Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Вміст надано Cortney Riese and The National Academies. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cortney Riese and The National Academies або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Sky Is Falling; The Threat of Near Earth Objects
Manage episode 162044668 series 1270359
Вміст надано Cortney Riese and The National Academies. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cortney Riese and The National Academies або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The United States spends approximately four million dollars each year searching for near-Earth objects (NEOs). The objective is to detect those that may collide with Earth. What is the true threat that we are facing and what can we do about it?
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117 епізодів
ПоширитиManage episode 162044668 series 1270359
Вміст надано Cortney Riese and The National Academies. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cortney Riese and The National Academies або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The United States spends approximately four million dollars each year searching for near-Earth objects (NEOs). The objective is to detect those that may collide with Earth. What is the true threat that we are facing and what can we do about it?
…
continue reading
117 епізодів
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The Sounds of Science from the National Academies
As women of childbearing age have become heavier, the trade-off between maternal and child health created by variation in gestational weight gain has become more difficult to reconcile. The Weight Gain During Pregnancy podcast looks at some of the key findings and recommendations for the Institute of Medicine report .…
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The Sounds of Science from the National Academies
In this podcast the National Cancer Policy Board of the Institute of Medicine examines the psychosocial consequences of the cancer experience, specifically on breast cancer in women because this group has the largest survivor population (over 2 million) and this disease is the most extensively studied cancer from the standpoint of psychosocial effects. Read the report free. Visit the IOM report page.…
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The Sounds of Science from the National Academies
The ocean has absorbed a significant portion of all human-made carbon dioxide emissions. This benefits human society by moderating the rate of climate change, but also causes unprecedented changes to ocean chemistry. Carbon dioxide taken up by the ocean makes the water more acidic and leads to a suite of chemical changes collectively known as ocean acidification. The long term consequences of ocean acidification are not known, but are expected to result in changes to many ecosystems and the services they provide to society. This podcast gives an overview of the current state of knowledge, explores gaps in understanding, and identifies several key findings. Read the Report Online…
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The Sounds of Science from the National Academies
This podcast provides a historical overview of the emergence of school meal programs and provides recommendations to update the nutrition standard and the meal requirements for the National School Lunch Program and School Breakfast Program. The recommendations reflect new developments in nutrition science, increase the availability of key food groups in the school meal programs, and allow these programs to better meet the nutritional needs of children, foster healthy eating habits, and safeguard children's health. Visit the IOM report page.…
The ocean has greater affects on human health than the average person realizes. This report brief discusses the health and medical hazards, benefits, and potential found in the ocean's depths. Read the report online.
Given the popularity of the World Cup, the Sounds of Science revisits a 2002 IOM workshop reports on head injury in young soccer players. This podcast addresses the biology of concussion, when to return a concussed player to the field, studies of soccer and football players, and the policy issues relevant to head injuries in youth sports.…
This podcast examines the relationship between land development patterns and vehicle miles traveled (VMT) in the United States to assess whether petroleum use, and by extension greenhouse gas (GHG) emissions, could be reduced by changes in the design of development patterns.
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The Sounds of Science from the National Academies
Reducing the intake of sodium is an important public health goal for Americans. Since the 1970s, an array of public health interventions and national dietary guidelines has sought to reduce sodium intake. However, the U.S. population still consumes more sodium than is recommended, placing individuals at risk for diseases related to elevated blood pressure.…
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The Sounds of Science from the National Academies
Teachers make a difference. The success of any plan for improving educational outcomes depends on the teachers who carry it out and thus on the abilities of those attracted to the field and their preparation. Yet there are many questions about how teachers are being prepared and how they ought to be prepared. Yet, teacher preparation is often treated as an afterthought in discussions of improving the public education system. This podcast provides an overview of the teacher preparation landscape and identifies the need for a data collection model to provide valid and reliable information about teacher preparation programs.…
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The Sounds of Science from the National Academies
Given current demographic trends, nearly one in five U.S. residents will be of Hispanic origin by 2025. This major demographic shift and its implications for both the United States and the growing Hispanic population make Multiple Origins, Uncertain Destinies a most timely podcast. This report from the National Research Council describes how Hispanics are transforming the country as they disperse geographically. Read the report online.…
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The Sounds of Science from the National Academies
Why is communicating chemistry so difficult relative to other scientific disciplines? The Chemical Sciences Roundtable will hold a workshop on May 26-27, 2010 to examine science content, especially chemistry, on television, on the internet, in museums, and in other informal educational settings. The workshop will explore how the public obtains scientific information and discuss methods chemists can use to improve and expand their efforts to reach a general, non-technical audience. This podcast introduces the issue and frames the discussion.…
Burning coal in electric utility plants produces, in addition to power, residues that contain constituents which may be harmful to the environment. The management of large volumes of coal combustion residues (CCRs) is a challenge for utilities, because they must either place the CCRs in landfills, surface impoundments, or mines, or find alternative uses for the material. This study focuses on the placement of CCRs in active and abandoned coal mines. Read the report online.…
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The Sounds of Science from the National Academies
This podcast introduces the Cultural Programs of the National Academy of Sciences, which organizes events and exhibitions for the public that explore the relationships among culture and the sciences, engineering, and medicine. Learn more about one of their upcoming events, the Visual Culture and Evolution Online Symposium, which brings together scientists, artists, and a number of other experts to reflect on the ways in which the idea of evolution has impacted visual culture, and vice versa.…
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The Sounds of Science from the National Academies
The United States spends approximately four million dollars each year searching for near-Earth objects (NEOs). The objective is to detect those that may collide with Earth. What is the true threat that we are facing and what can we do about it?
Regardless of how we decide to pay for health care, we now have the tools and knowledge necessary to improve the performance of the U.S. health care system and reduce costs. Kevin Finneran, Editor-in-Chief of Issues in Science and Technology, discusses some of the strategies we could take based on the article Better U.S. Health Care at Lower Cost by Arnold Milstein and Helen Darling in the Winter 2010 issue.…
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