenario in the Amazon book industry and we explore a couple ways to make the…

1
How to Deal with Multiple Conflicting Approvers On Your Work - 079 8:31

4+ y ago8:31

8:31

Dealing with people is tough, especially when you have stakeholders with conflicting opinions. How do you best get everyone thinking the same way and more importantly thinking your way? Tune in to find out.Eric Yee

1
Should I sell my Facebook Page for $2,000? - 076 7:16

4+ y ago7:16

7:16

When you've built an asset like a Facebook page but haven't monetized it, how do you know the value? On this episode a listener gets an offer to sell a Facebook page but is wondering whether that page they built can be milked for more.Eric Yee

1
Do I Really Need a Website in 2020? - 074 9:41

4+ y ago9:41

9:41

The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times. Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices. On today's show a listener asks if a website is real…

1
Help! I'm a marketer whose forgotten marketing! - 075 9:56

4+ y ago9:56

9:56

If you don't use it you lose it right? On today's show we help a would-be-marketer prioritize what he should be focusing on after an extended break from the world of marketing. When joining a new company, how do you get up to speed and relearn marketing? Lets dive in and find out.Eric Yee

1
How to Market the Corona Beer During the Coronavirus Pandemic? -073 8:19

4+ y ago8:19

8:19

While timely, trying to take advantage of a situation may be in poor taste. As a marketer and or a business owner, where do you draw the line on capitalizing on human suffering? If you were a marketer at the Corona Beer company, what would you do to take advantage of this unprecedented situation?Eric Yee

1
Is This Real Estate Company Trying to Scam Me? - 072 8:56

4+ y ago8:56

8:56

Sometimes opportunities come along that are conflicting. On one hand they could be lucrative but on the other, something just seems a bit off. Is this company or person trying to pull a fast one on you or are they just terrible at communicating?Eric Yee

1
How do I Keep Marketing Projects on Track? - 071 11:30

4+ y ago11:30

11:30

Eric Yee

1
Is There a Magic Bullet to Marketing a Privacy and Security Product? - 070 8:13

4+ y ago8:13

8:13

We all want to push the easy button and find that magic solution to make use millions of dollars. While I'm sure that button does exist for some people, for the majority of us it isn't so simple. On today's episode one listener is looking for the best channel to focus on in order to grow sales of their privacy and security product. Let's dive in!…

1
How do I apply for a job? - 069 11:57

4+ y ago11:57

11:57

On the surface, applying for a job is easy - we've all probably done it. But what advice would you have for someone new to the workforce who has never applied for a job before?Eric Yee

1
Am I Being Ripped off By my PPC Consultant? 10:36

4+ y ago10:36

10:36

If you don't have expertise in a subject, how do you incorporate it into your business? Hire a consultant or agency to help you of course. Without any knowledge of the subject matter, how would you know whether your new partner is treating you right?Eric Yee

1
Marketing a High Price Point Certification Business - 066 11:31

4+ y ago11:31

11:31

Eric Yee

1
What Should Newbie Marketer Focus On? - 065 8:41

4+ y ago8:41

8:41

Eric Yee

1
Marketing Without Sales Attribution - 064 9:39

4+ y ago9:39

9:39

Eric Yee

1
Getting Started in Financial Services - 063 10:19

4+ y ago10:19

10:19

Eric Yee

1
Marketing Without Digital - 063 7:18

4+ y ago7:18

7:18

How do you market a product or service when modern methods aren't accessible? Its time to kick it a bit old school and rely on print and face to face interactions.Eric Yee

1
Why Culture is Key - 062 32:13

4+ y ago32:13

32:13

The way you do anything is the way you do everything. While you can have the best marketing strategies and sales funnels, if your team behind them aren't taken care of you might just be building a house of cards, or at least a high turnover rate. In this episode, I speak with Darren Chait co-founder and COO of Hugo and one of the authors of 10X Cul…

1
Private Investigator With a Faulty Marketing Lead - 061 10:21

4+ y ago10:21

10:21

Sometimes we carry faulty biases and assumptions with us that can impact how we view situations. On this episode, one private investigator is operating with a false premise that's impacting his marketing strategy.Eric Yee

1
Changing Your Product Without Alienating Your Customers - 060 7:11

4+ y ago7:11

7:11

Eric Yee

1
Dealing with Frustrating Clients - 058 8:19

4+ y ago8:19

8:19

Eric Yee

1
Making the Case for Social Media - 056 9:57

4+ y ago9:57

9:57

When entering new markets or trying to capture new sources of revenue, your company will often have to grow in new ways. The saying goes "What got you here, won't get you there." Well this is true in today's episode that features one company looking to expand from being an unknown player working with retailers to trying to capture consumers directl…

1
Positioning Yourself For a Promotion - 053 8:11

4+ y ago8:11

8:11

Sometimes promotions do just happen but do you really want to leave your destiny in someone else's hands? Don't you want to do everything possible to stack the deck in your favour? In this episode we explore how to best position yourself for future advancement.Eric Yee

1
Redesigning Marketing Team Workflows to Save Your Sanity - 052 9:44

4+ y ago9:44

9:44

There is nothing more frustrating than seeing the potential for your team or business and not being able to reach it due to bureaucracy and inefficient processes. In this episode we examine how one internal marketing team can transition from chaos to ordered marketing superiority.Eric Yee

1
Workspace Design Studio Reimagining Its Marketing Strategy - 051 8:53

4+ y ago8:53

8:53

Every business needs a strategy to reach and capture new customers and build relationships. In this episode we explore how a workspace design studio catering to start up companies can reinvent the way it captures new customers.Eric Yee

1
Changing Careers Without a Marketing or Business Degree - 050 7:32

4+ y ago7:32

7:32

Switching careers can be a daunting task. There are so many unknowns and its easy for imposter syndrome to take hold. In today's episode I help a listener by giving them actionable advice to achieve their goal of switching into content marketing. Lets go!Eric Yee

1
Gaining Customer Insights Without a Marketing Background - 049 8:01

4+ y ago8:01

8:01

There seems be a hurdle that a specific degree or background is required to perform certain tasks. Not True! In this episode we hear from someone who is stuck and needs help learning more about their customers.Eric Yee

1
Building Authorty in the Auto Industry - 048 9:10

4+ y ago9:10

9:10

One of the single best ways to generate leads and new business is by demonstrating your authority and expertise in a particular niche. In this episode we hear from a listener looking for ideas on generating new business for their auto broker client. The answer? Build their authority.Eric Yee

1
Marketing with a Cause - 047 9:09

4+ y ago9:09

9:09

Most of the time marketing involves making sales numbers, and hitting quarterly targets to keep shareholders happy and everyone employed. Occasionally there are roles that have more of an altruistic outcome and can have an huge impact on people's lives.Eric Yee

1
Tricks to Editing Your Own Blog Content - 046 8:25

4+ y ago8:25

8:25

Unless you really love it, editing can be a painful necessity of any type of online content. The tough part comes down to editing your content in a timely manner without publishing work full of typos, grammatical errors and uneven narrative flows. This episode I share some tricks of the trade when it comes to editing your own writing.…

1
Getting More Downloads with Paid Traffic - 045 10:06

4+ y ago10:06

10:06

When it comes to online advertising, one of the best channels to utilize is paid traffic through pay-per-click advertising. Whether its social traffic or the gold standard of Google Ads, paid traffic is always a medium that should be evaluated when its comes to developing your marketing strategy. This week we explore driving traffic to a low value …

1
Battling Regulatory Compliance - 044 8:03

5y ago8:03

8:03

Approvals are a way of life in most businesses. Certain industries takes things a step further with regulations and compliance issues that can limit how businesses and marketers operate. So what is a marketing team supposed to do when they find themselves boxed in with red tape? It’s time to get creative, of course!…

1
Over Worked and Ineffective - 043 9:43

5y ago9:43

9:43

The demands of work are always a difficult balancing act. There are dozens of competing priorities, coworkers pulling you in different directions and unclear goals and direction. What do you do when you are being pulled all over the place and can't keep up with the demands of the job?Eric Yee

1
Re-Branding Your Instagram - 042 9:51

5y ago9:51

9:51

On this episode we hear from a listener who is taking over the social media accounts of a local coffee shop. She doesn't have much experience, but knows enough that she wants to rebrand the shop's Instagram page to take it to the next level. Lets figure out if, and how she should do this.Eric Yee

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