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153. Value Props, Mission Statements & USPs: Unraveled and Strategized
Manage episode 459821835 series 3424407
Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate.
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Follow Linda on all her socials:
www.linktr.ee/lindamelone
And subscribe to her weekly newsletter for more exclusive tips:
https://thecopyworx.com/newsletter/
140 епізодів
Manage episode 459821835 series 3424407
Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate.
*****
Follow Linda on all her socials:
www.linktr.ee/lindamelone
And subscribe to her weekly newsletter for more exclusive tips:
https://thecopyworx.com/newsletter/
140 епізодів
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