The Secret About B2B Event Marketing Entertainment Marketing - Event Marketing And Digital Marketing By Laurent Lootens - Lapin Quotidien podcast

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Business Marketing Brandexperiencemanagement Entrepreneurship Eventmarketing Socialmediamarketing Laurent Lootens Lapin Quotidien DigitalMarketer

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Вміст надано Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span> podcast artwork

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The Vanished

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Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.

Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien « »
The secret about B2B Event Marketing

7 років тому 3:35

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M4A•Головна епізоду

Вміст надано Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this second episode, we reveal you one of the most important secrets when you are working in B2B Event Marketing. Are you looking to get a higher Return on Investment on your event budget? Are you working for an event agency? Are you a corporate event manager? Then this episode is fully yours! :-)

… continue reading

36 епізодів

#Business #Marketing #Brandexperiencemanagement #Entrepreneurship #Eventmarketing #Socialmediamarketing #Laurent Lootens Lapin Quotidien #DigitalMarketer

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The secret about B2B Event Marketing

Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

published 7 років тому

Поширити

M4A•Головна епізоду

Вміст надано Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Laurent Lootens Lapin Quotidien and Laurent Lootens - Lapin Quotidien або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this second episode, we reveal you one of the most important secrets when you are working in B2B Event Marketing. Are you looking to get a higher Return on Investment on your event budget? Are you working for an event agency? Are you a corporate event manager? Then this episode is fully yours! :-)

… continue reading

36 епізодів

#Business #Marketing #Brandexperiencemanagement #Entrepreneurship #Eventmarketing #Socialmediamarketing #Laurent Lootens Lapin Quotidien #DigitalMarketer

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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The Reason Why I Am Doing This Podcast 2:47

6 years тому2:47

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In this episode, no marketing, no entrepreneurship, no tips etc. But life as it is. Meet my 2 kids. 3 and 5 years old. They attacked my after recording one of my episodes. And they spontaneously started to talk in the microphones. I could not resist sharing this with you :-) And, when I think about it, THEY are the reason why I'm doing this podcast. So that in 30 years, they will what stupid thoughts I had about marketing and entrepreneurship.…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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Hospitality Expert & Brand Experience Manager Jim Cantens - About Failing in Business and Getting Up 47:49

6 years тому47:49

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Hospitality Expert & Brand Experience Manager Jim Cantens (33yo) talks about how to start a business, about failing and getting up. Jim loves creating experiences for brands, especially in the world of food concepts. Enjoy! More about Jim : https://www.instagram.com/jimcantens/ More about Laurent : https://www.linkedin.com/in/laurentlootens/ https://www.instagram.com/lapinquotidien/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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Entrepreneur Thomas Joos - Creating High Performance Teams - How To Scale An Event Agency 1:03:48

6 years тому1:03:48

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Thomas Joos is a great entrepreneur and an amazing person. He talks about entrepreneurship, about how to create high performance teams, how to scale an event agency and how EGO stands in the way for success when entrepreneurs want to scale their business. More about Thomas Joos : https://www.linkedin.com/in/thomasjoos/?originalSubdomain=be More about Laurent Lootens : https://www.linkedin.com/in/laurentlootens/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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The Ecosystem of Entertainment Marketing 5:51

6 years тому5:51

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Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and extreme customer delight. My point is that brands should be a part of the entertainment on social media and not interrupt people. And if we talk about creating entertainment : event managers are the kings and queens of entertainment. Event Managers are the best at creating entertainment via live events. But I think event managers should remarket themselves and should create entertaining content for brands on digital media (social media, website, emailmarketing, etc). We, event managers, are way too shy. We should create and promote the concept of Entertainment Marketing. And help brands to stop interrupting people in their precious moments of free time with spammy ads.…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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Event Marketer Jenny Björklöf - About The Entrepreneurial Drive, Linkedin Tips and The Power of Networking 40:57

6 years тому40:57

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Jenny Björklöf felt the entrepreneurial drive quite quickly. As an event manager she became an expert in networking. Today, she is known as a superconnector, organizing networking events and sharing Linkedin tips. Hope you enjoy the episode! More about Jenny : https://www.linkedin.com/in/jennybjorklof/?originalSubdomain=be More about Laurent Lootens : https://www.linkedin.com/in/laurentlootens/ https://www.instagram.com/lapinquotidien/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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Lucas Decuypere - ADAGIO - About entrepreneurship as a lifestyle & digital customer journey design & customer experience online 49:59

6 years тому49:59

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49:59

My talk with Lucas Decuypere is pure fire! He talks about how he lived very humbly and low profile for a long time in order to build his business. He talks about his journey as an entrepreneur and also about his dreams and his vision. Lucas is the founder and CEO of Adagio, optimizing customer experience in the digital space by designing the customer journey for every business. If you want to get in touch with him https://www.linkedin.com/in/decuypere/ To get in touch with me https://www.linkedin.com/in/laurentlootens/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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About Finding Your Purpose - Creating Disney For Dogs & Female Entrepreneurship 56:03

6 years тому56:03

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56:03

This episode is about the journey of being an entrepreneur. Caroline Vander Straeten is an Belgian entrepreneur who wants to create Disneyland for dogs. After lots of studies at management schools like Vlerick and Stanford, Caroline worked as a vet expert for different companies. In stead of choosing the easy path, she chose love. Romantic love ànd love for being an entrepreneur and starting her own business. A dog business. We discuss Customer Delight and Customer Experience, dealing with Burn Out, following your passion and marketing. More about Caroline and her business : https://www.instagram.com/chew_doggyparadise/ More about Me : https://www.linkedin.com/in/laurentlootens/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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Growing A Business? Or keeping it small? What makes you happier? About Real Entrepreneurship - Interview With Filip Smet - Lemon Companies 49:18

6 years тому49:18

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49:18

Filip Smets is the owner and CEO of Lemon Companies, making companies digitally successful. In this episode, Filip talks about the reality and struggle of growing a business. What would really make you happy? Growing your business? Or keeping it the way it is? You can get in touch with Filip via : www.lemon.be More about me : https://www.linkedin.com/in/laurentlootens/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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About Happiness - From General Manager To Entrepreneur - Interview With Philippe Fierens 52:38

6 years тому52:38

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After working for more than a decade as a General Manager for employers like TNT Express, Brussels Airport, Dachser, BAFI and Aviapartner, Philippe Fierens decided to start his own business and to be an entrepreneur. "My wife gave me a wake up call. My life was all about work and there was no balance. Since I started ExSeCo, a company in executive search, I am much happier", says Philippe. He loves Desmond Morris and walking on graveyards to put things in the right perspectives. He also talks about how he selects his candidates. I really enjoyed this talk. Hope you will enjoy it too! You can reach him via https://www.linkedin.com/in/philippe-fierens-bba2a33/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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How To Grow a Family Business - Interview with Christophe Morbee BESOX 1:29:30

6 years тому1:29:30

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1:29:30

Christophe Morbee is a friend I've known since I was 5. Now, he is the leading man and owner of Besox, a payroll company in Belgium. Since he took over the family business, Besox is growing exponentially. His ideas about entrepreneurship are amazing and controversial. In this interview he talks about poker, cannabis, growing pains, daily habits, how to grow a family business and how to grow as a person. You can reach him via https://www.linkedin.com/in/christophemorbee/ More about us : www.lapinquotidien.com…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM 49:03

6 years тому49:03

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49:03

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric. In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining. Hope you enjoy! www.lapinquotidien.com…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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How to Find your Passion as an Event Manager - Bart Taveirne on Finding Your Real Passion by Listening to Yourself 55:24

6 years тому55:24

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As a serial entrepreneur in event marketing, Bart Taveirne shares every detail of his journey on how to find your real passion by listening to yourself. "I was a bartender and I never went to Cuba!". That was the moment he knew he needed to change his life. "Every Business Person is a Spiritual Person - we just got too detached". Reach your goals, shift your awareness, listen to your inner voice. Enjoy the episode! Get in touch with Bart Taveirne via www.consoulting.com To know more about me www.lapinquotidien.com…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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INTERVIEW with Nick Borelli about Event Marketing - Entrepreneurship - Passion & Influencer Marketing 1:09:50

6 years тому1:09:50

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In this episode I have a talk with an amazing influencer in event marketing : Nick Borelli. Coming from Cleveland Ohio, he works all over the world as a event consultant and as a public speaker. He is also an great content creator around social media marketing and the event industry. What you will learn in this episode : - how to get started in the event industry - the role of influencer marketing and community management - how to measure ROI on events - how and why to stay in your lane - what PASSION means to him - how to combine a crazy job with a family life You can find him on all kinds of social media via @NickBorelli. And you can find me on Linkedin https://www.linkedin.com/in/laurentlootens/ Or on Instagram https://www.instagram.com/lapinquotidien/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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How To Do Storytelling in Event Marketing 5:46

7 years тому5:46

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There are very clear rules in the filmindustry about how to do storytelling. These rules are often well applied by brands when communicating through classic media, videomarketing, social media, etc. But not when brands communicate their message via event marketing. In this episode I explain you how you can apply these storytelling rules in the development of your new and creative event concepts. Enjoy! If you want more info about me : Intragram Lapin Quotidien : https://www.instagram.com/lapinquotidien/ Twitter : https://twitter.com/lapinquotidien Website of my event agency : http://lapinquotidien.com Website of my fashion brand : https://so-phi.com/nl/…

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Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

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How EventProfs can use Influencer Marketing to Develop their Business 34:32

7 years тому34:32

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Influencer Marketing is a great way to develop your business and your brand as an EventProf. In this interview with Mariska Kesteloo from Word of Mice we have a great talk about Influencer Marketing in the MICE industry, about daring to say "YES", about entrepreneurship, how to start a business and mentorship. Hope you enjoy this episode full of fire! To get in touch with Mariska : http://www.wordofmice.com To get to know more about Lapin Quotidien : http://lapinquotidien.com…

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